Marketing: Latest news and analysis articles
For a company sometimes viewed as large and ponderous, Diageo last week did a good job of outmanoeuvring its rivals....
I have to take my hat off to the Western European divisions of The Coca-Cola Co. By bringing together the marketing and packaging for the gr...
On Sunday night, ex-footballer and modern-day whisky impresario David Beckham held a party in central London....
The CEO of Coca-Cola Co has said the next decade will provide a “tremendous” growth opportunity for sparkling beverages, as global consumers...
Neil McGuigan, Australian Vintage's CEO, is not a man short of words. The affable, 55 year-old Aussie, who has been in charge for four years and is part of the family that started the company, is happy to tell it like it is on most subjects. Here, just-drinks' deputy editor, James Wilmore, talks to McGuigan about the state of the global wine market, the company's plans to get back into the US and the on-going tribulations at rival Treasury Wine Estates
Earlier this year, the Worshipful Company of Distillers held a lively debate in London on the future of rum. Afterwards, just-drinks spoke to Nick Blacknell, Havana Club's international marketing director for Pernod Ricard, to discuss digital, diversity and the debate's motion “The future for rum lies with connoisseurs not clubbers”.
Carlsberg is going on the offensive in the UK with a new campaign claiming that drinkers prefer its Carlsberg Export lager brand to Anheuser-Busch InBev's Stella Artois.
Heineken has launched two new ads with Neil Patrick Harris highlighting a money-back guarantee for its Heineken Light brand in the US.
PepsiCo has revived its Mountain Dew slogan “Do the Dew” for the CSD brand's first global ad campaign.
International Beverage has revamped the packaging for its Hankey Bannister blended Scotch whisky.
William Grant & Sons is upping the UK exposure for Grant's Signature through a new GBP1.2m (US$1.8m) sponsorship deal with Sky Sports.
Stowford Press is to remain the official cider of England cricket for the next two years after brand owner Westons agreed a new deal.
A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal.
No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New York.
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- Pernod takes positives from China Cognac bounce
- Diageo's Labels Give Industry Something to Digest
- Craft is an 'abused' term - Pernod Ricard exec
- SPI Group 'disappointed' over Stolichnaya ruling
- Anheuser-Busch InBev lines up new chairman
- Kraft Foods agrees Heinz merger
- Chilli targets beer with Rekorderlig Dry Apple
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- ALDI 2015: Radically transforming Anglo Saxon grocery markets
- Champagne: Less Than Bubbly
- Beer Market Insights Africa 2014