Euromonitor International's Alcoholic Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage includes: beer, wine, spirits, cider/perry, RTDs/high-strength premixes

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the alcoholic drinks industry
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning

Alcoholic Drinks in Nigeria
Euromonitor International : Country Market Insight
March 2009
List of Contents and Tables
Executive Summary
Continued Strong Growth Within Alcoholic Drinks in Nigeria
Beer Dominates Alcoholic Drinks Sales
Intense Competition Among Major Players
On-trade Outlets Continue To Dominate Sales
Demand for Alcoholic Drinks To Remain Strong Over Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Beer Brand - Task 2008
Table 4 Selling Margin of a Typical Wine Brand - Gallo 2008
Table 5 Selling Margin of a Typical Spirits Brand - Gordons 2008
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
Market Data
Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
Definitions
Summary 1 Research Sources
Beer
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Sector Data
Table 22 Sales of Beer by Subsector: Total Volume 2003-2008
Table 23 Sales of Beer by Subsector: Total Value 2003-2008
Table 24 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table 25 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 26 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 27 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 28 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 29 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 30 Beer: Production, Imports and Exports: Total Volume 2002-2007
Table 31 Company Shares of Beer by National Brand Owner 2003-2007
Table 32 Company Shares of Beer by Global Brand Owner 2003-2007
Table 33 Brand Shares of Beer 2004-2007
Table 34 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 35 Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 36 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table 37 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013
Summary 2 Lager by Price Band 2008
Wine
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Data
Table 38 Sales of Wine by Subsector: Total Volume 2003-2008
Table 39 Sales of Wine by Subsector: Total Value 2003-2008
Table 40 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
Table 41 Sales of Wine by Subsector: % Total Value Growth 2003-2008
Table 42 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
Table 43 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
Table 44 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 45 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 46 Wine Production, Imports and Exports: Total Volume 2002-2007
Table 47 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
Table 48 Forecast Sales of Wine by Subsector: Total Value 2008-2013
Table 49 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
Table 50 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013
Spirits
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Data
Table 51 Sales of Spirits by Subsector: Total Volume 2003-2008
Table 52 Sales of Spirits by Subsector: Total Value 2003-2008
Table 53 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 54 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 55 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 56 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 57 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 58 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 59 Spirits Production, Imports and Exports: Total Volume 2002-2007
Table 60 Company Shares of Spirits by National Brand Owner 2003-2007
Table 61 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 62 Brand Shares of Spirits 2004-2007
Table 63 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 64 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 65 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 66 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013
Cider
Rtds/high-strength Premixes
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Data
Table 67 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008
Table 68 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008
Table 69 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008
Table 70 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008
Table 71 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008
Table 72 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008
Table 73 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008
Table 74 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008
Table 75 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007
Table 76 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007
Table 77 Brand Shares of RTDS/High-strength Premixes 2004-2007
Table 78 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013
Table 79 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013
Table 80 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013
Table 81 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013
Consolidated Breweries Nigeria Plc
Strategic Direction
Key Facts
Summary 3 Consolidated Breweries Plc: Key Facts
Summary 4 Consolidated Breweries Plc: Operational Indicators
Company Background
Production
Summary 5 Consolidated Breweries Plc: Production Statistics 2007
Competitive Positioning
Summary 6 Consolidated Breweries Plc: Competitive Position 2007
Guinness Nigeria Plc
Strategic Direction
Key Facts
Summary 7 Guinness Nigeria Plc: Key Facts
Summary 8 Guinness Nigeria Plc: Operational Indicators
Company Background
Production
Summary 9 Guinness Nigeria Plc: Production Statistics 2007
Competitive Positioning
Summary 10 Guinness Nigeria Plc: Competitive Position 2007
Nigerian Breweries Plc
Strategic Direction
Key Facts
Summary 11 Nigerian Breweries Plc: Key Facts
Summary 12 Nigerian Breweries Plc: Operational Indicators
Company Background
Production
Summary 13 Nigerian Breweries Plc: Production Statistics 2007
Competitive Positioning
Summary 14 Nigerian Breweries Plc: Competitive Position 2007