Latest product launches news and analysis articles RSS feed

Coming soon to a shelf/bar near you

The new flavours are available onlineProduct Launch - UK: Rebel Kitchen's Mylk Chocolate, Matcha Green Tea and Chai

17 April 2014

UK dairy-free beverage maker Rebel Kitchen has extended its range of coconut milk and water Mylk drinks to target adult consumers.

Product Launch - US: Bacardi's Grey Goose Le Melon

17 April 2014

Bacardi is releasing a melon variant of its Grey Goose vodka brand next month.

Product Launch - GLOBAL: Pernod Ricard's St Hugo Vetus Purum range

16 April 2014

Pernod Ricard has announced details of a new "super-premium" range being launched under its Australian wine label St Hugo.

Product Launch - UK: Highland Spring Group's Highland Spring Country

16 April 2014

Highland Spring Group has launched its first flavoured range under its namesake bottled water brand.

Product Launch - UK: Köld Ltd's Köld Cocktails

16 April 2014

UK beverage maker Köld Ltd has launched its inaugural product, a range of frozen cocktails aimed at the at-home and outdoor events markets.

Product Launch - UK: Halewood International's Lazy Jack's

15 April 2014

Halewood International is launching what it calls the "UK’s first American-style, cloudy apple cider".

Product Launch - US: Beam Inc's Skinnygirl Sweet’arita, Sparkling Margarita

15 April 2014

Beam Inc is set to launch two additions to the pre-mixed cocktail strand of its Skinnygirl brand portfolio.

Product Launch - US: Bacardi's Bacardi Mango Fusion

15 April 2014

Bacardi has released the latest extension of its flavoured rum portfolio.

Product Launch - UK: The Chilgrove Gin Co's Chilgrove Dry Gin

15 April 2014

The Sussex-based Chilgrove Gin Co is to launch what it claims is the first gin to be made in England using a neutral spirit distilled from grapes.

Product Launch - US: Brown-Forman's Jack Daniel’s Rested Tennessee Rye

14 April 2014

Brown-Forman's Jack Daniel's distillery has released its first barrel-matured expression in the rye category.

Product Launch - UK: Beam Inc's Hornitos Black Barrel

14 April 2014

Beam Inc has launched a "premium" barrel-aged Tequila under its Hornitos brand.

Product Launch - US: The Coca-Cola Co's Vitaminwater Energy

10 April 2014

The Coca-Cola Co has launched an energy extension to its Vitaminwater brand in the US that uses caffeine from green coffee beans.

US: PepsiCo turns to "real" sugar with summer cola launch

10 April 2014

PepsiCo is to roll out three Pepsi extensions in the US sweetened with “real” sugar.

Editor's Viewpoint - Single Grain Scotch Scores with Diageo Beckham Tie-Up

9 April 2014

As one would expect, yesterday's news that Diageo is teaming up with model/team franchise investor/Jaguar brand ambassador/'celebrity' husband/retired footballer David Beckham got the wires burning red hot. So much so, that the partnership even warranted a kicking from alcohol issue charity Alcohol Concern this morning.

Product Launch - GLOBAL: Kilchoman Distillery's Loch Gorm Single Malt Whisky

9 April 2014

Kilchoman Distillery is to launch a limited-edition single malt globally.

Product Launch - US: Halo Beverages' BetterSweet Maple Water

9 April 2014

Halo Beverages has launched a low-sugar beverage that is made with water from maple trees.

GLOBAL: Diageo to launch whisky with David Beckham, Simon Fuller

8 April 2014

Diageo plans to release a single grain Scotch whisky in partnership with David Beckham and British media mogul Simon Fuller.

Product Launch - US: Cognac Ferrand's Citadelle Gin Reserve Solera 2013

8 April 2014

Cognac Ferrand has launched an extension to its Citadelle gin range that has been aged in solera barrels.

Product Launch - US: Beam Inc's Sauza Sparkling Margarita Watermelon

8 April 2014

Beam Inc has added a new flavour to its ready-to-serve cocktail mixes of its Sauza Tequila brand.

Product Launch - GLOBAL: Latvijas Balzams' Cosmopolitan Diva

8 April 2014

Latvia's Latvijas Balzams has launched a sparkling alcoholic beverage that is produced using gold filtration.

Product Launch - CANADA/EUROPE: Carlsberg's Seth & Riley's Garage

8 April 2014

Carlsberg has entered the so-called “hard drinks” category with the launch of an alcoholic lemonade that aims to “bridge the gap” between sweet beverages and beer.

Product Launch - MEXICO: Heineken’s Dos Equis Radler

7 April 2014

Heineken’s Mexican subsidiary, Cuauhtémoc Moctezuma, has launched a radler variant of its Dos Equis beer brand in Mexico.

Product Launch - TRAVEL RETAIL: Bacardi's Bombay Amber

7 April 2014

Bacardi has launched a “super-premium” extension to its Bombay Sapphire gin portfolio into Travel Retail.

Product Launch - TRAVEL RETAIL: Morrison Bowmore Distillers' Bowmore Black Rock, Gold Reef, White Sands

4 April 2014

Morrison Bowmore Distillers is to launch a Travel Retail exclusive collection for its Bowmore Scotch brand.

Product Launch - US: Buffalo Trace Distillery's Elmer T. Lee Single Barrel Bourbon

4 April 2014

Buffalo Trace Distillery has released a single barrel Bourbon to commemorate its former master distiller, Elmer T. Lee.

Product Launch - BRAZIL: Viti-Vinícola Cereser's 88 Limao

3 April 2014

Viti-Vinícola Cereser has confirmed the nation-wide roll-out of 88 Limão in Brazil.

Product Launch - TRAVEL RETAIL: Diageo's Smirnoff Gold Apple

1 April 2014

Diageo has lined up an apple-flavoured addition to its Smirnoff Gold liqueur collection.

Product Launch - TRAVEL RETAIL: Bacardi's The Royal Brackla 35 Year Old

1 April 2014

The Travel Retail arm of Bacardi has launched a 35-year-old iteration of its parent company's The Royal Brackla single malt Scotch whisky.

Product Launch - CHINA: Pernod Ricard's Malibu Cocktail RTDs

1 April 2014

Pernod Ricard is to launch an RTD Malibu cocktail range formulated specifically for the Chinese market.

SWEDEN: Rok Star launches Uisce Beatha Irish whiskey

31 March 2014

Brand development group Rok Star has secured Swedish distribution for its recently-launched Irish whiskey brand, Uisce Beatha.







Next >

just-drinks tagline

Not a member? Join here