Product launches: Latest news and analysis articles

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Will Keurig Kold come to Coca-Cola Co's Rescue?

Will the next innovation in at-home carbonation prove to be the silver bullet for The Coca-Cola Co? Richard Corbett considers the prospects...

Australia: The Home of Soft Drink Innovation

Having recently returned from Australia, Ray Rowlands of Drinksinfo Ltd, takes a look at some of the recent soft drinks developments he enco...

SodaStream machine just missing a back rub - CEO

SodaStream is to raise the stakes in the battle for the home carbonation market with a platform that dispenses both hot and cold drinks....

Spirits - Where does 'Craft' End and 'Mass' Begin?

In spirits, the craft segment is making hay, with consumers buying into the category's more artisanal, less global approach. But, where is t...

Latest Interviews

Interview - William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.


Interview - PepsiCo chief scientific officer, Pt 2 22 Jul 2014

Olly Wehring

Last week, we published the first part of our interview with Dr Mehmood Khan, chief scientific officer at PepsiCo and head of global research & development. Here, in the second and final part, Dr Khan gives us a tour of the inner workings of PepsiCo's R&D approach and defines success and failure for his department.

Latest News

NPD - Old Mout Pomegranate & Strawberry 21 Apr 15

Andy Morton

Heineken is to support the launch of a new flavour in its Old Mout cider range with a GBP4m (US$6m) marketing campaign.


NPD: MightyBee's Raw, Virgin Coconut Water 21 Apr 15

Andy Morton

London-based MightyBee has launched its first products, a range of coconut water beverages.


NPD: Old Orchard Healthy Balance 21 Apr 15

Richard Woodard

Old Orchard Brands has launched two new tropical variants in its Healthy Balance reduced-sugar juice drink range.


NPD: Beam Suntory's Laphroaig 15-Year-Old 20 Apr 15

Richard Woodard

As part of the 200th anniversary celebrations for Islay single malt Scotch whisky Laphroaig, brand owner Beam Suntory has announced the limited re-release of the Laphroaig 15-year-old expression.


NPD - Camus Cognac's Extra Dark & Intense 20 Apr 15

Richard Woodard

Camus Cognac used has a unique production process to create a new expression of its Camus Extra bottling, decanting eaux-de-vie from their casks, re-toasting the wood and then refilling them with the same spirit.


NPD - Wild Drinks' Wild Elderflower Spritz 15 Apr 15

Andy Morton

UK beverage maker Wild Drinks has launched a sparkling perry-based drink ahead of the summer.

Latest blogs

Coca-Cola courts controversy over milk ad 5 Dec 14

James Wilmore

Advertising can be a strange beast.


Has beer gone to the dogs? Will it make you feel ruff? Has it got... OH, FORGET IT! 21 Nov 14

Olly Wehring

I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets.

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