Product launches: Latest news and analysis articles

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Monster sets sights on category innovation in 2017

Monster Beverage Corp's increased focus on innovation has proven an encouraging prospect for analysts....

Matcha's moment in the drinks world - NPD round-up

For something that has been around as long as matcha has – literally centuries – it is strange to say that matcha is having a "moment" in th...

Customisable drinks - The next consumer trend

It wasn't supposed to end like this – a refund of the full purchase price and a chance to forget the whole thing. Keurig Kold was viewed as...

AB InBev & Starbucks - Teavana - The Facts

Late yesterday, Anheuser-Busch InBev said it will team up with Starbucks to launch an RTD Teavana tea across the US....

Latest Interviews

Interview - Seedlip founder, Ben Branson 28 Jun 2016

Andy Morton

Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.


Interview - William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.

Latest News

Gigglewater Wines' Gigglewater range - NPD 2 Dec 16

Lucy Britner

Gigglewater Wines has launched a "lifestyle-led" sparkling wine range designed to appeal to Millennials and female consumers. 


Jones Soda's Wiz’s Energizing Elixir - NPD 1 Dec 16

Lucy Britner

Jones Soda has partnered publisher Square Enix to release a limited edition Final Fantast XV-themed soda. 


Boilermaker Drinks' SeaWolf rum - NPD 30 Nov 16

Lucy Britner

Scottish drinks company Boilermaker has produced a white rum. The company claims the rum is the first of its kind to be produced in Scotland. 


Ardmore back in India for Beam Suntory 29 Nov 16

Andy Morton

Beam Suntory is returning the Ardmore Scotch whisky brand to India after a four-year hiatus with the launch of Ardmore Legacy.


Dad's Hat Maple Syrup Barrel-Aged Rye - NPD 29 Nov 16

Lucy Britner

Mountain Laurel Spirits' Pennsylvania distillery Dad's Hat has partnered a maple syrup producer to create a maple syrup barrel-aged rye. The limited release will be available at the distillery from 1 December. 


Arbikie Highland Estate's Strawberry Vodka - NPD 28 Nov 16

Andy Morton

Scottish distillery Arbikie Highland Estate has launched a strawberry vodka ahead of the Christmas period.

Latest blogs

What is Heineken hiding up its sleeve in Australia? 17 Aug 16

Andy Morton

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying.


PepsiCo reveals 1893 Pepsi - video 21 Mar 16

Andy Morton

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.

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