Marketing: Latest news and analysis articles
At the official ground-breaking ceremony for Brown-Forman's Slane Castle Irish whiskey distillery this week, the talk among a few of the gue...
Another day, another new advertising campaign. Naturally it’s the biggest/best/furthest-reaching/boldest/most innovative (delete as appropri...
There was a time when bars served beer in any old pint glass, fathers had their one brand of whisk(e)y and consumer feedback was received by...
This month, Richard Woodard considers the marketing opportunity - or lack thereof - of provenance when it comes to marketing in the vodka se...
The Rugby World Cup is just over one week old and the event is dominating the television, radio and newspapers here in the UK. As one of the event's headline sponsors, Heineken hopes that this level of interest will continue, right through to the final on 31 October. Earlier today, just-drinks spoke to Heineken's global activation director, Hans Erik Tuijt, about the brewer's activities in and around the tournament, the balance of power between television and digital marketing and whether the host nation's continued presence in the event actually matters.
Last week, Mast-Jägermeister, the German owner of the Jägermeister herbal liqueur, took control of its US distributor Sidney Frank Importing Co. Part of Mast-Jägermeister's new strategy to control distribution in its core markets, the acquisition was otherwise noteworthy because of the important role Sidney Frank has played in Jägermeister's global rise.With Jägermeister sales in the US under pressure, Mast-Jägermeister is looking to move away from its famous brand's reputation as a party shot and embrace the new craft spirits culture. But, as Mast-Jägermeister executive board member Michael Volke told just-drinks from New York last week, not completely away.
Baron Philippe de Rothschild has extended its relationship with the PGA of America golfing body, to make its Mouton Cadet brand the 'Official Wine' of next year's Ryder Cup.
Beam Suntory has opened its Jim Beam Urban Stillhouse tourist site in Louisville, Kentucky.
Bacardi has aligned its Corzo Tequila brand with fashion in New York.
Illva Saronno is to introduce limited edition bottles of its Disaronno liqueur, in partnership with fashion brand Roberto Cavalli.
Heineken and the Netherlands Olympic Committee (NOC) announced yesterday that the Holland Heineken House for next year's Olympics will be located in Ipanema, Rio de Janeiro.
The head of Moet Hennessy has said that the group is looking to make its Chandon sparkling wine brand its “third pillar” through a sponsorship deal with the MacLaren-Honda Formula One team.
Sometimes, it's the simple things in life that are the most satisfying. Like a good book and a decent glass of wine...
There are six classic regions for Scotch whisky- Highland, Lowland, Islay, Speyside, West Highlands and Islands. We might need to add outer space to that list.
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- What's behind Brown-Forman's Irish whiskey plans?
- Is Brown-Forman doing a Jack Daniel's in Ireland?
- How good a sustainability fit are ABI and SAB?
- The new Johnnie Walker ad and today's consumers
- Diageo, Treasury Wine Estates quiet on wine sale
- Chandon to become "third pillar brand" for MH
- Brown-Forman silent on Southern Comfort report
- Stoli appoints international marketing director
- Scotch whisky sees sales turn corner - SWA head
- The IWSR Duty Free/Travel Retail Report 2015
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research