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It isn't just men who like beer - Comment

Back in the 1990s, a demographic peculiarity began to make itself apparent at beer festivals in the US and Canada. Rather than attracting wh...

The hangover could be a soft drinks opportunity

We (nearly) all suffer from them, and yet we all counter them with different measures. Could the soft drinks industry be missing an opportun...

Why has Heineken made a Formula 1 U-turn?

Corporate sustainability strategies are about balancing commercial priorities with environmental and social concerns. Ben Cooper asks whethe...

How soft drinks can win big with adult consumers

At the turn of the century, Britvic paid what many considered at the time to be an awful lot of money for Orchid Drinks. The company made dr...

Latest Interviews

Interview, Kevin Klock, Talking Rain - Part I 14 Jun 2016

Andy Morton

Talking Rain has grown sales from US$10m to $659m in just five years thanks to the success of its Sparkling Ice flavoured water brand. In the first of a two-part interview, just-drinks sits down with CEO Kevin Klock to discuss taking on Coca-Cola and PepsiCo, global cola fatigue and the glories of first-mover advantage.


Renegade Spirits' Mark Reynier - Interview 23 Feb 2016

Andy Morton

It is late afternoon on what has been a long day. But, Mark Reynier, formerly the head of Bruichladdich and now founder of Renegade Spirits, still has the energy to vent his grievances over the Irish whiskey industry he has inhabited for just over a year.

Latest News

Carlsberg launches Hong Kong campaign - video 23 Sep 16

Lucy Britner

Carlsberg has rolled out a new campaign in Hong Kong as it looks to capitalise on its "Probably the best..." slogan. 


Evan Williams Bourbon to sponsor World Series 22 Sep 16

Olly Wehring

Heaven Hill Distillery has secured a sponsorship tie-up for its Evan Williams Bourbon with baseball’s World Series in the US this year.


Johnnie Walker's Bourbon bent "coincidental" 21 Sep 16

Andy Morton

A new Johnnie Walker range is not intended to emulate Bourbon, the brand's global director has said, after initial expressions all featured a North American style.


MillerCoors beer brands exit craft control 21 Sep 16

Andy Morton

MillerCoors is to move marketing for Blue Moon and Leinenkugel's away from its Tenth & Blake craft unit because the two beer brands have grown too big.


Bacardi launches 'We Are the Night' global ad 21 Sep 16

Lucy Britner

Bacardi has hired the director of Eternal Sunshine of the Spotless Mind  for its latest "multi-million dollar" global advertising campaign. 


Irish Whiskey Association calls for protection 20 Sep 16

Lucy Britner

The Irish Whiskey Association (IWA) has called upon producers and distributors to highlight imitation products in international markets. 

Latest blogs

Heineken brings commercial know-how to new recruitment drive 16 Sep 16

Andy Morton

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at just-drinks dusting off their resumes.


Queues are forming for latest (Jim Beam) Apple product 9 Sep 16

Lucy Britner

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot.

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