Latest marketing news and analysis articles 
What the marketing department has been up to
LIWF 2013 - UK: QR codes can halt counterfeiting - expert
21 May 2013
Unique QR codes on alcohol packaging are the only way to eradicate fakes, a counterfeit expert has said.
LIWF 2013 - UK: New guild puts gin on the agenda
21 May 2013
The head of a new UK trade body for gin has said that the spirit requires its own representation, because it is “more complex” than vodka.
GLOBAL: Carlsberg links with DJ over interactive campaign
21 May 2013
Carlsberg has teamed up with Swedish DJ and record producer, Axwell, to launch an interactive multi-media campaign across 18 of its markets.
UK: Fuller's gives London Pride GBP3m push
21 May 2013
Fuller, Smith & Turner is launching a GBP3m (US$4.55m) ad campaign behind its London Pride ale.
US: Campari launches Skyy Infusions Moscato Grape push
21 May 2013
Campari has unveiled the TV campaign behind its latest flavoured vodka, Skyy Infusions Moscato Grape.
In the Spotlight - Coca-Cola's "secret recipe" on eBay
17 May 2013
Sales of sparkling cola are under pressure, but one man still believes its stock is high. Cliff Kluge, a pilot from Georgia, told ABC News this week he may have found the original recipe for Coca-Cola - and is selling it on eBay for as much as US$15m.
UK: AG Barr readies summer push, NPD for Rubicon in UK
16 May 2013
AG Barr has lined up a summer assault in the UK for its Rubicon soft drinks brand, including an advertising campaign and the release of a new flavour variant.
Analysis - Dr Pepper Snapple Group campaign can't hide Ten cracks
15 May 2013
Dr Pepper Snapple Group's (DPSG) upcoming multi-million dollar push behind its Ten portfolio is unlikely to address concerns over cannibalisation and lack of consumer appeal, an analyst has warned.
UK: Erdinger to target endurance sports with Alkoholfrei
15 May 2013
Erdinger Weissbrau is repositioning its Alkoholfrei beer variant as a sports recovery drink in the UK, aimed specifically at triathlon participants in the country.
In the Spotlight - The Coca-Cola Co's Global Anti-Obesity Pledge
10 May 2013
It made for some good headlines: 'Coke to ditch ads aimed at kids'; 'Soft drinks giant promises calorie counts on all products'.
US: Castle Brands brings New Coke marketer on board
10 May 2013
Castle Brands has appointed the marketer behind The Coca-Cola Co's disastrous New Coke to its board of directors.
just On Call - Energy drinks feel heat from media glare - Monster CEO
9 May 2013
The head of Monster Beverage Corp has admitted the media glare has “taken its toll” on energy drinks.
US: Constellation Brands unveils Svedka Vodka ad push
9 May 2013
Constellation Brands' Svedka Vodka range is set for a major advertising push through a new US-wide campaign.
GLOBAL: The Coca-Cola Co halts ads aimed at under-12s
8 May 2013
The Coca-Cola Co has promised not to advertise to under 12s as part of a global pledge to fight obesity.
GLOBAL: Rexam unveils cold-activated can ends
8 May 2013
Rexam has launched a range of can ends that change colour to indicate when a beverage is at the right temperature to drink.
US: MillerCoors updates Miller Lite bottle
7 May 2013
MillerCoors is to launch a new Miller Lite bottle in the US on-trade, giving the long-neck design a modern overhaul.
US: PepsiCo pulls Mountain Dew ad after racism complaints
2 May 2013
PepsiCo has apologised for an online Mountain Dew ad that has been criticised for being racist and portraying violence against women.
US: Constellations Brands tweaks Svedka Vodka flavour
30 April 2013
Constellation Brands has overhauled its flavoured Svedka Vodka range in the US, including a change to its formula.
MEXICO/US: Heineken launches Hispanic Tecate push in Mexico, US
24 April 2013
Heineken has readied a Spanish advertising campaign for its Tecate beer brand in the US and Mexico.
IRELAND/UK: C&C Group readies 2013 campaign for Magners in UK
24 April 2013
C&C Group has lined up a marketing push for its flagship Magners cider brand in the UK.
UK: Pussy Drinks ad banned
24 April 2013
An ad campaign for energy drink Pussy has been banned by UK regulators over complaints it is sexist and derogatory to women.
CANADA: Coca-Cola Co extends anti-obesity campaign
24 April 2013
The Coca-Cola Co has expanded its TV anti-obesity drive into Canada four months after it kicked-off the campaign in the US.
UK: Multiple Marketing unveils GBP1m Sunmagic investment
23 April 2013
Multiple Marketing has launched a GBP1m (US$1.52m) marketing push behind its Sunmagic fruit juice brand, including a new range of flavours released this year.
GLOBAL: Group Danone unveils Evian baby app, online ad
22 April 2013
Group Danone is supporting its latest Evian ad with a “babifier” app that promises to turn consumers into their "inner babies".
UK: C&C Group celebrates Tennent's landmark with new can
19 April 2013
C&C Group has unveiled a limited-edition can for its Tennent's Lager brand in the UK, to celebrate 20 years of its T in the Park music festival in the country.
US: The Coca-Cola Co unveils Taylor Swift campaign
16 April 2013
The Coca-Cola Co's latest celebrity signing Taylor Swift has released her first commercial for the company.
US: Brown-Forman turns spotlight on Gentleman Jack after 25 years
16 April 2013
Brown-Forman has unveiled the first TV campaign for its Gentleman Jack Rare Tennessee Whiskey since the brand was launched in 1988.
EUROPE: Warsteiner Group tees up for Germany golf presence
16 April 2013
Warsteiner Group has widened its namesake brand's sponsorship deal with the PGA European Tour to include a tour event in Germany for the first time.
FRANCE: Baron Philippe de Rothschild secures Ryder Cup deal for Mouton Cadet
11 April 2013
Bordeaux wine brand Mouton Cadet is set to be the official wine supplier to the 2014 Ryder Cup in Gleneagles, Scotland, and the 2018 Ryder Cup at Le Golf National, France.
UK: AG Barr defends ad after "anti-English" complaints
10 April 2013
AG Barr has defended its latest “cheeky” Irn Bru ad after dozens of viewers claimed it was racist againsAG Barr has defended its latest Irn Bru ad after dozens of viewers claimed it is "anti-English".
