Product launches: Latest news and analysis articles
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Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.
This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.
California coffee company Peet's Coffee has launched a ready-to-drink range based on its cold brew offering.
BrewDog has released a cask version of its Dead Pony Club beer that uses live yeast to ferment in the keg.
Gruppo Campari is trialling a pre-mix Negroni product in the US as it looks to ride the popularity of the Campari-based cocktail in the country's on-premise.
AG Barr is to launch its first permanent new Irn-Bru in 35 years, a sugar-free version that claims to taste more like the original than the current zero-calorie extensions.
The wine arm of India's United Spirits has launched its first new product since the unit came under Diageo control.
UK drinks company Halewood Wines & Spirits has launched a range of "fresh and simple" wines called Surprisingly Good.
PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.
Advertising can be a strange beast.
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