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Five ways small brands can beat big players

The COO of Diageo's entrepreneur investment arm, Distill Ventures, has set out five advantages that small, start-up brands have over large d...

MillerCoors brand strategy gets warm reception

The next couple of years carry great importance for MillerCoors. Not only is the US JV between Molson Coors and SABMiller set to come under...

It isn't just men who like beer - Comment

Back in the 1990s, a demographic peculiarity began to make itself apparent at beer festivals in the US and Canada. Rather than attracting wh...

The hangover could be a soft drinks opportunity

We (nearly) all suffer from them, and yet we all counter them with different measures. Could the soft drinks industry be missing an opportun...

Latest Interviews

Interview, Kevin Klock, Talking Rain - Part I 14 Jun 2016

Andy Morton

Talking Rain has grown sales from US$10m to $659m in just five years thanks to the success of its Sparkling Ice flavoured water brand. In the first of a two-part interview, just-drinks sits down with CEO Kevin Klock to discuss taking on Coca-Cola and PepsiCo, global cola fatigue and the glories of first-mover advantage.

Renegade Spirits' Mark Reynier - Interview 23 Feb 2016

Andy Morton

It is late afternoon on what has been a long day. But, Mark Reynier, formerly the head of Bruichladdich and now founder of Renegade Spirits, still has the energy to vent his grievances over the Irish whiskey industry he has inhabited for just over a year.

Latest News

The Famous Grouse gets TV push in UK, Sweden 18 Oct 16

Olly Wehring

Edrington is set to run two television adverts for its The Famous Grouse blended Scotch brand in the UK and, for the first time, Sweden.

Malibu gets boost with network-connected cup 13 Oct 16

Olly Wehring

Pernod Ricard has given its Malibu coconut-flavoured rum brand another technological tool in the UK, this time producing a cup for the on-premise that uses the 'Internet of Things'.

De Kuyper sets ambitious growth target 12 Oct 16

Lucy Britner

De Kuyper Royal Distillers is set to target the high-end on-premise channel, as the spirits and liqueurs group looks to triple its top-line within the next decade.

Gruppo Campari calls time on Campari calendar 12 Oct 16

Olly Wehring

Gruppo Campari has retired the long-standing calendar marketing activity for its namesake brand, replacing it with ‘Campari Red Diaries’.

Diageo rolls out Haig Club Clubman TV advert 12 Oct 16

Lucy Britner

Diageo has launched the first television advert for its Haig Club Clubman whisky brand.

Diageo puts Hispanic focus on Buchanan's US push 10 Oct 16

Andy Morton

Diageo has launched a marketing campaign for Buchanan's blended Scotch whisky in the US that targets Hispanic consumers.

Latest blogs

Heineken brings commercial know-how to new recruitment drive 16 Sep 16

Andy Morton

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at just-drinks dusting off their resumes.

Queues are forming for latest (Jim Beam) Apple product 9 Sep 16

Lucy Britner

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot.

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