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Inchdairnie and the quiet whisky revolution

Tucked in to a trading estate in the Scottish county of Fife, beside a local dry cleaning firm and a rubber moulding factory, InchDairnie Di...

Patron's lesson for the broader spirits sector

What is the best way to evaluate a spirits brand's performance? Is it all about volume? Is it about value? Or, is there more to it than that...

Paddy Irish whiskey - The Facts

Late yesterday, Pernod Ricard confirmed that it has opened discussions with Sazerac with a view to selling its Paddy Irish whiskey brand. He...

The LVMH guide to entry-level luxury - Focus

At the CAGE 2016 conference in London today, LVMH CFO Jean-Jacques Guiony spoke about how his company operates in the luxury goods category....

Latest Interviews

Renegade Spirits' Mark Reynier - Interview 23 Feb 2016

Andy Morton

It is late afternoon on what has been a long day. But, Mark Reynier, formerly the head of Bruichladdich and now founder of Renegade Spirits, still has the energy to vent his grievances over the Irish whiskey industry he has inhabited for just over a year.

Interview William Grant's chief commercial officer 2 Dec 2015

Olly Wehring

Earlier this year, just-drinks sat down with Simon Hunt, the chief commercial officer at William Grant & Sons, in a restaurant just around the corner from the company's global headquarters in west London. Before looking at the group's footprint, strategy, brands, what-have-you, editor Olly Wehring has one question he is desperate to ask.

Latest News

Carlsberg readies Marcel Desailly Euro 2016 ad 19 May 16

Olly Wehring

Carlsberg has recruited former international footballer Marcel Desailly to front a Europe-wide advert ahead of next month’s UEFA Euro 2016 football tournament.

Asahi set for US$3.7bn spending spree - report 18 May 16

Andy Morton

Asahi is to target overseas M&A worth JPY400bn (US$3.7bn) as it looks to expand distribution of its Super Dry brand, according to a report.

Grey Goose gets new global ad - video 17 May 16

Olly Wehring

Bacardi has lined up the "next chapter" of the current global marketing campaign for its Grey Goose vodka brand.

Pernod Ricard rolls out Absolut Mix 17 May 16

Lucy Britner

Pernod Ricard has released the latest limited edition bottle design for its Absolut vodka brand. 

Bitburger teams with Ball Corp for Euro 2016 cans 17 May 16

Olly Wehring

Bitburger Brewery Group has lined up the domestic launch of four different cans for its namesake beer brand, to coincide with next month's Euro 2016 football tournament.

Heineken linked to US$150m Formula One tie-up 16 May 16

Olly Wehring

Heineken has declined to comment on recent reports claiming its namesake brand will sponsor the Formula 1 World Championship.

Latest blogs

How to test Heineken's sense of humour 18 May 16

Olly Wehring

Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth.

Make way craft, here come the indie brewers 2 Feb 16

Andy Morton

Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of the artisanal producer. In other words, they are sick of the big boys moving into what they consider their hallowed turf.

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