Product launches: Latest news and analysis articles

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Monster sets sights on category innovation in 2017

Monster Beverage Corp's increased focus on innovation has proven an encouraging prospect for analysts....

Matcha's moment in the drinks world - NPD round-up

For something that has been around as long as matcha has – literally centuries – it is strange to say that matcha is having a "moment" in th...

Customisable drinks - The next consumer trend

It wasn't supposed to end like this – a refund of the full purchase price and a chance to forget the whole thing. Keurig Kold was viewed as...

AB InBev & Starbucks - Teavana - The Facts

Late yesterday, Anheuser-Busch InBev said it will team up with Starbucks to launch an RTD Teavana tea across the US....

Latest Interviews

Interview - Seedlip founder, Ben Branson 28 Jun 2016

Andy Morton

Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.


Interview - William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.

Latest News

Stewart Brewing's Stewart’s Lager - NPD 24 Feb 17

Andy Morton

Scottish craft brewer Stewart Brewing has launched Stewart’s Lager, a new 4% abv beer targeted at sessionable drinking occasions.


AB InBev brings Bud Light to UK for first time 24 Feb 17

Olly Wehring

The UK arm of Anheuser-Busch InBev has lined up the nation-wide launch of US beer brand Bud Light.


Pernod Ricard's Method and Madness Irish whiskey 23 Feb 17

Lucy Britner

Pernod Ricard's Irish Distillers division has released a range of "experimental super premium whiskeys" from its Midleton distillery in Ireland. 


Heineken's Maltsmiths range - NPD 23 Feb 17

Andy Morton

Heineken has launched a new craft-style beer range that targets "beer-curious" UK consumers.


Remy Cointreau's Mount Gay 1703 Master Select 23 Feb 17

Lucy Britner

Remy Cointreau has announced the 2017 release of 1703 Master Select rum from its Mount Gay distillery in Barbados. 


AG Barr's Funkin Pro Coconut Purée - NPD 22 Feb 17

Lucy Britner

AG Barr's cocktail unit Funkin has released a coconut purée in the UK on-premise, as it looks to capitalise on the popularity of the Pina Colada. 

Latest blogs

What is Heineken hiding up its sleeve in Australia? 17 Aug 16

Andy Morton

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying.


PepsiCo reveals 1893 Pepsi - video 21 Mar 16

Andy Morton

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.

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