Marketing: Latest news and analysis articles

Subscribe via RSSWhat is RSS?

Latest Insights

Diageo's Labels Give Industry Something to Digest

For a company sometimes viewed as large and ponderous, Diageo last week did a good job of outmanoeuvring its rivals....

Will Coca-Cola's Image Shake-Up Set it Free?

I have to take my hat off to the Western European divisions of The Coca-Cola Co. By bringing together the marketing and packaging for the gr...

Beckham, Diageo and the Allure of the VIP Pop-Up

On Sunday night, ex-footballer and modern-day whisky impresario David Beckham held a party in central London....

CSD sales set to shine - Coca-Cola Co CEO

The CEO of Coca-Cola Co has said the next decade will provide a “tremendous” growth opportunity for sparkling beverages, as global consumers...

Latest Interviews

just the Answer: Australian Vintage's CEO 17 Jul 2014

James Wilmore

Neil McGuigan, Australian Vintage's CEO, is not a man short of words. The affable, 55 year-old Aussie, who has been in charge for four years and is part of the family that started the company, is happy to tell it like it is on most subjects. Here, just-drinks' deputy editor, James Wilmore, talks to McGuigan about the state of the global wine market, the company's plans to get back into the US and the on-going tribulations at rival Treasury Wine Estates


just the Answer: Pernod Ricard's Nick Blacknell 14 Jul 2014

Andy Morton

Earlier this year, the Worshipful Company of Distillers held a lively debate in London on the future of rum. Afterwards, just-drinks spoke to Nick Blacknell, Havana Club's international marketing director for Pernod Ricard, to discuss digital, diversity and the debate's motion “The future for rum lies with connoisseurs not clubbers”.

Latest News

Carlsberg takes on Stella Artois in new campaign 30 Mar 15

James Wilmore

Carlsberg is going on the offensive in the UK with a new campaign claiming that drinkers prefer its Carlsberg Export lager brand to Anheuser-Busch InBev's Stella Artois.


Heineken offers money back promise on Light brand 30 Mar 15

Andy Morton

Heineken has launched two new ads with Neil Patrick Harris highlighting a money-back guarantee for its Heineken Light brand in the US.


PepsiCo launches global Mountain Dew push - video 30 Mar 15

Andy Morton

PepsiCo has revived its Mountain Dew slogan “Do the Dew” for the CSD brand's first global ad campaign.


InterBev overhauls Hankey Bannister packs 30 Mar 15

Andy Morton

International Beverage has revamped the packaging for its Hankey Bannister blended Scotch whisky.


Grant's Signature gets push in Sky Sports deal 27 Mar 15

James Wilmore

William Grant & Sons is upping the UK exposure for Grant's Signature through a new GBP1.2m (US$1.8m) sponsorship deal with Sky Sports.


Westons extends Stowford Press cricket tie-up 26 Mar 15

James Wilmore

Stowford Press is to remain the official cider of England cricket for the next two years after brand owner Westons agreed a new deal.

Latest blogs

Net-buster kicks-off Budweiser 'Dream Goal' campaign - video 27 Mar 15

James Wilmore

A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal.


Are New York's craft beer fans any the (Bud)weiser? 25 Mar 15

Olly Wehring

No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New York.

just-drinks homepage



Forgot your password?

Get the just-drinks newsletter

Join over 31,000 beverage professionals who get just-drinks' FREE newsletters [x]

Get daily beverage news as it happens, and our weekly best-of roundup.

First name:
Last name:
Email address:

Get the newsletter

Daily News Alert: see example
Weekly Summary: see example
Beverage Research Updates: see example