Latest marketing news and analysis articles 
What the marketing department has been up to
LIWF 2012 - UK: Copestick Murray hails stripped back wine labelling
24 May 2012
Wine branding needs to get simple, according to the creator of a new, stripped-down label that is proving popular with UK consumers.
AUSTRALIA: Stolen Rum 'smuggles' banned drink from New Zealand
24 May 2012
Stolen Rum has launched a guerilla-marketing ploy, in which human 'mules' are being used to smuggle the New Zealand rum producer's SX9 brand into Australia.
US: Grupo Modelo rocks Latino market with Corona push
23 May 2012
Grupo Modelo has continued its link-up with Mexican rock stars Maná to push its Corona Extra brand in the Latino market in the US.
US: Warsteiner Group tees up PGA prize draw
21 May 2012
Warsteiner Group will play on its new links to the European PGA Tour with a prize giveaway in the US through bottles of its namesake beer.
UK: Kopparberg launches summer cider campaign
17 May 2012
Kopparberg Cider has teamed up with Spotify and Last.FM to launch a multi-million pound marketing campaign and TV advert.
UK: Carlsberg launches Euro 2012 TV ad
15 May 2012
Carlsberg has launched a TV advertising campaign based around this summer's European football championships as part of a "multi-million pound" investment in the brand.
UK: Green Mark vodka gets GBP2m UK ad push
15 May 2012
Green Mark vodka is to get a GBP2m (US$3.2m) advertising push to coincide with its launch in the UK.
UK: Diageo "reticent" over Twitter use for marketing
14 May 2012
Diageo is "reticent" over fully embracing Twitter as a marketing tool until the social media site has introduced age-gating, it revealed today (May 14).
US: Mike's Hard Lemonade launches new ad campaign
14 May 2012
Mike's Hard Lemonade has launched new television adverts in the US for its ready-to-drink alcoholic lemonade brand.
EUROPE: Innocent steps up digital marketing activity across Europe
11 May 2012
Innocent is stepping up its email and social media marketing activity across the 13 European countries it operates in after appointing specialist firm Pure360.
UK: Wells & Young's gives Estrella Damm UK TV boost
11 May 2012
Grupo Damm's Estrella Damm beer brand is set to benefit from a marketing push in the UK.
just On Call - StarBev deal best use of our money - Molson Coors
9 May 2012
Molson Coors' buyout of StarBev was the best deal for shareholders, according to the head of the North American brewer.
US: Tequila Avion unveils TV ad for Avion Tequila
8 May 2012
Tequila Avión has launched a US television commercial for its namesake Tequila brand.
US: Sidney Frank readies Jagermeister TV ad in US
3 May 2012
Mast-Jagermeister is set to see an advert for its namesake liqueur brand appear on US television for the first time.
GLOBAL: PepsiCo brings back Michael Jackson for new campaign
3 May 2012
PepsiCo is to revisit one of its most successful marketing campaigns with the launch of a billion Michael Jackson Pepsi cans.
US: Gruppo Campari's Wild Turkey gets first TV spot
2 May 2012
Gruppo Campari has lined up the first television advert for its Wild Turkey Bourbon brand in the US.
UK: GlaxoSmithKline launches TV ad for Ribena
1 May 2012
GlaxoSmithKline is set to launch a new television advert in the UK for its Ribena brand.
UK: Heineken gives Strongbow TV spot in UK
26 April 2012
Heineken is set to launch a new advertising push for its Strongbow cider brand in the UK.
UK: Lanson releases limited edition union flag Champagne bottle
25 April 2012
Lanson-BCC is to launch a limited edition union flag bottle for its Champagne Lanson brand in the UK.
US: MillerCoors rolls out Miller cans with added punch
25 April 2012
MillerCoors has redesigned its Miller Lite and Miller Genuine Draft cans in the US, to increase air flow.
RUSSIA/US: US$310m injection wins CEDC stake rise for Russian Standard
23 April 2012
Russian Standard has agreed to pump up to US$310m into Central European Distribution Corporation in a move which could see the Russian firm take a 28% stake in its vodka rival.
UK: AG Barr launches latest Irn-Bru ad
23 April 2012
AG Barr has released the third Irn-Bru advert in its GBP2.5m (US$4.02m) marketing campaign in Scotland.
UK: Life Water launches diamond jubilee bottle
20 April 2012
Life Water has released a limited edition bottle for its bottled water brand in the UK, to celebrate Queen Elizabeth II's diamond jubilee.
GLOBAL: Coca-Cola Co lines up tie-in with Spotify
19 April 2012
The Coca-Cola Co is set to use technology from Spotify on its Facebook page and in its online ad campaigns.
EUROPE: Top drinks firms agree to get tough on ad rules
17 April 2012
Leading drinks companies, including Anheuser-Busch InBev and Diageo, will strengthen measures to prevent minors in Europe viewing alcohol advertising on social-media sites such as Facebook and Twitter.
US: PepsiCo releases Mountain Dew TV spot for US
16 April 2012
PepsiCo has lined up the latest television advert for its Mountain Dew CSD in the US.
GLOBAL: SPI Group gives Stolichnaya 'most original' push
13 April 2012
SPI Group has launched the latest global advertising campaign for its flagship Stolichnaya vodka brand.
US: Crown Imports targets Hispanics with Modelo Especial campaign
13 April 2012
Crown Imports has launched its latest Hispanic-targeted push in the US for Grupo Modelo's Especial beer brand.
US: Constellation Brands unveils Svedka ads
12 April 2012
Constellation Brands is set to launch two television adverts for its Svedka vodka brand in the US.
UK: SABMiller readies Peroni Nastro Azzurro ad push
12 April 2012
SABMiller has lined up the launch of its latest campaign for the Peroni Nastro Azzurro brand in the UK.
