Product launches: Latest news and analysis articles

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Analysis - Will Coca-Cola Life be Short-Lived?

This month sees The Coca-Cola Co introduce Coca-Cola Life, a new variant of its namesake CSD brand in the UK. Stuart Whitwell from Intangibl...

Can Absolut's US Headache be Soothed by Elyx?

Late last month, in Pernod Ricard's full-year results, the spirits company flagged a tough time for Absolut vodka. Richard Woodard surveys t...

Comment - Diageo's Distill Ventures: One Year On

Last month, Diageo confirmed that it was upping the intake of its entrepreneur initiative project, Distill Ventures. Ian Buxton speaks to Fr...

Will a Change of Colour Give Guinness a Lift?

Diageo revealed its hand this week over its latest bid to boost declining Guinness sales in the US....

Latest Interviews

Interview - PepsiCo chief scientific officer, Pt 2 22 Jul 2014

Olly Wehring

Last week, we published the first part of our interview with Dr Mehmood Khan, chief scientific officer at PepsiCo and head of global research & development. Here, in the second and final part, Dr Khan gives us a tour of the inner workings of PepsiCo's R&D approach and defines success and failure for his department.


Interview - PepsiCo chief scientific officer 10 Jul 2014

Olly Wehring

Late last month, editor Olly Wehring spoke with Dr Mehmood Khan, chief scientific officer at PepsiCo. In part one of this interview, Khan discusses the changing role of Research & Development in recent years, and where R&D sits in the company's armoury for growth.

Latest News

Salentein Gran VU Blend 2011 2 Oct 14

Olly Wehring

The 2011 vintage of Salentein Gran VU is a blend of Malbec and Cabernet Sauvignon that has been aged for wo years in French oak barrels.


PepsiCo unveils Amazon launch for new Pepsi True 2 Oct 14

Andy Morton

PepsiCo is to launch Pepsi True, a stevia-and-sugar-sweetened soda, exclusively on Amazon in the US.


Product Launch - Pernod Ricard's Absolut Cherrys 2 Oct 14

James Wilmore

Pernod Ricard is set to launch a new flavoured variant of its Absolut vodka brand.


Patron Spirits' Patron XO Cafe Incendio 1 Oct 14

Olly Wehring

Patrón Spirits has launched an extension of its Patrón XO Cafe flavoured Tequila line.


Beam Suntory Inc's Laphroaig Brodir Port Wood 1 Oct 14

Andy Morton

Beam Suntory Inc has launched a double-matured expression of its Laphroaig Scotch brand exclusively into European Travel Retail.


Product Launch - Innocent Easy Greens 30 Sep 14

James Wilmore

Innocent, the Coca-Cola Co-owned UK smoothie maker, is branching out into vegetable juices with the launch of a two-strong range.

Latest blogs

Starbucks' new craft - beer-flavoured coffee 26 Sep 14

Andy Morton

Despite accounting for just a small percentage of overall sales, craft beer is making an impression on the US.


Keurig 2.0 launch bodes well for the Coca-Cola Co 26 Aug 14

Andy Morton

The Coca-Cola Co's Keurig Cold machine won't be out until next year. But co-developer Keurig Green Mountain has given us a taste with the unveiling this weekend of another at-home beverage platform, the Keurig 2.0.

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