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The LVMH guide to entry-level luxury - Focus

At the CAGE 2016 conference in London today, LVMH CFO Jean-Jacques Guiony spoke about how his company operates in the luxury goods category....

Why has Heineken launched H41? - Comment

It takes a lot for Heineken to meddle with its hard-won brand equity. So when it does, it's worth paying attention to the reasons why....

Key Category Management trends in 2016 - Focus

Two key trends emerged at this year's Category Management Briefing in London last month: The rise of e-commerce and the importance of conven...

What's in store for Super Bowl 50 - Focus

Sunday's Super Bowl is fast approaching, which back in the pre-YouTube days meant growing excitement over the TV cast's ads. These days, how...

Latest Interviews

Renegade Spirits' Mark Reynier - Interview 23 Feb 2016

Andy Morton

It is late afternoon on what has been a long day. But, Mark Reynier, formerly the head of Bruichladdich and now founder of Renegade Spirits, still has the energy to vent his grievances over the Irish whiskey industry he has inhabited for just over a year.


Interview William Grant's chief commercial officer 2 Dec 2015

Olly Wehring

Earlier this year, just-drinks sat down with Simon Hunt, the chief commercial officer at William Grant & Sons, in a restaurant just around the corner from the company's global headquarters in west London. Before looking at the group's footprint, strategy, brands, what-have-you, editor Olly Wehring has one question he is desperate to ask.

Latest News

Heineken gives marketing push to John Smith's Gold 29 Apr 16

Andy Morton

Heineken has unveiled a UK marketing campaign for John Smith's Golden Ale alongside football commentator and former Wales captain Robbie Savage.


Bacardi rolls out new global Martini ad - video 27 Apr 16

Andy Morton

Bacardi has unveiled a new global campaign for Martini in the wake of the brand's packaging overhaul.


C&C breaks tradition with new Tennent's ad 22 Apr 16

Andy Morton

C&C Group has said it is continuing "to move away from traditional advertising" as it launches a second series of the adult-themed online clips for Tennent's Lager.


'One Brand' boosts zero calorie drinks - Coca-Cola 21 Apr 16

Lucy Britner

The chief operating officer of the Coca-Cola Co has said the company's new 'One Brand' marketing strategy has helped drive sales of the company's zero calorie Coca-Cola variants in Mexico.


Diageo gives Hop House 13 seven-figure UK push 20 Apr 16

Lucy Britner

Diageo has invested "seven figures" in a campaign for its Guinness lager brand Hop House 13. 


The Coca-Cola Co sees red with new pack designs 19 Apr 16

Lucy Britner

The Coca-Cola Co has unveiled new packaging for its trademark brands, in an effort to use "one visual identity system" across its portfolio. 

Latest blogs

Make way craft, here come the indie brewers 2 Feb 16

Andy Morton

Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of the artisanal producer. In other words, they are sick of the big boys moving into what they consider their hallowed turf.


Where have all the good men gone? - Heineken's latest ad 15 Jan 16

Lucy Britner

Women don't get drunk - and certainly not on Heineken.

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