Soft drinks: Latest news and analysis articles

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Soft drinks is losing the recycling game

A recent report from Greenpeace has condemned the world's largest soft drinks producers for not doing enough to address ocean pollution caus...

Asia's beverage giants and their impact on drinks

Having focused (virtually) on Brazil in his last piece, this month our correspondent Ian Shackleton travels to Asia. Here, the former analys...

The Brexit shoot-out begins - Comment

Yesterday, UK Prime Minister Theresa May invoked Article 50 of the European Union's constitution, formally beginning the two-year process by...

Is sustainability now as important as financials?

For the first time, Dutch brewer Heineken has merged its sustainability report into its main annual report. The increased investor interest...

Latest Interviews

Interview, Fever-Tree's founders 21 Mar 2017

Lucy Britner

When premium mixers firm Fever-Tree launched its IPO in late-2014, shares were priced at GBP1.34. Today, following the release of 2016's results, Fever-Tree's shares are trading at over GBP15. Late last month, just-drinks sat down with the company's founders, Charles Rolls and Tim Warrillow, who still own 21.8% of the company, to explore the reasons behind Fever-Tree's success.


Who do consumers trust? - Consumer futurist I'view 2 Feb 2017

Olly Wehring

In the second part of our exclusive interview with consumer futurist Will Higham, we continue to look at the younger end of the consumer spectrum, discussing provenance, rebellion and what we should actually call the next generation.

Latest News

This week in soft drinks & bottled water 21 Apr 17

Lucy Britner

Here's a round-up of this week's top stories in the global soft drinks & bottled water categories. We have similar round-ups for beer & cider and spirits & wine.


Nichols' Feel Good Infusions - NPD 21 Apr 17

Andy Morton

Nichols is taking the Feel Good juice brand it bought in 2015 into the flavoured water category.


Nichols' Vim2o - Product Launch 20 Apr 17

Andy Morton

Nichols has taken its Vimto brand into the flavoured water category with the launch of Vim2o.


Coca-Cola Life included in US Share A Coke push 20 Apr 17

Andy Morton

The Coca-Cola Co is to include Coca-Cola Life in its US Share A Coke marketing campaign for the first time.


SHS Drinks takes Shloer under UK sugar tax limit 19 Apr 17

Andy Morton

SHS Drinks has lowered the sugar content of its Shloer sparkling juice brand to sidestep the UK's upcoming sugar tax.


Coca-Cola gives holiday twist to Share A Coke 19 Apr 17

Andy Morton

The Coca-Cola Co is re-activating its Share A Coke marketing campaign in Europe, this time using popular holiday destinations instead of people's names.

Latest blogs

Small measures required as Philadelphia soda tax adds up 4 Jan 17

Andy Morton

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles.


Coca-Cola's selfie bottle might be a step too far 18 Nov 16

Lucy Britner

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media.

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