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Latest Insights

The hangover could be a soft drinks opportunity

We (nearly) all suffer from them, and yet we all counter them with different measures. Could the soft drinks industry be missing an opportun...

Why has Heineken made a Formula 1 U-turn?

Corporate sustainability strategies are about balancing commercial priorities with environmental and social concerns. Ben Cooper asks whethe...

How soft drinks can win big with adult consumers

At the turn of the century, Britvic paid what many considered at the time to be an awful lot of money for Orchid Drinks. The company made dr...

Alcohol advertising ban in Europe? Who cares?

Do you ever get the feeling that something's not quite right? I got that feeling last month: It was at Lyon's Grand Stade, just before kick-...

Latest Interviews

Interview, Kevin Klock, Talking Rain - Part I 14 Jun 2016

Andy Morton

Talking Rain has grown sales from US$10m to $659m in just five years thanks to the success of its Sparkling Ice flavoured water brand. In the first of a two-part interview, just-drinks sits down with CEO Kevin Klock to discuss taking on Coca-Cola and PepsiCo, global cola fatigue and the glories of first-mover advantage.


Renegade Spirits' Mark Reynier - Interview 23 Feb 2016

Andy Morton

It is late afternoon on what has been a long day. But, Mark Reynier, formerly the head of Bruichladdich and now founder of Renegade Spirits, still has the energy to vent his grievances over the Irish whiskey industry he has inhabited for just over a year.

Latest News

Beam Suntory turns Asda Japanese with Midori push 25 Jul 16

Andy Morton

Beam Suntory is to place a Japanese-style telephone booth outside Asda supermarkets as it extends an experiential marketing campaign for Midori melon liqueur to the UK.


New Hendrick's Gin would have to be "unusual" 20 Jul 16

Andy Morton

William Grant & Sons has refused to rule out a first extension for its Hendrick's Gin brand.


New Zealand opens UK off-premise Pinot Noir comp 18 Jul 16

Olly Wehring

The trade association for New Zealand’s wine industry has launched a competition for independent off-trade outlets in the UK to promote Pinot Noir wines from the country.


Heineken UK unveils Olympic Strongbow campaign 15 Jul 16

Lucy Britner

Heineken's UK unit has launched a "multi-million pound" campaign as part of its exclusive sponsorship of Team GB in the 2016 Olympic Games. 


Coca-Cola lights flame on Rio Olympics campaign 13 Jul 16

Andy Morton

The Coca-Cola Co has unveiled its Rio Olympics global ad campaign, which is set to star some of the world's top athletes.


Bacardi ups music ante with UK live venues tie-up 13 Jul 16

Olly Wehring

Bacardi has secured ‘official spirits partner’ status for its namesake rum brand with four UK entertainment venues.

Latest blogs

I'll drink what I want, Stoli, but make it easy, yeah? 11 Jul 16

Olly Wehring

Last month, SPI Group unveiled its latest advert for Stolichnaya in the US. Its an amusing little number that caries the instruction: Drink what you want. The “I am man” ad looks to distance Millennial men from notions of manliness and encourages them to plough their own furrow.


Footy or beer? No, you can't have both 7 Jun 16

Olly Wehring

The Euro 2016 football tournament is almost upon us.

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