Product launches: Latest news and analysis articles
Consumers interest in protein prompting innovation beyond shakes and smoothies...
It takes a lot for Heineken to meddle with its hard-won brand equity. So when it does, it's worth paying attention to the reasons why....
Move over iced coffee; cold brew coffee has your number. The average coffee drinker may not know the difference between iced coffee and cold...
Milk alternatives may lack the advertising heft of CSDs, the share-of-stomach of bottled water, the sophistication of coffee or the mind-num...
This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.
Last week, we published the first part of our interview with Dr Mehmood Khan, chief scientific officer at PepsiCo and head of global research & development. Here, in the second and final part, Dr Khan gives us a tour of the inner workings of PepsiCo's R&D approach and defines success and failure for his department.
Soft drinks producer AG Barr will launch a range of flavoured, sparkling waters under its Rubicon brand.
Martin Millers has added a cask-aged gin to its portfolio.
Small Town Brewery has launched a second extension to its successful Not Your Father's Root Beer brand.
Coca-Cola Japan has launched a peach-flavoured water under the Glaceau brand, which it claims may help consumers sleep better.
Diageo has followed in Anheuser-Busch InBev's footsteps with the launch of the "patriotic" Smirnoff Red, White & Berry vodka in the US.
Bacardi has released two new flavours for its namesake rum brand.
PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.
Advertising can be a strange beast.
- The category today - Scotch Whisky I
- Today's Market Trends - Scotch Whisky II
- Tomorrow's Market Trends - Scotch Whisky III
- Key Brands Performance - Scotch Whisky IV
- Category Trends - Scotch Whisky V
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- Diageo's Smirnoff Red, White & Berry - NPD
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
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