Product launches: Latest news and analysis articles

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Latest Interviews

Interview - Seedlip founder, Ben Branson 28 Jun 2016

Andy Morton

Last month, UK producer Seedlip launched the second expression in its range of self-described "non-alcoholic spirits". Seedlip Garden follows the launch in November of the original Seedlip, which sold out three times in high-end London retailer Selfridges and has caught the attention of bartenders with its positioning as an adult-aimed, non-alcoholic base for cocktails. Seedlip founder Ben Branson says the spirit - a distillation of botanicals including herbs, fruit and bark - is a riposte to non-alcoholic drinks that depend too heavily on sugary fruit blends, and offers a solution to the problem of "what to drink when you're not drinking". just-drinks spoke to Branson ahead of the launch of Seedlip Garden about his early successes, interest from Bahraini royalty and why the industry needs to get on-board the non-alcoholic category.


Interview - William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.

Latest News

Peet's Coffee's RTD Cold Brew - NPD 26 Jul 16

Andy Morton

California coffee company Peet's Coffee has launched a ready-to-drink range based on its cold brew offering.


BrewDog's Live Dead Pony Club - NPD 26 Jul 16

Andy Morton

BrewDog has released a cask version of its Dead Pony Club beer that uses live yeast to ferment in the keg.


Gruppo Campari trials Negroni pre-mix 25 Jul 16

Olly Wehring

Gruppo Campari is trialling a pre-mix Negroni product in the US as it looks to ride the popularity of the Campari-based cocktail in the country's on-premise.


AG Barr's Irn Bru Xtra - NPD 25 Jul 16

Andy Morton

AG Barr is to launch its first permanent new Irn-Bru in 35 years, a sugar-free version that claims to taste more like the original than the current zero-calorie extensions.


Diageo's India wine unit launches new expression 22 Jul 16

Rojita Tiwari

The wine arm of India's United Spirits has launched its first new product since the unit came under Diageo control.


Halewood Wines & Spirits' Surprisingly Good wine 19 Jul 16

Lucy Britner

UK drinks company Halewood Wines & Spirits has launched a range of "fresh and simple" wines called Surprisingly Good. 

Latest blogs

PepsiCo reveals 1893 Pepsi - video 21 Mar 16

Andy Morton

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.


Coca-Cola courts controversy over milk ad 5 Dec 14

James Wilmore

Advertising can be a strange beast.

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