Marketing: Latest news and analysis articles
Nine months after Pivovarna Lasko hung out the 'for sale' sign, Heineken has emerged as the Slovenian firm's favoured suitor – or should tha...
For a company sometimes viewed as large and ponderous, Diageo last week did a good job of outmanoeuvring its rivals....
I have to take my hat off to the Western European divisions of The Coca-Cola Co. By bringing together the marketing and packaging for the gr...
On Sunday night, ex-footballer and modern-day whisky impresario David Beckham held a party in central London....
Bacardi has entered the Bourbon market, following its purchase of Angel's Share Brands and its Louisville Distilling Co subsidiary this week. just-drinks spoke to the company's co-founder and chief innovation officer, Wes Henderson, about future plans, Bourbon consolidation and why some companies may be going too far in flavour innovation.
Neil McGuigan, Australian Vintage's CEO, is not a man short of words. The affable, 55 year-old Aussie, who has been in charge for four years and is part of the family that started the company, is happy to tell it like it is on most subjects. Here, just-drinks' deputy editor, James Wilmore, talks to McGuigan about the state of the global wine market, the company's plans to get back into the US and the on-going tribulations at rival Treasury Wine Estates
Remy Cointreau's Cognac brand Remy Martin has increased its WeChat followers by five-fold in two days after an advertising campaign on the Chinese social media platform.
Bacardi is to outsource advertising for its core brands to one agency as it continues to streamline its business.
Pernod Ricard has secured the services of film actor Diane Kruger as Martell Cognac’s ambassador for the brand’s 300th anniversary celebrations this year.
PepsiCo is to relaunch its Mountain Dew Baja Blast in the grocery channel.
Gruppo Campari has released details of a brand name and packaging update for its Appleton Estate Jamaican rum portfolio.
The Coca-Cola Co has signed a sponsorship deal with US soccer on the same day it was replaced as the NBA's beverage partner by PepsiCo.
A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal.
No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New York.
- Is Diageo on the Brink of a Brain Drain?
- SABMiller edges Diageo as beer trumps spirits
- Comment - Heineken's move for Pivovarna Lasko
- Will Keurig Kold come to Coca-Cola Co's Rescue?
- Focus - SABMiller's FY Sales Performance by Region
- Rémy Cointreau eyes recovery after Q4 bounceback
- Carlsberg exec joins Diageo as Africa chief steps
- Diageo YTD sales come in flat
- Belvedere unveils executive team
- Diageo targets Millennials with DeLeon ads