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• Rebranding Case Study: the pitfalls of undertaking rebranding strategies in the consumer domain
  By: Datamonitor
  This case study on rebranding forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors.... more
  Oct 2009 - £ 173.52

• Innovative Online Food and Drinks Marketing: Building brand and customer relationships online
  By: Business Insights
  Food and drinks companies are increasingly adopting rich media ads and contextual, in-text and in-game advertising all of which are helping to produce more targeted, interactive content for users. As ... more
  May 2009 - £ 1691.08

• Promoting Brand Simplicity in Food and Drinks: Reducing product claims, brand dilution and private label threat
  By: Business Insights
  The proliferation and diversification of brands has meant that there are many, sometimes conflicting, brand messages for the consumer to absorb. To counteract the many complexities that consumers have... more
  Oct 2008 - £ 1520.00

• Food and Drink Brand Dynamics - Ireland
  By: Mintel International Group Ltd
  This report provides a competitive insight into brand dynamics in the Irish food and drink marketplace. This is the first time that Mintel has studied brand elements in Ireland, and has selected three... more
  Aug 2008 - £ 1095.00

• Marketing alcoholic drinks – case study analysis
  By: Datamonitor
  Datamonitor’s ‘Marketing alcoholic drinks – case study analysis’ explores innovations and strategies helping companies to stay ahead in the alcoholic drinks market.... more
  Jul 2008 - £ 420.00

• Ethical Branding: Importance and Impact of Ethical Branding in the UK Food & Beverage Sector
  By: Allegra Strategies Limited
  An in-depth, independent report on ethical branding and corporate social responsibility (CSR) in the UK Food & Beverage sector that delivers a holistic understanding and strategic insight for key deci... more
  Jan 2008 - £ 500.00

• Global market review of new product development strategies in the food and drink industry – forecasts to 2013 (2008 edition)
  By: just-drinks.com
  New product development is a costly business but it is essential to the growth of the food industry. This second edition study provides further insight into best practice NPD strategies in the fast-pa... more
  Nov 2007 - £ 375.00

• Best Practice In Marketing To Female Consumers
  By: Datamonitor
  Women are staying single for longer, having children later, and outliving men well into an increasingly prosperous old age. However, too many marketers' approaches to female consumers are reliant on o... more
  Jul 2007 - £ 1495.00

• Marketing To Kids: How To Be Effective And Responsible
  By: Datamonitor
  Marketing to 5-13 year old Kids is a difficult task laden with ethical issues as well as the increasingly complex nature of family life and consumer socialization. Nevertheless, Kids are strategically... more
  Dec 2006 - £ 2995.00