Marketing: Latest news and analysis articles

Subscribe via RSSWhat is RSS?

Latest Insights

Why Chinese beverages won't conquer the world

China may be the world's second biggest economy but, when it comes to global brand-building, the country lags most top nations....

Comment - How Hand-Made is Tito's Handmade Vodka?

The rise of 'craft' continues, with new spirits brands riding the wave in the US. One such overnight success in Tito's Handmade Vodka, which...

Comment - Red Bull Doesn't Give You Actual Wings

Following the news that Red Bull will have to drop its “Red Bull gives you wings” tagline in the US due to misleading advertising, Ray Rowla...

Analysis - SABMiller sharpens its female focus

Nick Fell, SABMiller’s group marketing director, freely admits that there are many parts of the world where beer advertising is “offensive t...

Latest Interviews

just the Answer: Australian Vintage's CEO 17 Jul 2014

James Wilmore

Neil McGuigan, Australian Vintage's CEO, is not a man short of words. The affable, 55 year-old Aussie, who has been in charge for four years and is part of the family that started the company, is happy to tell it like it is on most subjects. Here, just-drinks' deputy editor, James Wilmore, talks to McGuigan about the state of the global wine market, the company's plans to get back into the US and the on-going tribulations at rival Treasury Wine Estates


just the Answer: Pernod Ricard's Nick Blacknell 14 Jul 2014

Andy Morton

Earlier this year, the Worshipful Company of Distillers held a lively debate in London on the future of rum. Afterwards, just-drinks spoke to Nick Blacknell, Havana Club's international marketing director for Pernod Ricard, to discuss digital, diversity and the debate's motion “The future for rum lies with connoisseurs not clubbers”.

Latest News

Hayman's fears aged gin threat as 1850 renamed 27 Nov 14

Andy Morton

Hayman Distillers has relaunched its cask-aged 1850 gin under a new name as it tries to distance itself from recent trends in the aged-gin category.


A-B InBev reveals Stella Artois Christmas ad 26 Nov 14

Andy Morton

Anheuser-Busch InBev has unveiled a global Christmas TV advert for Stella Artois alongside a series of online shorts.


Bacardi returns to 'Live True' for Dewar's 26 Nov 14

Olly Wehring

Bacardi has released the latest extension of the 'Live True' campaign in the US for its Dewar's blended Scotch whisky brand.


A-B InBev to host Super Bowl music party 25 Nov 14

Andy Morton

The US division of Anheuser-Busch InBev has unveiled the first details of its next Bud Light Super Bowl campaign - a three-day party in the run-up to the game, featuring live music performances.


Pernod takes Absolut Warhol push to Travel Retail 24 Nov 14

Andy Morton

Pernod Ricard has launched its Absolut Warhol bottle into global Travel Retail alongside a new marketing campaign in key airports.


Pernod launches online Ballantine's "experiment" 24 Nov 14

Andy Morton

Pernod Ricard has launched a live social media scanner that tells consumers where and how people are drinking Ballantine's blended Scotch.

Latest blogs

PepsiCo caught in Amazon attack 21 Nov 14

Andy Morton

PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US.


The answer to our prayers - Christmas corporate gift packs 18 Nov 14

Andy Morton

A new survey released today reveals that while 50% of UK workers would choose alcohol as a Christmas present from their employees, just 7% would opt for a charity donation sent on their behalf.

just-drinks homepage



Forgot your password?

Get the just-drinks newsletter

Join over 31,000 beverage professionals who get just-drinks' FREE newsletters [x]

Get daily beverage news as it happens, and our weekly best-of roundup.

First name:
Last name:
Email address:

Get the newsletter

Daily News Alert: see example
Weekly Summary: see example
Beverage Research Updates: see example