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Are Coca-Cola, A-B InBev at a FIFA Crossroads?

The footballing world may be in turmoil today, but the drinks companies with more than a passing interest in the beautiful game seem determi...

Focus - The Prosecco shortage that isn't

Last week, news spread of an impending Prosecco shortage. But beyond the sensationalist headlines, how likely is it that fans of the fast-gr...

Comment - How to Target Cognac's Mok Generation?

You might not know international superstar Karen Mok, but I do. I used to wake up to her every morning....

just The Preview - SABMiller's Q4 & FY

SABMiller will release its full-year results on Wednesday. Here, just-drinks takes a look at the company's highs and lows over the last thre...

Latest Interviews

Martell's CEO & chairman, Philippe Guettat 6 May 2015

Andy Morton

Pernod Ricard's Cognac unit, Maison Martell, is about to celebrate its 300th anniversary. just-drinks caught up with Philippe Guettat, Martell's CEO & chairman, to discuss how the party preparations are going, why China demand is at a crossroads and what lies ahead for the unit in Africa.

Interview - Angel's Share Brands 2 Apr 2015

Andy Morton

Bacardi has entered the Bourbon market, following its purchase of Angel's Share Brands and its Louisville Distilling Co subsidiary this week. just-drinks spoke to the company's co-founder and chief innovation officer, Wes Henderson, about future plans, Bourbon consolidation and why some companies may be going too far in flavour innovation.

Latest News

Pernod Ricard to up focus on consumers - CEO 2 Jun 15

Lucy Britner

The new head of Pernod Ricard is looking to shift the company's focus away from being brand-centric to being more consumer-centric.

Rioja wine region ups marketing budget 1 Jun 15

Lucy Britner

Spain's Rioja control board has increased its marketing budget to around EUR10m (US$11m), part of its overall EUR14.9m spend for 2015.

Registration opens for ProWein 2016 1 Jun 15

Lucy Britner

The organisers of the ProWein exhibition have announced that registration for next year's show is now open.

Cellar Trends takes Angostura UK distribution 29 May 15

Lucy Britner

Cellar Trends is to undertake all UK sales, distribution and marketing for Angostura Bitters and rums, starting 1 July.

William Grant targets Africa with Grant's ad 27 May 15

Andy Morton

William Grant & Sons has launched an Africa-exclusive TV ad for its Grant's blended Scotch whisky.

Diageo takes Baileys, Gordon's marketing in-house 26 May 15

Lucy Britner

Diageo has parted company with creative agency BBH after 15 years.

Latest blogs

All aboard the Aperol bus 14 May 15

Lucy Britner

Commuting in London is a drag. It’s overcrowded, sweaty and rarely goes to plan. In fact, it’s enough to turn a person to drink.

New Coke - the movie 11 May 15

Andy Morton

Hot on the heels of Kidnapping Mr Heineken comes news of another explosive episode in beverage history set for the Hollywood treatment.

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