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The hangover could be a soft drinks opportunity

We (nearly) all suffer from them, and yet we all counter them with different measures. Could the soft drinks industry be missing an opportun...

Why has Heineken made a Formula 1 U-turn?

Corporate sustainability strategies are about balancing commercial priorities with environmental and social concerns. Ben Cooper asks whethe...

How soft drinks can win big with adult consumers

At the turn of the century, Britvic paid what many considered at the time to be an awful lot of money for Orchid Drinks. The company made dr...

Alcohol advertising ban in Europe? Who cares?

Do you ever get the feeling that something's not quite right? I got that feeling last month: It was at Lyon's Grand Stade, just before kick-...

Latest Interviews

Interview, Kevin Klock, Talking Rain - Part I 14 Jun 2016

Andy Morton

Talking Rain has grown sales from US$10m to $659m in just five years thanks to the success of its Sparkling Ice flavoured water brand. In the first of a two-part interview, just-drinks sits down with CEO Kevin Klock to discuss taking on Coca-Cola and PepsiCo, global cola fatigue and the glories of first-mover advantage.

Renegade Spirits' Mark Reynier - Interview 23 Feb 2016

Andy Morton

It is late afternoon on what has been a long day. But, Mark Reynier, formerly the head of Bruichladdich and now founder of Renegade Spirits, still has the energy to vent his grievances over the Irish whiskey industry he has inhabited for just over a year.

Latest News

Constellation creates brand house for Modelo 26 Aug 16

Lucy Britner

Constellation Brands has announced a portfolio approach to its Modelo brands in an effort to allow more effective cross-promotion and brand awareness in the US. 

SHS overhauls WKD, plans lower-calorie variants 22 Aug 16

Lucy Britner

SHS drinks has redesigned its WKD brand in the UK as it looks to connect with 18- to 24-year-old consumers.

Diageo rolls out Guinness football ad in Africa 19 Aug 16

Lucy Britner

Diageo has announced the launch of the latest Guinness campaign, as part of its official broadcast sponsorship of the English Premier League on SuperSport and Canal+ TV channels in Africa.  

Distell gives Amarula virtual reality push 17 Aug 16

Olly Wehring

Distell has produced a virtual reality video for its Amarula liqueur brand that highlights its African provenance.

Halewood readies cycling tie-up for Eisberg 17 Aug 16

Olly Wehring

Halewood Wines & Spirits has secured a three-year partnership for its Eisberg alcohol-free wine brand with the Tour of Britain cycle race.

PepsiCo sets emojis loose on Twitter 15 Aug 16

Andy Morton

PepsiCo's recently-launched emojis are set to further infiltrate social media as the soft drinks maker becomes the launch partner for a new Twitter ad product.

Latest blogs

Under the influencers - regulators crack down on sponsored social media 8 Aug 16

Lucy Britner

Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes.

I'll drink what I want, Stoli, but make it easy, yeah? 11 Jul 16

Olly Wehring

Last month, SPI Group unveiled its latest advert for Stolichnaya in the US. Its an amusing little number that caries the instruction: Drink what you want. The “I am man” ad looks to distance Millennial men from notions of manliness and encourages them to plough their own furrow.

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