10 Factors for Success in Energy Drinks – Europe and the USThis report sets out the 10 Factors for Success in Energy Drinks and explores the new niches and strategies that are emerging in energy drink markets. Innovations in benefit, packaging, marketing and distribution have led to Red Bull’s dominance, with a 60% market share, of a category worth $10 billion (€7 billion). These innovations are among the 10 Factors for Success analysed in this report. A future of niches for new energy drinks? We also show how the energy drinks category – in common with many others – is fragmenting into a series of niches and set out what that means in terms of opportunity and future strategy. The niche getting the most attention is “natural energy”. The message that a food is naturally healthy is one of the most persuasive in food marketing and fruit-based energy drinks, such as Ocean Spray Cranergy and Del Monte Bloom Energy are seeking to capitalise on this trend. Other new niches include mood and brain - a new trend but one which offers opportunities for strong niche brands founded on good science – as well as products targeted specifically at men and women. 10 Factors for Success in Energy Drinks – Europe and the USPart I: The 10 Key Factors for Success in Energy Drinks 1. New category creation 10 Factors for Success in Energy Drinks – Europe and the US10 Factors for Success in Energy Drinks – Europe and the USTo access the sample report click here To access this sample you must be registered with us. If you are already registered with us please login below. Otherwise click here to register. 10 Factors for Success in Energy Drinks – Europe and the USIf you need help straight away, please call Liz Hague on: +44 (0)1527 573 604 Intl or 1-866-545-5878 US Toll Free. Alternatively, you can chat live with one of our sales representatives by clicking on the image below.
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