Marketing: Latest news and analysis articles

Subscribe via RSSWhat is RSS?

Latest Insights

CSD sales set to shine - Coca-Cola Co CEO

The CEO of Coca-Cola Co has said the next decade will provide a “tremendous” growth opportunity for sparkling beverages, as global consumers...

Comment - The Next Big Coke Campaign Has Arrived

Even in this so-called age of austerity, the world does not want for Coke campaigns....

just The Preview - Carlsberg's Q4 & FY

Carlsberg will release it fourth-quarter and full-year results on Wednesday. Here, just-drinks takes a look at the Danish brewer's news in t...

CCE targets smart phones in new digital push

Coca-Cola Enterprises (CCE) is to hand out millions of “mobile coupons” this year as part of a ramp up in digital marketing....

Latest Interviews

just the Answer: Australian Vintage's CEO 17 Jul 2014

James Wilmore

Neil McGuigan, Australian Vintage's CEO, is not a man short of words. The affable, 55 year-old Aussie, who has been in charge for four years and is part of the family that started the company, is happy to tell it like it is on most subjects. Here, just-drinks' deputy editor, James Wilmore, talks to McGuigan about the state of the global wine market, the company's plans to get back into the US and the on-going tribulations at rival Treasury Wine Estates


just the Answer: Pernod Ricard's Nick Blacknell 14 Jul 2014

Andy Morton

Earlier this year, the Worshipful Company of Distillers held a lively debate in London on the future of rum. Afterwards, just-drinks spoke to Nick Blacknell, Havana Club's international marketing director for Pernod Ricard, to discuss digital, diversity and the debate's motion “The future for rum lies with connoisseurs not clubbers”.

Latest News

Diageo "smart bottle" targets consumers at home 25 Feb 15

Andy Morton

Diageo has unveiled a new “smart bottle” that can send consumers targeted marketing even after purchase.


Diageo adds Dubai to Johnnie Walker skyline series 23 Feb 15

Andy Morton

Diageo is to launch a second range of skyline-inspired Johnnie Walker Blue Label bottles, starting with Dubai.


A-B InBev rekindles Bud Light 'Whatever, USA' push 20 Feb 15

Andy Morton

Anheuser-Busch is to repeat its 'Whatever, USA' campaign in which it turned a mountain town into a three-day Bud Light advert.


Concha y Toro extends Cono Sur Tour de France deal 18 Feb 15

James Wilmore

Concha y Toro has secured a deal to make its Cono Sur brand the “official” wine of cycling's Tour de France until 2017.


Warsteiner readies pack revamp in US 18 Feb 15

Olly Wehring

Warsteiner is set to update the packaging for its namesake lager brand in the US.


Carlsberg launches new TV ad - video 16 Feb 15

Andy Morton

Carlsberg has unveiled a new GBP12m (US$18.4m) TV ad in the UK, part of its long-running “If Carlsberg did...” campaign for its namesake lager brand.

Latest blogs

Djokovic learns Chinese as Jacob's Creek tries to love-all 2 Feb 15

Andy Morton

Tennis player Novak Djokovic was on top of the world yesterday after defeating Andy Murray in four sets to take the Australian Open title.


Diageo distilleries welcome you to their virtual world 23 Jan 15

Andy Morton

Diageo has jumped onboard Google's latest interactive maps and is opening up the virtual doors to four of its distilleries.

just-drinks homepage



Forgot your password?

Get the just-drinks newsletter

Join over 31,000 beverage professionals who get just-drinks' FREE newsletters [x]

Get daily beverage news as it happens, and our weekly best-of roundup.

First name:
Last name:
Email address:

Get the newsletter

Daily News Alert: see example
Weekly Summary: see example
Beverage Research Updates: see example