Product launches: Latest news and analysis articles

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Matcha's moment in the drinks world - NPD round-up

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Latest Interviews

Interview - Seedlip founder, Ben Branson 28 Jun 2016

Andy Morton

Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.

Interview - William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.

Latest News

Walsh Whiskey's The Irishman 17 Year Old - NPD 21 Oct 16

Lucy Britner

Walsh Whiskey Distillery has released a 17-year-old single cask, single malt Irish whiskey to mark its 17 years in business. 

Edrington’s The Macallan 40 Year Old - NPD 20 Oct 16

Lucy Britner

Edrington is to release a 40-year-old expression of its The Macallan Highland single malt Scotch whisky.

Wemyss Malts’ Batch Strength blended Scotch - NPD 20 Oct 16

Olly Wehring

Wemyss Malts has readied the roll-out of three limited edition, high-strength iterations from its blended Scotch whisky portfolio.

Chase Distillery's Eureka Lemon Marmalade Vodka 19 Oct 16

Andy Morton

The UK's Chase Distillery has added to its marmalade-flavoured vodka range.

Talking Rain rolls out Sparkling Ice to Mexico 19 Oct 16

Lucy Britner

Talking Rain has launched its Sparkling Ice brand in Mexico, as the US company continues to expand its global footprint. 

Diageo's Ciroc Mango vodka - NPD 17 Oct 16

Lucy Britner

Diageo and Ciroc vodka stakeholder Sean 'Diddy' Combs have announced the release of a mango variant under the Ciroc brand. 

Latest blogs

What is Heineken hiding up its sleeve in Australia? 17 Aug 16

Andy Morton

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying.

PepsiCo reveals 1893 Pepsi - video 21 Mar 16

Andy Morton

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.

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