Marketing: Latest news and analysis articles
It's that time of year when just-drinks takes a look back at the past 12 months. Here, in part three of our final management briefing of the...
SABMiller CEO Alan Clark was very happy last week to talk about the future of Coca-Cola Beverages Africa, the bottler his firm is setting up...
China may be the world's second biggest economy but, when it comes to global brand-building, the country lags most top nations....
The rise of 'craft' continues, with new spirits brands riding the wave in the US. One such overnight success in Tito's Handmade Vodka, which...
Neil McGuigan, Australian Vintage's CEO, is not a man short of words. The affable, 55 year-old Aussie, who has been in charge for four years and is part of the family that started the company, is happy to tell it like it is on most subjects. Here, just-drinks' deputy editor, James Wilmore, talks to McGuigan about the state of the global wine market, the company's plans to get back into the US and the on-going tribulations at rival Treasury Wine Estates
Earlier this year, the Worshipful Company of Distillers held a lively debate in London on the future of rum. Afterwards, just-drinks spoke to Nick Blacknell, Havana Club's international marketing director for Pernod Ricard, to discuss digital, diversity and the debate's motion “The future for rum lies with connoisseurs not clubbers”.
The Coca-Cola Co has ended its 13-year sponsorship of US TV show American Idol.
The Coca-Cola Co has agreed to be one of the official sponsors of next year's Rugby World Cup, continuing a 20-year presence at the tournament.
Molson Coors has renewed a supply deal with Newcastle United FC in the UK.
Belvedere will be the latest vodka to be linked with James Bond after brand owner Moët Hennessy signed a tie-up with the makers of 'Spectre', the next film in the franchise.
Heaven Hill Distilleries has changed its name to Heaven Hill Brands ahead of its 80th anniversary.
Diageo has signed a deal with the International Cricket Council (ICC) to make Bundaberg the official rum of next year's cricket World Cup.
Experimentation has long been a watchword in the Scotch whisky industry. It is what has given consumers the huge range of ageing options, from refill hogsheads to virgin oak to Sherry butts.
Advertising can be a strange beast.
- Comment - The Appeal and Perils of Craft
- Review of the Year 2014 - Part IV: Spirits
- Cuba-US Normalisation: Bacardi, Pernod Winners?
- Sustainability in Wine - Part I
- Time is Right for Refresco Gerber Exit
- Belvédère to sell assets, streamline portfolio
- Belvedere vodka tie-up over new James Bond film
- Diageo ups focus on China with Mortlach roll-out
- Diageo rolls out Beckham's Haig Club to US
- Brown-Forman eyeing Scotch, Irish whisk(e)y entry?
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review
- Global Tequila Market 2014-2018
- just-drinks on-trend: Craft beer - fortunes and future