Product launches: Latest news and analysis articles

Subscribe via RSSWhat is RSS?

Latest Insights

Protein interest offers drinks opportunities - NPD

Consumers interest in protein prompting innovation beyond shakes and smoothies...

Why has Heineken launched H41? - Comment

It takes a lot for Heineken to meddle with its hard-won brand equity. So when it does, it's worth paying attention to the reasons why....

Hot prospects for cold brew coffee - NPD

Move over iced coffee; cold brew coffee has your number. The average coffee drinker may not know the difference between iced coffee and cold...

NPD fuels gains for milk alternatives

Milk alternatives may lack the advertising heft of CSDs, the share-of-stomach of bottled water, the sophistication of coffee or the mind-num...

Latest Interviews

Interview - William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.


Interview - PepsiCo chief scientific officer, Pt 2 22 Jul 2014

Olly Wehring

Last week, we published the first part of our interview with Dr Mehmood Khan, chief scientific officer at PepsiCo and head of global research & development. Here, in the second and final part, Dr Khan gives us a tour of the inner workings of PepsiCo's R&D approach and defines success and failure for his department.

Latest News

AG Barr's Rubicon Spring sparkling waters - NPD 27 May 16

Lucy Britner

Soft drinks producer AG Barr will launch a range of flavoured, sparkling waters under its Rubicon brand. 


Martin Miller's 9 Moons gin - NPD 26 May 16

Lucy Britner

Martin Millers has added a cask-aged gin to its portfolio.


Not Your Father’s Vanilla Cream Ale - NPD 26 May 16

Andy Morton

Small Town Brewery has launched a second extension to its successful Not Your Father's Root Beer brand.


Coca-Cola Japan's Glaceau Sleep Water - NPD 26 May 16

Lucy Britner

Coca-Cola Japan has launched a peach-flavoured water under the Glaceau brand, which it claims may help consumers sleep better.


Diageo's Smirnoff Red, White & Berry - NPD 25 May 16

Andy Morton

Diageo has followed in Anheuser-Busch InBev's footsteps with the launch of the "patriotic" Smirnoff Red, White & Berry vodka in the US.


Bacardi's Bacardi Grapefruit and Raspberry - NPD 25 May 16

Andy Morton

Bacardi has released two new flavours for its namesake rum brand.

Latest blogs

PepsiCo reveals 1893 Pepsi - video 21 Mar 16

Andy Morton

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.


Coca-Cola courts controversy over milk ad 5 Dec 14

James Wilmore

Advertising can be a strange beast.

just-drinks homepage



Forgot your password?

Get full access to all content, just $1 for 30 days

Site Editor Olly Wehring
Access for $1 for 30 days

A Message From The Editor [x]

just-drinks gives you the widest beverage market coverage.

But only paid just-drinks members have full, unlimited access to all our exclusive content - including 16 years of archives.

I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.

It’s our best ever membership offer – just for you.

Editor's signature

Olly Wehring, editor of just-drinks

Get 30 days for $1
Risk-free, money-back guarantee