This is the first time just-drinks has taken a look at the beer market in a specific country.

just-drinks estimates that beer sales in India are forecast to grow at a compound annual growth rate of 17.2% to 2011. So, with the Indian beer industry seeing steady growth during the last decade, due to strong economic growth resulting in high disposable incomes, an increase in beer sales in the next two or three years is expected.

In addition to the increase in sales, the number of brands is expected to increase in the near future, with existing players like United Breweries and SABMiller expanding their ranges, and new players like Anheuser-Busch, Carlsberg and InBev setting up production facilities.

This new report indicates how the market has developed, which markets/regions are strongest, the leading brands and sales by segment and region.
Exclusive Q&A's with industry executives provide an insight to the market from an insiders' point of view, helping you to understand your competitors and how they maintain their positions as major international players.

Chapter 1: Introduction to the Indian beer industry - This chapter looks at operational details, market size by volume and value, types of beer and their market shares, annual spread of sales, and commentary on major brands.

Chapter 2: Regulatory framework in India - just-drinks gives an overview of tariffs, duties and other charges. We also look at the proposed New Model Policy for Alcoholic Beverages 2006, and what would happen if the policy is adopted completely.

Chapter 3: Beer sales in India - trends and forecasts 2002-2011 - Total beer sales in India are given by region and by segment, plus commentary on the North and South Indian beer market, and the possible positive effects of the 2007 Cricket World Cup.

Chapter 4: Company profiles - This chapter profiles United Breweries and Mount Shivalik Breweries, and includes Q&A's with SABMiller's Indian marketing team and Shekhar Ramamurthy, Executive Vice President (Sales and Marketing) of United Breweries. It looks at acquisitions, expansions, new joint ventures and corporate and brand strategies.

Chapter 5: New and potential entrants to the market - As beer is a highly regulated industry, a new entrant faces many hurdles. The two most common ways of entering the market is by buying into an existing small manufacturer, or by manufacturing brands through an existing local player with excess capacity. The chapter gives an overview of Asia-Pacific Breweries, Cobra, Som Distilleries and Breweries, InBev, Anheuser-Busch and Carlsberg.

Chapter 6: Significant news stories 2004-2006 - The industry has seen a number of mergers, acquisitions and joint ventures during the last three years, resulting in the industry consolidating around two large players (UB Group and SABMiller). However, M&A activities have also been undertaken by smaller players. We look at other major M&A's in the previous three years.

Chapter 7: Future plans for the industry - In view of the strong growth prospects for the Indian beer market, the major players have significant expansion and acquisition plans for the next few years. We look at United Breweries' contracted breweries in India, and SABMiller's possible future acquisitions.

Preface: An introduction to India
India geographically
North India
South India
West India
East India
Northeastern states
Types of beer
Strong beer
Mild beer

Chapter 1 Introduction to the Indian beer industry
Strong growth
Operational details
Point of sale
Limited penetration of beer retail outlets
Packaging
Advertising
Age limit for alcohol consumption
Sales outlets opening hours
Market size by volume and value
Double-digit growth is here to stay
Types of beers and their market shares
Lager rules
Strong beer is popular
Claims of market leadership in the strong beer segment
Small manufacturers are experimenting with various beers
Sales across various states in India
Annual spread of sales
Major players in the market
Bi-polar nature of the market
SABMiller gains market share aggressively through acquisitions
Smaller players are becoming marginalised
Regional players may perish or be absorbed by bigger ones
Major brands in each segment and their market shares
UB focuses on consolidation of brands
SABMiller's portfolio built on acquisitions
Mohan Meakins awaits a buyer and restructures its brand portfolio
Mount Shivalik strong in north India
Foster's portfolio is now part of SABMiller
Other players have some strong regional brands

Chapter 2 Regulatory framework in India
Regulations
An introduction to Indian tariffs
Difficulties due to state boundaries
Various duties, tariffs and other charges levied on beer
Various structures of taxation in states
Methods of determining rental/licence fee
Tariff and non-tariff barriers created by states
The proposed New Model Policy for Alcoholic Beverages 2006
The main proposals of the policy
Beer (and wine) should not be clubbed with spirits for the purpose of taxation and regulations
What will happen if the policy is adopted completely
Suggestions of the Draft Model Policy regarding operations
Brand and label registration
Yield, production and wastage
Purchase and possession of beer
Recycling of glass bottles

Chapter 3 Beer sales in India – trends and forecasts 2002-2011
Beer sales will witness a strong growth during the next five years
Beer sales are improving, marking the start of a strong uptrend
Beer sales in India will report healthy growth in FY 2006-2007
The positive effects of the 2007 Cricket World Cup
The strongest growth driver will be the lowering of prices in various states due to changes in policy
Sales will benefit due to the entry of international brands
The changing face of Indian society
A young India with a growing economy
On-trade sales to grow faster
North Indian market rapidly growing now, South to grow in the future
North India is exploding and brewing capacity is being added
South India sees new players setting up breweries, consolidation of existing breweries
Maharashtra remains one of the most active states in Central India
Strong beer is the flavour of the month

