Product launches: Latest news and analysis articles

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NPD: Tools to Defuse Wine Choice Explosion

In this month's review of drinks NPD, Tom Vierhile considers how wine companies are helping consumers make their wine-purchasing decisions....

Analysis - Keurig Kold fails to impress

Last week, analysts got a sneak preview of the Keurig Kold. It was a long-awaited chance to test-drive the home-carbonation platform that Th...

SABMiller feels pressure to innovate

Mature markets are placing greater pressure on mainstream beers, creating increased demand for innovation and premiumisation, according to S...

DPSG tests "naturally-sweetened" range

The CEO of Dr Pepper Snapple Group (DPSG) has said it is “still early days” for a new range of naturally-sweetened CSDs as the company launc...

Latest Interviews

Interview - William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.


Interview - PepsiCo chief scientific officer, Pt 2 22 Jul 2014

Olly Wehring

Last week, we published the first part of our interview with Dr Mehmood Khan, chief scientific officer at PepsiCo and head of global research & development. Here, in the second and final part, Dr Khan gives us a tour of the inner workings of PepsiCo's R&D approach and defines success and failure for his department.

Latest News

Brown-Forman makes Irish whiskey play 2 Jun 15

Olly Wehring

Brown-Forman is the latest international spirits company to enter the Irish whiskey category, with the purchase of Slane Castle Irish Whiskey Ltd.


NPD: Douglas Laing's Scallywag Scotch 1 Jun 15

Lucy Britner

Douglas Laing’s original Scallywag launched in November 2013 and this is its limited edition, cask strength sibling.


NPD: Beam Suntory's Ardmore Tradition, Triple Wood 1 Jun 15

Olly Wehring

Beam Suntory has added two new NAS Scotch iterations to its The Ardmore single malt brand.


NPD: The Glenlivet Master Distiller's Reserve rang 29 May 15

Olly Wehring

Pernod Ricard is pulling the 12-, 15- and 18-year old expressions of its Glenlivet single malt from the Travel Retail channel.


Product launch - Sharp's Rockpool Honey Gold 29 May 15

Lucy Britner

Molson Coor's Cornwall-based Sharp’s Brewery has launched a limited release beer to help raise money to support sustainable beaches in Cornwall and across the UK.


Coca-Cola to end Coke Light production in Russia 28 May 15

Andy Morton

The Coca-Cola Co is to phase out Coke Light in Russia and replace it with the newly-launched Coke Zero.

Latest blogs

Coca-Cola courts controversy over milk ad 5 Dec 14

James Wilmore

Advertising can be a strange beast.


Has beer gone to the dogs? Will it make you feel ruff? Has it got... OH, FORGET IT! 21 Nov 14

Olly Wehring

I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets.

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