Marketing: Latest news and analysis articles
This month sees The Coca-Cola Co introduce Coca-Cola Life, a new variant of its namesake CSD brand in the UK. Stuart Whitwell from Intangibl...
Late last week, Pernod Ricard's Chivas Brothers division launched an online campaign with its Ballantine's Scotch whisky brand to create a w...
It's only been a matter of weeks since the FIFA World Cup ended, but already it seems that the goals, the glories and the glut of tournament...
Pernod Ricard has become the latest company to clash with the Portman Group, the UK's drinks industry watchdog....
Neil McGuigan, Australian Vintage's CEO, is not a man short of words. The affable, 55 year-old Aussie, who has been in charge for four years and is part of the family that started the company, is happy to tell it like it is on most subjects. Here, just-drinks' deputy editor, James Wilmore, talks to McGuigan about the state of the global wine market, the company's plans to get back into the US and the on-going tribulations at rival Treasury Wine Estates
Earlier this year, the Worshipful Company of Distillers held a lively debate in London on the future of rum. Afterwards, just-drinks spoke to Nick Blacknell, Havana Club's international marketing director for Pernod Ricard, to discuss digital, diversity and the debate's motion “The future for rum lies with connoisseurs not clubbers”.
Bacardi has signed a deal with Virgin Galactic to make its vodka brand Grey Goose the official spirit of the Richard Branson-backed commercial spaceflight project.
Diageo has agreed to sponsor New York City's The Explorers Club as part of a settlement following a legal battle over the firm's Johnnie Walker range of the same name.
Beam Suntory Inc has launched gift packs in India for two expressions of its Teacher's Scotch whisky brand, Teacher’s Origin and Teacher’s Highland Cream.
Diageo has announced a tie-up with the organiser of the Formula One motor racing season that will see its Johnnie Walker brand become the sport's “Official Whisky”.
PepsiCo's CEO Indra Nooyi has said she is “deeply disturbed” by reports of abuse by US National Football League players and the game's administrators' “mishandling” of the claims.
Anheuser-Busch has voiced its concern over the US National Football League's (NFL) handling of allegations of domestic violence and child abuse by current players.
Last week C&C Group wasn't best pleased when Polish advertising laws banned it from using it Magners logo on Celtic Football Club's kit for the team's Champions League qualifying match against Legia Warsaw.
Peter Hardee claims he drinks Henry Westons Vintage Cider because it's just like himself - “nice and mature”.
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