Marketing: Latest news and analysis articles

Subscribe via RSSWhat is RSS?

Latest Insights

How soft drinks can win big with adult consumers

At the turn of the century, Britvic paid what many considered at the time to be an awful lot of money for Orchid Drinks. The company made dr...

Alcohol advertising ban in Europe? Who cares?

Do you ever get the feeling that something's not quite right? I got that feeling last month: It was at Lyon's Grand Stade, just before kick-...

Campari's Glen Grant timing offers crucial edge

At a dinner in London last night, Gruppo Campari officially unveiled the latest permanent additions to its Glen Grant Scotch whisky range. T...

Why is wine marketing so stale? - Comment

The other day, I had an interview with an Italian wine magazine where I shared some of my experiences as both a wine marketer and a winery o...

Latest Interviews

Interview, Kevin Klock, Talking Rain - Part I 14 Jun 2016

Andy Morton

Talking Rain has grown sales from US$10m to $659m in just five years thanks to the success of its Sparkling Ice flavoured water brand. In the first of a two-part interview, just-drinks sits down with CEO Kevin Klock to discuss taking on Coca-Cola and PepsiCo, global cola fatigue and the glories of first-mover advantage.

Renegade Spirits' Mark Reynier - Interview 23 Feb 2016

Andy Morton

It is late afternoon on what has been a long day. But, Mark Reynier, formerly the head of Bruichladdich and now founder of Renegade Spirits, still has the energy to vent his grievances over the Irish whiskey industry he has inhabited for just over a year.

Latest News

Diageo up Smirnoff's Pride tie-in with new bottle 24 Jun 16

Andy Morton

Diageo has unveiled a new Smirnoff bottle to celebrate this year's Pride in London event.

Westons rolls out Stowford Press ad 23 Jun 16

Andy Morton

UK cider producer Westons has launched a GBP1.5m (US$2.2m) TV ad for its Stowford Press brand.

Britvic's Robinson rolls out Wimbledon sponsorship 22 Jun 16

Andy Morton

Britvic has unveiled its Wimbledon UK marketing campaign for the tournament's long-standing sponsor brand, Robinsons squash.

Coca-Cola launches LeBron James Sprite campaign 22 Jun 16

Lucy Britner

The Coca-Cola Co has launched a limited edition Sprite can and social media campaign to celebrate Cleveland's NBA victory.

SPI's Stolichnaya ad pokes fun at whiskey, beer 21 Jun 16

Andy Morton

Stolichnaya owner SPI Group has taken a swipe at brown spirits and craft beer in the latest advert for the vodka's flavour extensions in the US.

Provence rosé must learn from Champagne - Mirabeau 20 Jun 16

Andy Morton

Provence rosé producer Mirabeau Wines has said the wine style should be sold in the same way as Champagne, with producers targeting branding and consistency instead of terroir.

Latest blogs

Footy or beer? No, you can't have both 7 Jun 16

Olly Wehring

The Euro 2016 football tournament is almost upon us.

How to test Heineken's sense of humour 18 May 16

Olly Wehring

Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth.

just-drinks homepage

Forgot your password?

Get full access to all content, just $1 for 30 days

Site Editor Olly Wehring
Access for $1 for 30 days

A Message From The Editor [x]

just-drinks gives you the widest beverage market coverage.

But only paid just-drinks members have full, unlimited access to all our exclusive content - including 16 years of archives.

I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.

It’s our best ever membership offer – just for you.

Editor's signature

Olly Wehring, editor of just-drinks

Get 30 days for $1
Risk-free, money-back guarantee