Product launches: Latest news and analysis articles

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Matcha's moment in the drinks world - NPD round-up

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Latest Interviews

Interview - Seedlip founder, Ben Branson 28 Jun 2016

Andy Morton

Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.


Interview - William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.

Latest News

Aspall's Aspall Cyder - NPD 29 Mar 17

Lucy Britner

UK cider producer Aspall has added a 4.5% abv cider to its portfolio, as it looks to cater to consumers who want a "mid-strength" cider offering.


Remy rolls out lower abv Cointreau Blood Orange 29 Mar 17

Lucy Britner

Remy Cointreau has reduced the alcohol content of its Cointreau Blood Orange expression for the UK market.


Les Dauphins Blanc de Blancs - NPD 28 Mar 17

Olly Wehring

The Union des Vignerons des Côtes du Rhône has readied the launch of the first sparkling expression of its Les Dauphins wine brand.


Kopparberg's Raspberry Light Cider - NPD 28 Mar 17

Lucy Britner

Kopparberg has added a Raspberry variant to its light cider range.


Asahi’s Peroni Ambra - NPD 27 Mar 17

Olly Wehring

Asahi has readied the launch of the first extension of the Peroni Nastro Azzuro beer brand in the US.


AG Barr's Funkin Bramble Cocktail Mixer - NPD 27 Mar 17

Lucy Britner

AG Barr's Funkin unit has lined up a Bramble mixer, in an effort to enable bartenders to easily create Bramble cocktails. 

Latest blogs

What is Heineken hiding up its sleeve in Australia? 17 Aug 16

Andy Morton

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying.


PepsiCo reveals 1893 Pepsi - video 21 Mar 16

Andy Morton

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.

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