Product launches: Latest news and analysis articles

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Latest Insights

Are we about to see a no-alcohol Heineken?

Last week, Heineken held its quarterly 'What's Brewing' seminar, a chance for analysts to hear the latest strategy from the brewer....

Why so Long, Honey? Cognac Turns Sweet

At Vinexpo this week, we spied the launch of a honey Cognac......

NPD: Tools to Defuse Wine Choice Explosion

In this month's review of drinks NPD, Tom Vierhile considers how wine companies are helping consumers make their wine-purchasing decisions....

Analysis - Keurig Kold fails to impress

Last week, analysts got a sneak preview of the Keurig Kold. It was a long-awaited chance to test-drive the home-carbonation platform that Th...

Latest Interviews

Interview - William Grant & Sons 16 Mar 2015

Olly Wehring

This week, we speak to William Grant & Sons' global whisky specialist for innovation, and just-drinks subscriber, Kevin Abrook.

Interview - PepsiCo chief scientific officer, Pt 2 22 Jul 2014

Olly Wehring

Last week, we published the first part of our interview with Dr Mehmood Khan, chief scientific officer at PepsiCo and head of global research & development. Here, in the second and final part, Dr Khan gives us a tour of the inner workings of PepsiCo's R&D approach and defines success and failure for his department.

Latest News

NPD - Glenmorangie ‘A Midwinter Night's Dram' 5 Oct 15

Olly Wehring

Moet Hennessy has released a limited edition extension of its Glenmorangie single malt brand, exclusively in the UK.

NPD - Jack Daniel's Sinatra Century 2 Oct 15

Lucy Britner

Brown-Forman has launched Sinatra Century under its Jack Daniel's whiskey brand.

NPD - William Grant's Glenfiddich 14 Year Old 1 Oct 15

Lucy Britner

William Grant & Sons has released a 14-year-old expression of its Glenfiddich single malt Scotch whisky, exclusive to the US market. 

NPD - Clyde May’s Special Reserve 1 Oct 15

Andy Morton

Conecuh Ridge Distillery has launched a 55% abv version of its Clyde May's Alabama-style whiskey.

Saronno partners with Cavalli for Disaronno 1 Oct 15

Lucy Britner

Illva Saronno is to introduce limited edition bottles of its Disaronno liqueur, in partnership with fashion brand Roberto Cavalli.

NPD - Chivas 18 Ultimate Cask Collection 1 Oct 15

Lucy Britner

Pernod Ricard is to introduce a series of whiskies into the Travel Retail channel under the Chivas 18 Ultimate Cask Collection banner.

Latest blogs

Coca-Cola courts controversy over milk ad 5 Dec 14

James Wilmore

Advertising can be a strange beast.

Has beer gone to the dogs? Will it make you feel ruff? Has it got... OH, FORGET IT! 21 Nov 14

Olly Wehring

I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets.

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