The sparkling wine category has always had to operate in the shadow of Champagne. However the continuous growth of non-Champagne sparkling wine has been one of the less well-publicised developments of the wine world, with the market rising by approximately 4% CAGR between 2003 and 2007 to reach 166.7m nine-litre cases.

Campari CEO Bob Kunze-Concewitz says: "Sparkling wine is growing in almost every single market, even in mature markets like Europe. There's an overall consumer taste trend towards bubbly wines."

That growth accelerated in 2007, with global non-Champagne sparkling wine sales rising by 4.3%, and some vast and previously declining markets, such as Germany saw stabilisation.

Continuing the series of just-drinks/IWSR titles, this is the first to cover the growing non-Champagne sparkling wine sector. We investigate trends, such as pricing and sparkling wine's affordability in the economic slowdown, the clear definition between dry and sweet markets around the world, its everyday consumption (as opposed to Champagne's occasional consumption) and the sector's many wine styles.

The report provides 25 volume data tables and eight market share charts for the sector, and substantial commentary throughout from the sector's leading companies.

Executive summary - A roundup of the report's essential findings.

Chapter 1: Scope of the market - In this chapter we provide tables showing volume sales of global sparkling wine to 2012 by country of origin, and for the top ten countries. Commentary offers an overview of the trends in dry and sweet wines, the comparisons with Champagne, premiumisation in the sector, the industry structure, and much more.

Comment is also included throughout this chapter from executives such as Campari CEO Bob Kunze-Concewitz and Pernod Ricard UK wine director Nick Blair.

Chapter 2: The markets - In this extensive chapter we provide forecast data for 18 countries and the travel retail sector. We forecast out to 2012 the sparkling wine market by region, and by country, and show the top ten brands (volume and value). Company market shares for the major markets is also provided, along with comment from executives on trends in the market, such as Freixenet Germany's managing director Ivo Gaube and Rotkäppchen's marketing director Peter Claußen.

Chapter 3: The companies - This chapter offers tables showing the global top ten companies and top ten sparkling wine brands (by volume). It provides an overview of the main producers, from Bacardi-Martini to Rotkäppchen. Observations focus on the history of the brands, comment from company representatives, marketing strategies, sales and acquisitions.

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Executive summary

Chapter 1 Scope of the market
Dry or sweet?
Comparison with Champagne
Main exporters
Premiumisation opportunity
More occasional use
Other growth drivers
Role of innovation
Industry structure
Entry of still light wine producers

Chapter 2 The markets
The Americas
United States
Canada
Argentina
Brazil
Europe
Germany
Switzerland
Austria
Spain
France
United Kingdom
English sparkling wine on the rise
Italy
Russian Federation
Poland
Ukraine
Hungary
Asia
Japan
China
Australia
Travel retail

Chapter 3 The companies
Rotkäppchen
Henkell & Söhnlein
German revival
Freixenet
Export success
Diversification strategy
Cordoniu Group
Groupe Patriarche
Pernod Ricard
Constellation
Campari
Bacardi-Martini
LVMH Moët-Hennessy
Peter Herres

List of figures
Figure 1: Company shares in United States sparkling wine market by 2007 volume (%)
Figure 2: Company shares in German sparkling wine market by 2007 volume (%)
Figure 3: Company shares in Spanish sparkling wine market by 2007 volume (%)
Figure 4: Company shares in French sparkling wine market by 2007 volume (%)
Figure 5: Company shares in UK sparkling wine market by 2007 volume (%)
Figure 6: Company shares in Italian sparkling wine market by 2007 volume (%)
Figure 7: Company shares in Russian sparkling wine market by 2007 volume (%)
Figure 8: Company shares in Polish sparkling wine market by 2007 volume (%)

List of tables
Table 1: Global sparkling wine volume, by country of origin, 2002-2012 (‘000s nine-litre cases)
Table 2: Global sparkling wine volume, top ten countries 2002-2012 (‘000s nine-litre cases)
Table 3: Global sparkling wine volume, by region, 2002-2012 (‘000s nine-litre cases)
Table 4: North America sparkling wine volume, by country of origin, 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)
Table 5: North America sparkling wine volume, top ten brands, 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)
Table 6: United States sparkling wine volume, top ten brands, 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)
Table 7: Rest of Americas sparkling wine volume, by country of origin, 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)
Table 8: Rest of Americas sparkling wine volume, top ten brands, 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)
Table 9: Europe sparkling wine volume, by country of origin, 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)
Table 10: Europe sparkling wine volume, top ten brands, 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)
Table 11: Germany sparkling wine volume, top ten brands, 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)
Table 12: Spain sparkling wine volume, top ten brands, 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)
Table 13: France sparkling wine volume, top ten brands, 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)
Table 14: United Kingdom sparkling wine volume, top ten brands, 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)
Table 15: Italy sparkling wine volume, top ten brands, 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)
Table 16: Russia sparkling wine volume, top ten brands, 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)
Table 17: Poland sparkling wine volume, top ten brands, 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)
Table 17: Poland sparkling wine volume, top ten brands, 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)
Table 18: Asia sparkling wine volume, by country of origin, 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)
Table 19: Asia sparkling wine volume, top ten brands, 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)
Table 20: Australasia sparkling wine volume, by country of origin, 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)
Table 21: Australasia sparkling wine volume, top ten brands, 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)
Table 22: Travel retail sparkling wine volume, by country of origin, 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)
Table 23: Travel retail sparkling wine volume, top ten brands, 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)
Table 24: Global sparkling wine volume, top ten companies, 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)
Table 25: Global sparkling wine volume, top ten brands 1997-2007 (‘000s nine-litre cases) and 2007 value (US$’000s)