Latest product launches news and analysis articles RSS feed

Coming soon to a shelf/bar near you

Click through to view Pernod RicardProduct Launch - EUR: Pernod Ricard's Yellow Spot Single Pot Still Irish Whiskey

24 May 2012

Pernod Ricard's Yellow Spot Single Pot Still Irish Whiskey

Product Launch - US: Bacardi's Bacardi Classic Cocktails Light

24 May 2012

Bacardi's Bacardi Classic Cocktails Light

Product Launch – TRAVEL RETAIL: Beam Inc's Jim Beam 1795

24 May 2012

Beam Inc's Jim Beam 1795

UK: Molson Coors' Carling Zest goes on tap

23 May 2012

The UK division of Molson Coors has launched its lower-alcohol Carling Zest brand into the country'son-trade.

Product Launch - US: Phusion Projects' Moskato Life

22 May 2012

Phusion Projects' Moskato Life

LIWF 2012 - Product Launch - UK: Treasury Wine Estates' Beringer Classics

22 May 2012

Treasury Wine Estates' Beringer Classics

Product Launch - JAPAN: Global Brands' VK Mojito Brut

22 May 2012

Global Brands' VK Mojito Brut

Product Launch - GLOBAL: Inver House Distillers' AnCnoc Highland Single Malt Whisky 35 Years Old

21 May 2012

Inver House Distillers' AnCnoc Highland Single Malt Whisky 35 Years Old

Product Launch - UK: Beam Inc's Sourz Spirited Mango

21 May 2012

Beam Inc's Sourz Spirited Mango

Product Launch - UK: Molson Coors' Sharp’s Brewery Connoisseurs Choice

21 May 2012

Molson Coors' Sharp’s Brewery Connoisseurs Choice

Product Launch - UK: La Fée's Absinthe Blanche

17 May 2012

La Fée's Absinthe Blanche

Product Launch - US: Remix's Remix Cocktails

17 May 2012

Remix's Remix Cocktails

Product Launch - CANADA: Diageo's Crown Royal XR

17 May 2012

Diageo's Crown Royal XR

Product Launch - UK: Heineken's Newcastle Summer Ale, Newcastle Founders' Ale

17 May 2012

Heineken's Newcastle Summer Ale, Newcastle Founders' Ale

Product Launch - UK: Bols Natural Yoghurt Liqueur

17 May 2012

Bols Natural Yoghurt Liqueur

Product Launch - UK: Demijohn's Wild Bullace Liqueur

17 May 2012

Demijohn's Wild Bullace Liqueur

US: Coca-Cola Co to trial mid-calorie Fanta, Sprite - reports

16 May 2012

The Coca-Cola Co is testing mid-calorie versions of Sprite and Fanta in a handful of US stores, the soft-drinks giant has said.

Comment - Pernod Ricard's Havanista - A US Sister for Havana Club

15 May 2012

It was one of the weirder product launch conference calls I'd sat in on yesterday afternoon. Indeed, it was so weird, I felt like I was hogging the Q&A section at the end, to try to make sense of it.

UK: Danny Devito's Limoncello set for UK release

15 May 2012

Hollywood actor Danny DeVito is set to launch his limoncello drink in the UK.

Product Launch – UK: Babco Europe's Mickey Finn Apple Whiskey Liquor

14 May 2012

Babco Europe's Mickey Finn Apple Whiskey Liquor

Product Launch - US: Campbell Soup Co's V8 V-Fusion Sparkling juice drinks

14 May 2012

Campbell Soup Co's V8 V-Fusion Sparkling juice drinks

Product Launch - US: Bacardi's D'Ussé Cognac

11 May 2012

Bacardi's D'Ussé Cognac

Product Launch - UK: Icely Done's Cocktail Sticks

11 May 2012

Icely Done's Cocktail Sticks

Product Launch - UK: The Manchester Drinks Co’s MyMocktail alcohol-free cocktails

11 May 2012

Manchester Drinks’ MyMocktail alcohol-free cocktails

Product Launch - UK: Anheuser-Busch InBev's Stella Artois Pear Cidre

11 May 2012

Anheuser-Busch InBev's Stella Artois Pear Cidre

Product Launch - UK: Morrison Bowmore's Small Batch Reserve

11 May 2012

Morrison Bowmore's Small Batch Reserve

Product Launch – US: Moet Hennessy's Belvédère Vodka Lemon Tea

10 May 2012

Moet Hennessy's Belvédère Vodka Lemon Tea

UK: Jack Daniel's Honey set to hit UK

9 May 2012

Bacardi Brown-Forman is launching Brown Forman's honey version of its Jack Daniel's whiskey brand in the UK this month – the first major product innovation for the brand in 14 years.

Product Launch - JAPAN: PepsiCo's Pepsi Black

9 May 2012

PepsiCo's Pepsi Black

Product Launch - US: Anheuser-Busch InBev's Michelob Ultra Light Cider

9 May 2012

Anheuser-Busch InBev's Michelob Ultra Light Cider

1

2

3

4

...

30

Next >

just-drinks tagline

Not a member? Join here