Chapter 4 Company profiles
United Breweries
Introduction
History
Corporate and brand strategy
National footprint
Facing a strong rival
Kingfisher: the most popular beer brand in India
Pushing strong beer aggressively
Playing with sizes
Product innovation and aggressive pricing
Growth
Association with Scottish & Newcastle
Entry and exit from South Africa's National Sorghum Breweries
Acquisitions
Expansion
Relationships with contract breweries
New joint ventures
Reaching an understanding with SABMiller
Financial highlights
Q&A with Shekhar Ramamurthy, Executive Vice President (Sales and Marketing), United Breweries
SABMiller
Introduction and history
Corporate and brand strategy
National footprint
Facing a strong rival
Haywards: the most popular strong beer brand in India
Optimistic about the Indian market
Acquisitions
Entering into joint ventures to improve penetration
Expansions
Reaching an understanding with UB Group
Talks with Mohan Meakins
Financial highlights
Q&A with SABMiller India.s marketing team
Mount Shivalik Breweries
Introduction and history
Corporate and brand strategy
Lack of a national footprint
Facing stronger, bigger rivals
Thunderbolt: the mainstay of the Mount Shivalik range
Pushing strong beer aggressively
Growth
Joint ventures with global players
Talk of acquisitions by global manufacturers
Financial highlights

Chapter 5 New and potential entrants to the market
General notes on entry strategies
Asia-Pacific Breweries
Introduction
Corporate and brand strategy
Entering India through acquisitions and strategic joint ventures
Cobra
Introduction
Corporate and brand strategy
Som Distilleries and Breweries
Introduction
Financials
InBev
Introduction
Anheuser-Busch
Introduction
Carlsberg
Introduction

Chapter 6 Significant news stories 2004-2006
Industry consolidation continues with acquisitions by big and small players
Manufacturers also investing in increasing their capacities
UB Group
SABMiller
Other players
UB's acquisition of Shaw Wallace's spirits business does not affect SABMiller's ownership of Shaw Wallace brewery business
New players entry plans for Indian market
Karnataka, Andhra Pradesh increase excise duty
Punjab, Haryana and Chandigarh replace auction licensing system with rent predominant system

Chapter 7 Future plans for the industry
UB Group
Moving away from contract breweries
SABMiller
Acquisition of Mohan Meakins
Gaining brewery foothold in Tamil Nadu

List of figures
Figure 1: Beer sales volumes, 1997-2006 (000 cases)
Figure 2: A typical glass bottle recycling cycle
Figure 3: An alternate glass bottle recycling cycle involving junk and scrap dealers
Figure 4: Total beer sales in India by month, FY 2003-2005 (000 cases)
Figure 5: A typical regulatory mechanism for beer
Figure 6: Percentage of tax in beer's retail price: India versus the world, 2005 (%)
Figure 7: Pure alcohol consumption: India versus the world, 2005 (litres/annum)
Figure 8: A typical beer taxation mechanism

List of tables
Table 1: Beer retail vendors across Indian states
Table 2: Beer retail outlet density: India versus other worldwide markets
Table 3: India.s total beer sales volume, 1997-2006 (7.8 litre cases and hectolitres)
Table 4: Beer sales in major Indian states, FY 2005 (7.8 litre cases)
Table 5: Beer sales: total volumes and market shares in India by company, FY 1997-2005 (7.8 litre cases, %)
Table 6: Total sales of the important brands of the UB Group, 1997-2005 (7.8 litre cases)
Table 7: Total sales of the important brands of the SABMiller-Shaw Wallace Group, 1997-2005 (7.8 litre cases)
Table 8: Total sales of the important brands of Mohan Meakins, 1997-2005 (7.8 litre cases)
Table 10: Total sales of the important brands of Foster's, 1997-2005 (7.8 litre cases)
Table 11: Total sales of the important brands of India.s regional players, 1997-2005 (7.8 litre cases)
Table 12: Variations in total taxes on beer across various major Indian states, 2006 (%)
Table 13: Existing licence fee structure in the state of Maharashtra, 2004-2006 (INR)
Table 14: Approximate range of various duties on beer, (2005) (INR, INR/case and %)
Table 15: Policy implications for beer
Table 16: Total beer sales in India, 2002-2011 (m cases, m hectolitres and %)
Table 17: India's total beer sales by region, 2002-2011 (m cases)
Table 18: India's total beer sales by segment, 2002-2011 (m cases and %)
Table 19: United Breweries' performance, 2002-2006 (INRm)
Table 20: Mount Shivalik Breweries' performance, 2001-2006 (INRm)
Table 21: Som Distilleries and Breweries performance, 2001-2005 (INRm)
Table 22: United Breweries. contracted breweries, FY 2005