Marketing: Latest news and analysis articles
Late last week, Pernod Ricard's Chivas Brothers division launched an online campaign with its Ballantine's Scotch whisky brand to create a w...
It's only been a matter of weeks since the FIFA World Cup ended, but already it seems that the goals, the glories and the glut of tournament...
Pernod Ricard has become the latest company to clash with the Portman Group, the UK's drinks industry watchdog....
Boston Beer Co has resisted raising its full-year profits outlook as the threat of major players launching new ciders and investing in other...
Neil McGuigan, Australian Vintage's CEO, is not a man short of words. The affable, 55 year-old Aussie, who has been in charge for four years and is part of the family that started the company, is happy to tell it like it is on most subjects. Here, just-drinks' deputy editor, James Wilmore, talks to McGuigan about the state of the global wine market, the company's plans to get back into the US and the on-going tribulations at rival Treasury Wine Estates
Earlier this year, the Worshipful Company of Distillers held a lively debate in London on the future of rum. Afterwards, just-drinks spoke to Nick Blacknell, Havana Club's international marketing director for Pernod Ricard, to discuss digital, diversity and the debate's motion “The future for rum lies with connoisseurs not clubbers”.
Gruppo Campari has lined up the largest marketing push for the American Honey expression of its Wild Turkey Bourbon brand in the US.
Diageo has launched a major new campaign for Guinness in Africa, including a TV spot.
Wells & Young's has escaped punishment from the UK's advertising watchdog after complaints an ad for Estrella Damm beer linked alcohol to sexual success.
Brown-Forman has released details of this year's UK campaign to celebrate the birthday of Jack's Daniel's, the founder of the American whiskey brand.
Treasury Wine Estates (TWE) has unveiled a marketing campaign, including a new TV advert, for its Wolf Blass brand in the UK and Ireland.
AG Barr has expanded its sporting tie-ups with a deal to sponsor Scottish rugby.
Last week C&C Group wasn't best pleased when Polish advertising laws banned it from using it Magners logo on Celtic Football Club's kit for the team's Champions League qualifying match against Legia Warsaw.
Peter Hardee claims he drinks Henry Westons Vintage Cider because it's just like himself - “nice and mature”.
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