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What the marketing department has been up to

US: MillerCoors launches new Miller High Life campaign - video

16 April 2014

MillerCoors has revealed details of a new US multi-media campaign for its Miller High Life lager brand.

UK: Diageo extends Guinness Aviva Premiership rugby deal

16 April 2014

Diageo has secured another season of sponsorship tying its Guinness brand to England's Aviva Premiership rugby league.

UK: Traditional Scottish Ales rebrands as Black Wolf Brewery

14 April 2014

Scottish craft brewer Traditional Scottish Ales has relaunched as Black Wolf Brewery as it looks to boost exports.

UK: Accolade Wines links with Mandela movie for Kumala push

14 April 2014

Accolade Wines' has launched a UK marketing campaign for its South African brand Kumala tied to the DVD release of Nelson Mandela movie “Long Walk to Freedom”.

just On Call - Constellation Brands fast-tracks Mexican brewery as beer unit booms

10 April 2014

The head of Constellation Brands has said the company is paying a “premium” to speed up a capacity upgrade on its Mexican brewery.

UK: Diageo defends Beckham Scotch whisky tie-up

9 April 2014

Diageo has defended David Beckham's role in launching a new Scotch whisky, after an alcohol charity branded his involvement “disappointing” and called for him to “re-think” the tie-up.

GLOBAL: Diageo unveils global Smirnoff push - video

9 April 2014

Diageo has released details of a new global multi-media marketing campaign for its Smirnoff vodka brand.

SINGAPORE: Carlsberg takes majority share in distributor MayBev

9 April 2014

Carlsberg has bought a 51% stake in MayBev, the exclusive distributor for Ashai in Singapore.

UK: Portman Group condemns Red Army gun bottle

9 April 2014

UK retailers are being urged not to stock the Red Army vodka brand, which is sold in a gift pack shaped liked a gun, after it fell foul of the industry's own marketing guidelines.

just the Answer: Treasury Wine Estates' CMO, Simon Marton

8 April 2014

Treasury Wine Estates (TWE) last week welcomed its new CEO Michael Clarke. He has already made headlines with his maiden speech to investors today. Prior to Clarke's arrival just-drinks sat down with company CMO Simon Marton at Prowein last month to talk about his appointment and other issues, including a stock write-down in the US and why the days of print advertising may be numbered.

GLOBAL: Bacardi gives Dewar's image refresh

7 April 2014

Bacardi has unveiled a new look for its Dewar’s blended Scotch whisky.

Editor's Viewpoint - FIFA World Cup: Official Tie-Ups Price Out Celebrity Endorsements

4 April 2014

We're just over two months away from the start of the biggest sporting event on earth: The FIFA World Cup kicks off on 12 June, when host country Brazil take on Croatia in the first match of the month-long tournament.

TRAVEL RETAIL: Bacardi expands Bombay Sapphire gift box launch

4 April 2014

Bacardi has launched a limited-edition Bombay Sapphire gift box into Travel Retail at London's Heathrow airport.

GLOBAL: Pernod Ricard unveils online Ballantine's push - video

4 April 2014

Pernod Ricard claims to have captured the “art of drumming” in a new online film for its Ballantine’s Scotch whisky brand.

UK: Diageo bolsters Guinness tie-up with Grand National

3 April 2014

Diageo has upped its links with horse racing's annual Grand National Festival by becoming an "official" sponsor.

US: Brown-Forman unveils Southern Comfort website

3 April 2014

Brown-Forman has launched a new website for its Southern Comfort brand that gives consumers the chance to win a mug with their face on it.

UK: Carlsberg unveils UK football push

3 April 2014

Carlsberg has launched a football marketing campaign in the UK as part of its sponsorship of England's Barclays Premier League.

US: Hedges Family Estate signs V2 Wine distribution deal

3 April 2014

Washington state's Hedges Family Estate has handed its US distribution to V2 Wine Group with immediate effect.

US: PepsiCo extends Major League Baseball sponsorship

2 April 2014

PepsiCo has signed a “multi-year” extension to its long-running Major League Baseball (MLB) partnership.

US: 14 Hands returns as Kentucky Derby sponsor

2 April 2014

Washington state winery 14 Hands has been confirmed as a sponsor of the Kentucky Derby for a second year.

UK: AG Barr gives Irn-Bru TV push ahead of Commonwealth Games - video

2 April 2014

AG Barr is set to re-run three television adverts in the north of England to push its Irn-Bru CSD in the region.

GLOBAL: Pepsi releases soccer TV ad - video

2 April 2014

PepsiCo has launched its latest global television advert, featuring a raft of well-known soccer players, to promote its Pepsi cola brand.

GLOBAL: The Coca-Cola Co unveils World Cup TV ad - video

2 April 2014

The Coca-Cola Co's marketing campaign for this year's World Cup will see the stars of its latest global TV spot feature as flag bearers at one of the event's opening matches.

UK: ASA finds Beverage Brands breached rules over WKD Facebook page

2 April 2014

Beverage Brands has fallen foul of the UK's advertising authorities over its WKD brand for implying that alcohol could boost confidence.

Comment - Spirits - Brand Loyalty? Let's Be Friends

27 March 2014

The aim of all brand owners is to secure consumer loyalty above all competitors. But, as Richard Woodard suggests, this might be an unattainable - and hence unrealistic - aim.

PROWEIN: Volumes surge raises optimism for Brazil wine push

26 March 2014

A World Cup marketing campaign for Brazil's wines has seen some of the country's wineries ship the same volumes in the first three months of the year as in the whole of 2013.

The just-drinks Interview - Sierra Nevada Brewing Co founder Ken Grossman - Part II

25 March 2014

Last week, we ran the first part of an interview with Sierra Nevada Brewing Co founder Ken Grossman. Here, in part two, the Californian craft brewing icon discusses big brewers' attempts to capitalise on the segment's success and how craft consumers are reacting to cans.

UK: AG Barr chief shrugs off Suntory competition threat

25 March 2014

AG Barr's CEO has shrugged off the idea of competing with Suntory in the UK soft drinks market, arguing that it makes no difference who owns the Ribena and Lucozade brands.

US: FTC backs industry self-regulation on alcohol advertising - study

21 March 2014

The US' Federal Trade Commission (FTC) says it still supports a system of self-regulation over alcohol marketing in the country, but has made a series of recommendations to improve the system.

UK: Accolade Wines teams with English cricket for Hardys tie-up

21 March 2014

Accolade Wines has secured a sponsorship deal for its Hardys Australian wine brand with the English Cricket Board (ECB).







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