Marketing: Latest news and analysis articles
Pernod Ricard has become the latest company to clash with the Portman Group, the UK's drinks industry watchdog....
Boston Beer Co has resisted raising its full-year profits outlook as the threat of major players launching new ciders and investing in other...
It's with a weary sigh that I say: Here we go again. When The Portman Group issued a decision about a product made by BrewDog, we knew what...
The head of Constellation Brands has said the company is paying a “premium” to speed up a capacity upgrade on its Mexican brewery....
Neil McGuigan, Australian Vintage's CEO, is not a man short of words. The affable, 55 year-old Aussie, who has been in charge for four years and is part of the family that started the company, is happy to tell it like it is on most subjects. Here, just-drinks' deputy editor, James Wilmore, talks to McGuigan about the state of the global wine market, the company's plans to get back into the US and the on-going tribulations at rival Treasury Wine Estates
Earlier this year, the Worshipful Company of Distillers held a lively debate in London on the future of rum. Afterwards, just-drinks spoke to Nick Blacknell, Havana Club's international marketing director for Pernod Ricard, to discuss digital, diversity and the debate's motion “The future for rum lies with connoisseurs not clubbers”.
Concha y Toro has secured a partnership for its Trivento Argentinean wine brand with the organisers of the Aviva Premiership rugby tournament in the UK.
Diageo has been warned not to imply alcohol can “overcome boredom” in its future advertising in the wake of a ban on a Facebook ad for its Captain Morgan rum brand.
Heineken has launched a US TV ad to back its reformulated Heineken Light brand.
C&C Group has left UK drinks industry watchdog the Portman Group after three-and-a-half years as a paying member.
Heineken has welcomed Russia's decision to roll back a ban on beer ads around sports events, saying it will use the opportunity to promote responsible drinking.
Diageo has launched a new US TV ad for its stout brand Guinness.
Peter Hardee claims he drinks Henry Westons Vintage Cider because it's just like himself - “nice and mature”.
It has been about two years since Heineken sponsored the 23rd James Bond movie, Skyfall. Remember when the brewer scored a huge marketing coup by arranging a scene in which the British super spy takes a break from saving the world with a cold glass of Heineken lager?
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