Product launches: Latest news and analysis articles

Subscribe via RSSWhat is RSS?

Latest Insights

Monster sets sights on category innovation in 2017

Monster Beverage Corp's increased focus on innovation has proven an encouraging prospect for analysts....

Matcha's moment in the drinks world - NPD round-up

For something that has been around as long as matcha has – literally centuries – it is strange to say that matcha is having a "moment" in th...

Customisable drinks - The next consumer trend

It wasn't supposed to end like this – a refund of the full purchase price and a chance to forget the whole thing. Keurig Kold was viewed as...

AB InBev & Starbucks - Teavana - The Facts

Late yesterday, Anheuser-Busch InBev said it will team up with Starbucks to launch an RTD Teavana tea across the US....

Latest Interviews

Interview - Seedlip founder, Ben Branson 28 Jun 2016

Andy Morton

Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.


Interview - William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.

Latest News

Heineken readies Europe-wide launch of Bintang 17 Jan 17

Olly Wehring

Heineken has lined up the pan-European import of its Bintang Indonesian lager beyond the brand's current presence in the Netherlands.


Robinsons Brewery Beardo & Mojo craft beers - NPD 17 Jan 17

Lucy Britner

UK brewery Robinsons has developed two new craft bottled beers as it looks to capitalise on demand for the segment in the country's off-premise. 


Pernod Ricard's Absolut Lime - NPD 16 Jan 17

Lucy Britner

Pernod Ricard has introduced a new Absolut vodka flavour to the US market.


Arbikie Highland Estate's AK’S Gin - NPD 16 Jan 17

Andy Morton

Scottish distillery Arbikie Highland Estate has launched its second permanent gin brand, AK’S Gin.


Simply Peach, Simply Lemonade & Strawberry - NPD 13 Jan 17

Olly Wehring

The Coca-Cola Co has added two new juice variants to its Simply portfolio in the US.


Ibiza Ice RTD returns to UK  13 Jan 17

Lucy Britner

Ready-to-drink brand Ibiza Ice has returned to the UK, eight years after it first appeared in the market. 

Latest blogs

What is Heineken hiding up its sleeve in Australia? 17 Aug 16

Andy Morton

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying.


PepsiCo reveals 1893 Pepsi - video 21 Mar 16

Andy Morton

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.

just-drinks homepage



Forgot your password?

Get full access to all content, just $1 for 30 days

Site Editor Olly Wehring
Access for $1 for 30 days

A Message From The Editor [x]

just-drinks gives you the widest beverage market coverage.

But only paid just-drinks members have full, unlimited access to all our exclusive content - including 17 years of archives.

I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.

It’s our best ever membership offer – just for you.

Editor's signature

Olly Wehring, editor of just-drinks

Get 30 days for $1
Risk-free, money-back guarantee