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Comment - Heineken's move for Pivovarna Lasko

Nine months after Pivovarna Lasko hung out the 'for sale' sign, Heineken has emerged as the Slovenian firm's favoured suitor – or should tha...

Diageo's Labels Give Industry Something to Digest

For a company sometimes viewed as large and ponderous, Diageo last week did a good job of outmanoeuvring its rivals....

Will Coca-Cola's Image Shake-Up Set it Free?

I have to take my hat off to the Western European divisions of The Coca-Cola Co. By bringing together the marketing and packaging for the gr...

Beckham, Diageo and the Allure of the VIP Pop-Up

On Sunday night, ex-footballer and modern-day whisky impresario David Beckham held a party in central London....

Latest Interviews

Interview - Angel's Share Brands 2 Apr 2015

Andy Morton

Bacardi has entered the Bourbon market, following its purchase of Angel's Share Brands and its Louisville Distilling Co subsidiary this week. just-drinks spoke to the company's co-founder and chief innovation officer, Wes Henderson, about future plans, Bourbon consolidation and why some companies may be going too far in flavour innovation.


just the Answer: Australian Vintage's CEO 17 Jul 2014

James Wilmore

Neil McGuigan, Australian Vintage's CEO, is not a man short of words. The affable, 55 year-old Aussie, who has been in charge for four years and is part of the family that started the company, is happy to tell it like it is on most subjects. Here, just-drinks' deputy editor, James Wilmore, talks to McGuigan about the state of the global wine market, the company's plans to get back into the US and the on-going tribulations at rival Treasury Wine Estates

Latest News

Remy boosts WeChat profile with Cognac push 17 Apr 15

Andy Morton

Remy Cointreau's Cognac brand Remy Martin has increased its WeChat followers by five-fold in two days after an advertising campaign on the Chinese social media platform.


Bacardi hands global advertising to single agency 15 Apr 15

Andy Morton

Bacardi is to outsource advertising for its core brands to one agency as it continues to streamline its business.


Pernod Ricard signs up Diane Kruger for Martell 15 Apr 15

Richard Woodard

Pernod Ricard has secured the services of film actor Diane Kruger as Martell Cognac’s ambassador for the brand’s 300th anniversary celebrations this year.


PepsiCo brings back Mountain Dew Baja Blast 14 Apr 15

Andy Morton

PepsiCo is to relaunch its Mountain Dew Baja Blast in the grocery channel.


Campari revamps Appleton Estate stable 14 Apr 15

Olly Wehring

Gruppo Campari has released details of a brand name and packaging update for its Appleton Estate Jamaican rum portfolio.


Coca-Cola swaps NBA for soccer with US deal 14 Apr 15

Andy Morton

The Coca-Cola Co has signed a sponsorship deal with US soccer on the same day it was replaced as the NBA's beverage partner by PepsiCo.

Latest blogs

Net-buster kicks-off Budweiser 'Dream Goal' campaign - video 27 Mar 15

James Wilmore

A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal.


Are New York's craft beer fans any the (Bud)weiser? 25 Mar 15

Olly Wehring

No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New York.

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