Product launches: Latest news and analysis articles

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Matcha's moment in the drinks world - NPD round-up

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Protein interest offers drinks opportunities - NPD

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Latest Interviews

Interview - Seedlip founder, Ben Branson 28 Jun 2016

Andy Morton

Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.


Interview - William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.

Latest News

Coca-Cola Life rolls out across Canada 26 Sep 16

Olly Wehring

The Canadian division of The Coca-Cola Co has launched the Coca-Cola Life variant in the country.


Casa Cuervo's Bushmills Port Cask Reserve - NPD 26 Sep 16

Lucy Britner

Casa Cuervo is set to release the second expression in its Steamship Collection.


Charter Brands' Langley's Old Tom Gin - NPD 23 Sep 16

Lucy Britner

Charter Brands has released its first new product since the launch of Langley's No 8 three years ago


Reh Kendermann’s Sauvignon Blanc, Riesling - NPD 23 Sep 16

Olly Wehring

Reh Kendermann has launched two German wines, including a Sauvignon Blanc, in the UK on-premise, targeting shoppers in two of the country's larger supermarket chains.


Clyde May's straight Bourbon, Cask Strength - NPD 23 Sep 16

Olly Wehring

Conecuh Ridge Distillers has launched an extension of its Clyde May's US whiskey brand, with a limited edition cask strength iteration rolling out across the US next month.


Kenya Breweries' Smirnoff Ice Electric Ginseng 22 Sep 16

Lucy Britner

Kenya Breweries has released a new RTD variant under the Smirnoff vodka brand.

Latest blogs

What is Heineken hiding up its sleeve in Australia? 17 Aug 16

Andy Morton

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying.


PepsiCo reveals 1893 Pepsi - video 21 Mar 16

Andy Morton

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.

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