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Latest Insights

The Coca-Cola Co's Q4 & FY - Preview

The Coca-Cola Co will report its fourth quarter and full-year results tomorrow (9 February). Here, just-drinks takes a look at the group's h...

NPD fuels gains for milk alternatives

Milk alternatives may lack the advertising heft of CSDs, the share-of-stomach of bottled water, the sophistication of coffee or the mind-num...

Confessions of a Millennial consumer - Comment

Meeting the needs of the Millennial consumer is a tricky game. I know, because I am one and the one thing I can say for certain about us is...

How to market moderation - Consumer Trends

Reconciling two prevalent trends in the alcohol sector – moderation and premiumisation – represents one of the critical challenges facing al...

Latest Interviews

Interview - Bundaberg Brewed Drinks CEO 17 Aug 2015

Olly Wehring

This week, we speak to the CEO of Bundaberg Brewed Drinks, and just-drinks subscriber, John Mclean.


Interview - PepsiCo chief scientific officer, Pt 2 22 Jul 2014

Olly Wehring

Last week, we published the first part of our interview with Dr Mehmood Khan, chief scientific officer at PepsiCo and head of global research & development. Here, in the second and final part, Dr Khan gives us a tour of the inner workings of PepsiCo's R&D approach and defines success and failure for his department.

Latest News

The Coca-Cola Co rolls out Fuze Tea to Australia 8 Feb 16

Lucy Britner

The Coca-Cola Co's South Pacific unit has launched the Fuze iced tea brand in Australia.


This week in soft drinks & bottled water 5 Feb 16

Lucy Britner

Here's a round-up of this week's top stories in the global soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.


PepsiCo puts Pepsi on show in NYC Kola House 3 Feb 16

Andy Morton

PepsiCo is to nudge Pepsi into the New York limelight with a cocktail bar in the city, dedicated to the taste of the kola nut.


Cawston Press names managing director 2 Feb 16

Andy Morton

UK soft drinks maker Cawston Press has appointed its first permanent managing director.


Coca-Cola to invest in Nigerian dairy group Chi 1 Feb 16

Dean Best

The Coca-Cola Co is to buy a minority stake in Nigerian dairy and soft drinks business Chi.


This week in soft drinks & bottled water 29 Jan 16

Lucy Britner

Here's a round-up of this week's top stories in the global soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.

Latest blogs

PepsiCo wakes up and smells the latte 20 Jan 16

Andy Morton

With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, slipped under the radar.


Coke Life threatens Coca-Cola's united front 19 Jan 16

Andy Morton

It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family of brands together - have the desired effect?

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