Latest product launches news and analysis articles 
Coming soon to a shelf/bar near you
Product Launch - EUR: Pernod Ricard's Yellow Spot Single Pot Still Irish Whiskey
24 May 2012
Pernod Ricard's Yellow Spot Single Pot Still Irish Whiskey
Product Launch - US: Bacardi's Bacardi Classic Cocktails Light
24 May 2012
Bacardi's Bacardi Classic Cocktails Light
UK: Molson Coors' Carling Zest goes on tap
23 May 2012
The UK division of Molson Coors has launched its lower-alcohol Carling Zest brand into the country'son-trade.
LIWF 2012 - Product Launch - UK: Treasury Wine Estates' Beringer Classics
22 May 2012
Treasury Wine Estates' Beringer Classics
Product Launch - GLOBAL: Inver House Distillers' AnCnoc Highland Single Malt Whisky 35 Years Old
21 May 2012
Inver House Distillers' AnCnoc Highland Single Malt Whisky 35 Years Old
Product Launch - UK: Molson Coors' Sharp’s Brewery Connoisseurs Choice
21 May 2012
Molson Coors' Sharp’s Brewery Connoisseurs Choice
Product Launch - UK: Heineken's Newcastle Summer Ale, Newcastle Founders' Ale
17 May 2012
Heineken's Newcastle Summer Ale, Newcastle Founders' Ale
US: Coca-Cola Co to trial mid-calorie Fanta, Sprite - reports
16 May 2012
The Coca-Cola Co is testing mid-calorie versions of Sprite and Fanta in a handful of US stores, the soft-drinks giant has said.
Comment - Pernod Ricard's Havanista - A US Sister for Havana Club
15 May 2012
It was one of the weirder product launch conference calls I'd sat in on yesterday afternoon. Indeed, it was so weird, I felt like I was hogging the Q&A section at the end, to try to make sense of it.
UK: Danny Devito's Limoncello set for UK release
15 May 2012
Hollywood actor Danny DeVito is set to launch his limoncello drink in the UK.
Product Launch – UK: Babco Europe's Mickey Finn Apple Whiskey Liquor
14 May 2012
Babco Europe's Mickey Finn Apple Whiskey Liquor
Product Launch - US: Campbell Soup Co's V8 V-Fusion Sparkling juice drinks
14 May 2012
Campbell Soup Co's V8 V-Fusion Sparkling juice drinks
Product Launch - UK: The Manchester Drinks Co’s MyMocktail alcohol-free cocktails
11 May 2012
Manchester Drinks’ MyMocktail alcohol-free cocktails
Product Launch - UK: Anheuser-Busch InBev's Stella Artois Pear Cidre
11 May 2012
Anheuser-Busch InBev's Stella Artois Pear Cidre
Product Launch - UK: Morrison Bowmore's Small Batch Reserve
11 May 2012
Morrison Bowmore's Small Batch Reserve
Product Launch – US: Moet Hennessy's Belvédère Vodka Lemon Tea
10 May 2012
Moet Hennessy's Belvédère Vodka Lemon Tea
UK: Jack Daniel's Honey set to hit UK
9 May 2012
Bacardi Brown-Forman is launching Brown Forman's honey version of its Jack Daniel's whiskey brand in the UK this month – the first major product innovation for the brand in 14 years.
Product Launch - US: Anheuser-Busch InBev's Michelob Ultra Light Cider
9 May 2012
Anheuser-Busch InBev's Michelob Ultra Light Cider
