Product launches: Latest news and analysis articles

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Why so Long, Honey? Cognac Turns Sweet

At Vinexpo this week, we spied the launch of a honey Cognac......

NPD: Tools to Defuse Wine Choice Explosion

In this month's review of drinks NPD, Tom Vierhile considers how wine companies are helping consumers make their wine-purchasing decisions....

Analysis - Keurig Kold fails to impress

Last week, analysts got a sneak preview of the Keurig Kold. It was a long-awaited chance to test-drive the home-carbonation platform that Th...

SABMiller feels pressure to innovate

Mature markets are placing greater pressure on mainstream beers, creating increased demand for innovation and premiumisation, according to S...

Latest Interviews

Interview - William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.


Interview - PepsiCo chief scientific officer, Pt 2 22 Jul 2014

Olly Wehring

Last week, we published the first part of our interview with Dr Mehmood Khan, chief scientific officer at PepsiCo and head of global research & development. Here, in the second and final part, Dr Khan gives us a tour of the inner workings of PepsiCo's R&D approach and defines success and failure for his department.

Latest News

NPD: Tomatin Contrast, Cù Bòcan 27 Jul 15

Lucy Britner

Contrast is a two pack which offers a comparison between Bourbon- and Sherry-matured whiskies from Tomatin Distillery.


NPD: West Cork Distillers' The Pogues Irish whiske 24 Jul 15

Olly Wehring

West Cork Distillers has teamed up with Irish folk/pop group The Pogues to create an Irish whiskey of the same name.


NPD: Edrington's The Macallan Rare Cask 24 Jul 15

Olly Wehring

Edrington is set to release an extension of its The Macallan single malt Scotch whisky.


NPD: Quintessential Brands' Thomas Dakin Gin 22 Jul 15

Olly Wehring

Quintessential Brands has released a gin named after what it claims is the founder of the world’s oldest gin distillers in 1761.


NPD: Malones Whiskey Co's Vardys Moonshine 22 Jul 15

Olly Wehring

Malones Whiskey Co has rolled out two new ready-to-serve variants under its Vardys Moonshine brand in the UK and Ireland.


NPD: Bacardi's Bacardi Tangerine 21 Jul 15

Olly Wehring

Bacardi has added a further extension to its flavoured rum portfolio in the US.

Latest blogs

Coca-Cola courts controversy over milk ad 5 Dec 14

James Wilmore

Advertising can be a strange beast.


Has beer gone to the dogs? Will it make you feel ruff? Has it got... OH, FORGET IT! 21 Nov 14

Olly Wehring

I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets.

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