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Talk from the top: exclusive interviews with the global leaders of the beverage industry
In the last 12 months, just-drinks has had unprecedented access to some of the leading players in the beverage industry. This briefing collects all of these interviews - including the CEO of Diageo and the chief marketing officer of The Coca-Cola Company - in one place. In all, 15 of the world's most influential drinks players discuss their business strategies against the backdrop of one of the most tumultuous 12 months in recent history.
2009 Wellness & Functional Beverages in the U.S.
Exploring marketing activities, trends and issues in this multi-faceted market made up of traditional and newly engineered products, this report covers beverages aiming to aid health as well as quench thirst. It includes coverage of protein drinks and probiotics.
Price: £ 3526.26