Product launches: Latest news and analysis articles

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Customisable drinks - The next consumer trend

It wasn't supposed to end like this – a refund of the full purchase price and a chance to forget the whole thing. Keurig Kold was viewed as...

AB InBev & Starbucks - Teavana - The Facts

Late yesterday, Anheuser-Busch InBev said it will team up with Starbucks to launch an RTD Teavana tea across the US....

Protein interest offers drinks opportunities - NPD

Consumers interest in protein prompting innovation beyond shakes and smoothies...

Why has Heineken launched H41? - Comment

It takes a lot for Heineken to meddle with its hard-won brand equity. So when it does, it's worth paying attention to the reasons why....

Latest Interviews

Interview - Seedlip founder, Ben Branson 28 Jun 2016

Andy Morton

Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.


Interview - William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.

Latest News

Takara Shuzo's Tomatin 1971 single malt - NPD 1 Jul 16

Lucy Britner

Takara Shuzo's Tomatin Distillery has released a 44-year-old single malt whisky. 


Edward Snell’s Oude Molen XO Cape Brandy - NPD 30 Jun 16

Olly Wehring

Edward Snell & Co has lined up the launch of an XO expression of its Oude Molen South African brandy.


Zevia's Energy and Sparkling Water lines - NPD 30 Jun 16

Lucy Britner

Zero-calorie soda company Zevia has branched out into sparkling water and energy drinks as it looks to capitalise on growing consumer trends.


Treasury Wine Estates' The Stag - NPD 30 Jun 16

Andy Morton

Treasury Wine Estates (TWE) has unveiled a new Victorian wine range as it ramps up its "regional gems" strategy announced in February.


Unibroue's Ephemere Blueberry - NPD 29 Jun 16

Lucy Britner

Canadian craft brewer Unibroue has released a limited edition Belgian-style blueberry beer.


Distell’s Tobermory 42-Year-Old Single Malt - NPD 28 Jun 16

Olly Wehring

Distell has lined up a limited edition 42-year-old iteration of its Tobermory single malt Scotch whisky.

Latest blogs

PepsiCo reveals 1893 Pepsi - video 21 Mar 16

Andy Morton

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.


Coca-Cola courts controversy over milk ad 5 Dec 14

James Wilmore

Advertising can be a strange beast.

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