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Latest Insights

Absolut and Smirnoff's conflicting Millennial view

Chasing the Millennial consumer has been the mantra of many a drinks company is recent years - but it appears the end of the Millennial rain...

Has Millennial-mania drowned out elder consumers?

Over-60s are not only healthier, wealthier and living longer and more active lives than their predecessors, they are also more politically e...

Five ways small brands can beat big players

The COO of Diageo's entrepreneur investment arm, Distill Ventures, has set out five advantages that small, start-up brands have over large d...

MillerCoors brand strategy gets warm reception

The next couple of years carry great importance for MillerCoors. Not only is the US JV between Molson Coors and SABMiller set to come under...

Latest Interviews

Interview, Wemyss Malts MD William Wemyss 10 Apr 2017

Lucy Britner

Late last month, Wemyss Malts announced plans to move its Darnley's gin production to its own, newly-created facility in Scotland. The gin, which launched in 2010, is currently produced at Thames Distillers in London.  At the same time, the firm announced that it has dropped 'View' from the brand name and rolled out fresh packaging as well as a Navy Strength version of its Spiced Gin brand. just-drinks sat down with Wemyss Malts founder and managing director William Wemyss in Edinburgh to find out why being "made in Scotland" is important.


Interview, Rothschild CEO Hugues Lechanoine 29 Mar 2017

Lucy Britner

Earlier this month, the CEO of Baron Philippe de Rothschild, Hugues Lechanoine visited London. During his visit, just-drinks sat down with him to discuss the family-owned wine company's flagship brand, Mouton Cadet, as well as the sponsorship opportunities available to wine and the issues facing wine companies in emerging markets.

Latest News

Sparkling Ice lines up Amazon Dash service 26 Apr 17

Lucy Britner

Talking Rain Beverage Co's Sparkling Ice brand has joined Amazon's quick-order service in the US. 


Brand Carlsberg replaces Tuborg in festival deal 25 Apr 17

Andy Morton

Carlsberg has dropped Tuborg as the main face of its UK festival programme as the brewer looks to revitalise its namesake lager brand in the country.


Heineken rolls out US$6.4m Old Mout cider campaign 21 Apr 17

Lucy Britner

Heineken's UK unit has lined up a GBP5m (US$6.4m) campaign for its New Zealand cider brand. 


Carlsberg UK unveils US$19m "thumbstoppable" ad 20 Apr 17

Andy Morton

Carlsberg has spent GBP15m (US$m) on its latest UK campaign as it tries to create "thumbstoppable" content for today's saturated digital market.


Stallone, Canelo Alvarez star in Tecate ad 20 Apr 17

Lucy Britner

Heineken has rolled out the latest adverts in the US for its Mexican beer brand, Tecate.


Coca-Cola Life included in US Share A Coke push 20 Apr 17

Andy Morton

The Coca-Cola Co is to include Coca-Cola Life in its US Share A Coke marketing campaign for the first time.

Latest blogs

When life gives you lemons, make soap 9 Feb 17

Lucy Britner

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap.


Accolade Wines and a giant of the tennis world 12 Dec 16

Olly Wehring

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour through their Anakena wine portfolio.

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