Marketing: Latest news and analysis articles

Subscribe via RSSWhat is RSS?

Latest Insights

The hangover could be a soft drinks opportunity

We (nearly) all suffer from them, and yet we all counter them with different measures. Could the soft drinks industry be missing an opportun...

Why has Heineken made a Formula 1 U-turn?

Corporate sustainability strategies are about balancing commercial priorities with environmental and social concerns. Ben Cooper asks whethe...

How soft drinks can win big with adult consumers

At the turn of the century, Britvic paid what many considered at the time to be an awful lot of money for Orchid Drinks. The company made dr...

Alcohol advertising ban in Europe? Who cares?

Do you ever get the feeling that something's not quite right? I got that feeling last month: It was at Lyon's Grand Stade, just before kick-...

Latest Interviews

Interview, Kevin Klock, Talking Rain - Part I 14 Jun 2016

Andy Morton

Talking Rain has grown sales from US$10m to $659m in just five years thanks to the success of its Sparkling Ice flavoured water brand. In the first of a two-part interview, just-drinks sits down with CEO Kevin Klock to discuss taking on Coca-Cola and PepsiCo, global cola fatigue and the glories of first-mover advantage.


Renegade Spirits' Mark Reynier - Interview 23 Feb 2016

Andy Morton

It is late afternoon on what has been a long day. But, Mark Reynier, formerly the head of Bruichladdich and now founder of Renegade Spirits, still has the energy to vent his grievances over the Irish whiskey industry he has inhabited for just over a year.

Latest News

SHS overhauls WKD, plans lower-calorie variants 22 Aug 16

Lucy Britner

SHS drinks has redesigned its WKD brand in the UK as it looks to connect with 18- to 24-year-old consumers.


Diageo rolls out Guinness football ad in Africa 19 Aug 16

Lucy Britner

Diageo has announced the launch of the latest Guinness campaign, as part of its official broadcast sponsorship of the English Premier League on SuperSport and Canal+ TV channels in Africa.  


Distell gives Amarula virtual reality push 17 Aug 16

Olly Wehring

Distell has produced a virtual reality video for its Amarula liqueur brand that highlights its African provenance.


Halewood readies cycling tie-up for Eisberg 17 Aug 16

Olly Wehring

Halewood Wines & Spirits has secured a three-year partnership for its Eisberg alcohol-free wine brand with the Tour of Britain cycle race.


PepsiCo sets emojis loose on Twitter 15 Aug 16

Andy Morton

PepsiCo's recently-launched emojis are set to further infiltrate social media as the soft drinks maker becomes the launch partner for a new Twitter ad product.


New Amsterdam Vodka partners Crystal Palace FC 15 Aug 16

Lucy Britner

E&J Gallo has signed a sponsorship deal with Crystal Palace, which sees its New Amsterdam Vodka become an official partner of the football club.

Latest blogs

Under the influencers - regulators crack down on sponsored social media 8 Aug 16

Lucy Britner

Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes.


I'll drink what I want, Stoli, but make it easy, yeah? 11 Jul 16

Olly Wehring

Last month, SPI Group unveiled its latest advert for Stolichnaya in the US. Its an amusing little number that caries the instruction: Drink what you want. The “I am man” ad looks to distance Millennial men from notions of manliness and encourages them to plough their own furrow.

just-drinks homepage



Forgot your password?

Get full access to all content, just $1 for 30 days

Site Editor Olly Wehring
Access for $1 for 30 days

A Message From The Editor [x]

just-drinks gives you the widest beverage market coverage.

But only paid just-drinks members have full, unlimited access to all our exclusive content - including 16 years of archives.

I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.

It’s our best ever membership offer – just for you.

Editor's signature

Olly Wehring, editor of just-drinks

Get 30 days for $1
Risk-free, money-back guarantee