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Comment - Ballantine's and the Whisky Emoji

Late last week, Pernod Ricard's Chivas Brothers division launched an online campaign with its Ballantine's Scotch whisky brand to create a w...

Will Celtic Cider Ban Strip Shirt From C&C Group?

It's only been a matter of weeks since the FIFA World Cup ended, but already it seems that the goals, the glories and the glut of tournament...

Pernod's Portman Group penalty - a coincidence?

Pernod Ricard has become the latest company to clash with the Portman Group, the UK's drinks industry watchdog....

Boston Beer Co remains cautious despite strong Q1

Boston Beer Co has resisted raising its full-year profits outlook as the threat of major players launching new ciders and investing in other...

Latest Interviews

just the Answer: Australian Vintage's CEO 17 Jul 2014

James Wilmore

Neil McGuigan, Australian Vintage's CEO, is not a man short of words. The affable, 55 year-old Aussie, who has been in charge for four years and is part of the family that started the company, is happy to tell it like it is on most subjects. Here, just-drinks' deputy editor, James Wilmore, talks to McGuigan about the state of the global wine market, the company's plans to get back into the US and the on-going tribulations at rival Treasury Wine Estates


just the Answer: Pernod Ricard's Nick Blacknell 14 Jul 2014

Andy Morton

Earlier this year, the Worshipful Company of Distillers held a lively debate in London on the future of rum. Afterwards, just-drinks spoke to Nick Blacknell, Havana Club's international marketing director for Pernod Ricard, to discuss digital, diversity and the debate's motion “The future for rum lies with connoisseurs not clubbers”.

Latest News

Diageo launches fresh Guinness Africa push 28 Aug 14

James Wilmore

Diageo has launched a major new campaign for Guinness in Africa, including a TV spot.


ASA rejects complaints over Wells & Young's ad 27 Aug 14

Andy Morton

Wells & Young's has escaped punishment from the UK's advertising watchdog after complaints an ad for Estrella Damm beer linked alcohol to sexual success.


Brown-Forman unveils Jack Daniel's UK push 26 Aug 14

James Wilmore

Brown-Forman has released details of this year's UK campaign to celebrate the birthday of Jack's Daniel's, the founder of the American whiskey brand.


TWE gives Wolf Blass fresh UK push 18 Aug 14

Andy Morton

Treasury Wine Estates (TWE) has unveiled a marketing campaign, including a new TV advert, for its Wolf Blass brand in the UK and Ireland.


AG Barr signs two-year deal with Scottish rugby 14 Aug 14

Andy Morton

AG Barr has expanded its sporting tie-ups with a deal to sponsor Scottish rugby.


Westons Cider updates Stowford Press look 14 Aug 14

James Wilmore

Westons Cider has given a packaging refresh to its Stowford Press cider brand in the UK.

Latest blogs

C&C Group thinks it's all over... it's not yet 8 Aug 14

Andy Morton

Last week C&C Group wasn't best pleased when Polish advertising laws banned it from using it Magners logo on Celtic Football Club's kit for the team's Champions League qualifying match against Legia Warsaw.


Westons competition lands Peter the story of his life 10 Jul 14

Andy Morton

Peter Hardee claims he drinks Henry Westons Vintage Cider because it's just like himself - “nice and mature”.

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