The on-trade: Latest news and analysis articles

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just the Facts - Greene King's takeover of Spirit

Earlier today, it was confirmed that Greene King is set to swallow up its rival Spirit Pub Co in a GBP773.6m (US$1.24bn) deal. Here, just-dr...

US bars court craft beer, but lights still strong

How are US on-trade venues reacting to the shifting nature of the country's beer market?...

Brown-Forman warns of social media threat to bars

The head of Brown-Forman has suggested on-trade softness in the US spirits market may be long-term as new trends see younger consumers share...

Diageo ups on-trade focus

Diageo has been too heavily focussed on off-trade distribution in global markets in recent years and took its “foot off the pedal” in the on...

Latest News

Coca-Cola readies Fuze iced tea campaign 25 Jun 15

Lucy Britner

The Coca-Cola Co has enlisted the services of The A-Team's Mr T for the latest marketing campaign for its Fuze flavoured iced tea range in the US.


Carling readies UK football campaign 24 Jun 15

Lucy Britner

Molson Coors is to launch a GBP3.6m (US$5.7m) football promotion in the UK on- and off-trade for its Carling lager brand.


Diageo tests digital directions for Pimm's push 23 Jun 15

Andy Morton

A trial campaign from Diageo is to use digital posters at London bus stops to direct consumers to the best local bar for drinking Pimm's.


US on-trade sales slow as cold weather bites 14 Apr 15

Andy Morton

Bad weather has been blamed for a slowdown in US on-trade sales across the first three months of the year.


Molson Coors refreshes UK wholesale unit identity 5 Mar 15

James Wilmore

Molson Coors is rebooting its UK on-trade wholesale business with a new identity in a bid to become the market leader.


Punch Taverns lines up new CEO 3 Mar 15

James Wilmore

UK pub operator Punch Taverns has appointed a new chief executive following a financial restructure.

Latest blogs

Will the Keurig Cold create an environmental monster? 13 Jan 15

Andy Morton

Take a look at this smartly-made (and very effective) spoof monster movie highlighting the waste involved with Keurig Green Mountain's K-Cup brewing system.

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