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Absolut and Smirnoff's conflicting Millennial view

Chasing the Millennial consumer has been the mantra of many a drinks company is recent years - but it appears the end of the Millennial rain...

Has Millennial-mania drowned out elder consumers?

Over-60s are not only healthier, wealthier and living longer and more active lives than their predecessors, they are also more politically e...

Five ways small brands can beat big players

The COO of Diageo's entrepreneur investment arm, Distill Ventures, has set out five advantages that small, start-up brands have over large d...

MillerCoors brand strategy gets warm reception

The next couple of years carry great importance for MillerCoors. Not only is the US JV between Molson Coors and SABMiller set to come under...

Latest Interviews

Who do consumers trust? - Consumer futurist I'view 2 Feb 2017

Olly Wehring

In the second part of our exclusive interview with consumer futurist Will Higham, we continue to look at the younger end of the consumer spectrum, discussing provenance, rebellion and what we should actually call the next generation.


The nerdy generation - Consumer futurist Interview 31 Jan 2017

Olly Wehring

With the job title consumer futurist, Will Higham has made a career out of telling companies what direction their consumers are heading in. Earlier this month, just-drinks met with him to learn how he goes about forecasting the trends of the future. In part one, we look at how Higham makes his predictions, and the ongoing obsession with Millennials.

Latest News

Fuller's launches unfiltered London Pride 23 Feb 17

Lucy Britner

London brewery Fuller's has become the latest to add an unfiltered beer to its line-up. 


Pernod unveils new St Patrick's Day Jameson bottle 21 Feb 17

Andy Morton

Pernod Ricard has released a new limited-edition Jameson bottle for St Patrick's Day as the company prepares a marketing push for the annual celebrations.


Molson Coors trials digital Carling font - video 21 Feb 17

Lucy Britner

Molson Coors has unveiled a prototype digital font as it looks to capitalise on the Carling brand's Premier League sponsorship. 


Carlsberg launches UK craft beer competition 20 Feb 17

Lucy Britner

Carlsberg's UK unit has lined up a competition for craft brewers and importers as it looks to expand its craft offer. 


Beam Suntory revamps Bowmore whisky packaging 17 Feb 17

Lucy Britner

Beam Suntory has lined up new pack designs for its core Bowmore Islay single malt range. 


Talking Rain launches US Sparkling Ice ad push 15 Feb 17

Lucy Britner

Talking Rain Beverage Co has lined up a near-US$40m marketing push for its Sparkling Ice flavoured sparkling waters in the US. 

Latest blogs

When life gives you lemons, make soap 9 Feb 17

Lucy Britner

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap.


Accolade Wines and a giant of the tennis world 12 Dec 16

Olly Wehring

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour through their Anakena wine portfolio.

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