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Why consumers don't care about vodka's provenance

This month, Richard Woodard considers the marketing opportunity - or lack thereof - of provenance when it comes to marketing in the vodka se...

Will our children see Coke in a different light?

The Coca-Cola Co has come in for a bit of a beat-down on last week's news that it is funding research backing exercise over calorie-cutting...

How to market UK gin to the rest of the world

Earlier this week, the UK government set out some grand plans for gin. Environment Secretary Elizabeth Truss said her ambition is to see the...

Coca-Cola energy range safe with us, says Monster

Monster Beverage Corp's CEO has promised he won't neglect Coca-Cola Co freshly-bequeathed energy drinks range despite warning that sales hav...

Latest Interviews

Why did Mast-Jägermeister buy Sidney Frank? 10 Aug 2015

Andy Morton

Last week, Mast-Jägermeister, the German owner of the Jägermeister herbal liqueur, took control of its US distributor Sidney Frank Importing Co. Part of Mast-Jägermeister's new strategy to control distribution in its core markets, the acquisition was otherwise noteworthy because of the important role Sidney Frank has played in Jägermeister's global rise.With Jägermeister sales in the US under pressure, Mast-Jägermeister is looking to move away from its famous brand's reputation as a party shot and embrace the new craft spirits culture. But, as Mast-Jägermeister executive board member Michael Volke told just-drinks from New York last week, not completely away.


Martell's CEO & chairman, Philippe Guettat 6 May 2015

Andy Morton

Pernod Ricard's Cognac unit, Maison Martell, is about to celebrate its 300th anniversary. just-drinks caught up with Philippe Guettat, Martell's CEO & chairman, to discuss how the party preparations are going, why China demand is at a crossroads and what lies ahead for the unit in Africa.

Latest News

Corby's FY suffers from US focus 28 Aug 15

Andy Morton

Pernod Ricard's Canadian affiliate Corby Spirit & Wine has blamed an inventory build-up ahead of a push into the US for a drop in sales and profits.


Molson Coors gives Coors Light marketing push 28 Aug 15

Lucy Britner

Molson Coors has announced a GBP2.8m (US$4.3m) marketing campaign for its Coors Light brand in the UK


Brown-Forman overhauls Southern Comfort RTD packs 27 Aug 15

Andy Morton

Brown-Forman has redesigned the boxes for its Southern Comfort RTDs in Australia and New Zealand as the ready-to-drink category in the country continues to suffer big declines.


C&C Group rolls out Oliver & Greg's redesign 26 Aug 15

Andy Morton

C&C Group's on-trade wine range Oliver & Greg's has overhauled its packaging, including a new slimline bottle.


Pernod Ricard releases social medial guide 25 Aug 15

Lucy Britner

Pernod Ricard's UK arm has released a social media guide for its off-trade customers.


Grupo Modelo launches digital delivery in Mexico 24 Aug 15

Lucy Britner

Grupo Modelo is to roll out its home delivery service in northern Mexico, following a successful trial.

Latest blogs

P Diddy vs 50 Cent in vodka wars 18 Aug 15

Lucy Britner

No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc.


Beer and breakfast DO go together 13 Aug 15

Andy Morton

Is this the true breakfast of champions?

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