Product launches: Latest news and analysis articles

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Bottled water's plastic conundrum? Eat the bottle

From a sales and growth perspective, there’s a lot to like about bottled water. With US per-capita consumption up just over 6% in 2014, acco...

Are we about to see a no-alcohol Heineken?

Last week, Heineken held its quarterly 'What's Brewing' seminar, a chance for analysts to hear the latest strategy from the brewer....

Why so Long, Honey? Cognac Turns Sweet

At Vinexpo this week, we spied the launch of a honey Cognac......

NPD: Tools to Defuse Wine Choice Explosion

In this month's review of drinks NPD, Tom Vierhile considers how wine companies are helping consumers make their wine-purchasing decisions....

Latest Interviews

Interview - William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.

Interview - PepsiCo chief scientific officer, Pt 2 22 Jul 2014

Olly Wehring

Last week, we published the first part of our interview with Dr Mehmood Khan, chief scientific officer at PepsiCo and head of global research & development. Here, in the second and final part, Dr Khan gives us a tour of the inner workings of PepsiCo's R&D approach and defines success and failure for his department.

Latest News

Bacardi's Aberfeldy 16 Year Old - NPD 27 Nov 15

Lucy Britner

Bacardi's Scotch whisky arm John Dewar & Sons has released a 16-year--old single malt from its Aberfeldy distillery.

Chase Distillery's Sloe and Mulberry Gin - NPD 26 Nov 15

Lucy Britner

Herefordshire-based Chase Distillery has launched a sloe and mulberry gin. 

The Arbikie Chilli Vodka - NPD 26 Nov 15

Andy Morton

Scottish distiller Arbikie has launched its third release, a chilli-flavoured vodka designed for use in Bloody Marys.

Beam Suntory's Laphroaig Brodir - NPD 25 Nov 15

Olly Wehring

Beam Suntory has rolled out the second edition of the Brodir extension of Laphroaig.

Berry Bros & Rudd's The Glenrothes 1969 - NPD 25 Nov 15

Lucy Britner

Berry Bros & Rudd is to release an additional cask of its The Glenrothes single malt from 1969.

Coney Island Hard Ginger & Orange Cream Ale 24 Nov 15

Andy Morton

Boston Beer's Coney Island Brewing Company has launched two new flavours in its line of soda-inspired ales. 

Latest blogs

Coca-Cola courts controversy over milk ad 5 Dec 14

James Wilmore

Advertising can be a strange beast.

Has beer gone to the dogs? Will it make you feel ruff? Has it got... OH, FORGET IT! 21 Nov 14

Olly Wehring

I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets.

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