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How soft drinks can win big with adult consumers

At the turn of the century, Britvic paid what many considered at the time to be an awful lot of money for Orchid Drinks. The company made dr...

Alcohol advertising ban in Europe? Who cares?

Do you ever get the feeling that something's not quite right? I got that feeling last month: It was at Lyon's Grand Stade, just before kick-...

Campari's Glen Grant timing offers crucial edge

At a dinner in London last night, Gruppo Campari officially unveiled the latest permanent additions to its Glen Grant Scotch whisky range. T...

Why is wine marketing so stale? - Comment

The other day, I had an interview with an Italian wine magazine where I shared some of my experiences as both a wine marketer and a winery o...

Latest Interviews

Interview, Kevin Klock, Talking Rain - Part I 14 Jun 2016

Andy Morton

Talking Rain has grown sales from US$10m to $659m in just five years thanks to the success of its Sparkling Ice flavoured water brand. In the first of a two-part interview, just-drinks sits down with CEO Kevin Klock to discuss taking on Coca-Cola and PepsiCo, global cola fatigue and the glories of first-mover advantage.


Renegade Spirits' Mark Reynier - Interview 23 Feb 2016

Andy Morton

It is late afternoon on what has been a long day. But, Mark Reynier, formerly the head of Bruichladdich and now founder of Renegade Spirits, still has the energy to vent his grievances over the Irish whiskey industry he has inhabited for just over a year.

Latest News

Purity Soft Drinks targets Juice Burst sales boost 27 Jun 16

Andy Morton

The UK's Purity Soft Drinks is aiming to double sales over the next three years as it continues to invest in its Juice Burst brand.


Kopparberg launches UK summer cider campaign 27 Jun 16

Lucy Britner

Swedish fruit cider company Kopparberg has launched a 'multi-million pound' marketing campaign in the UK, as it looks to connect drinkers with the provenance of the brand. 


Diageo up Smirnoff's Pride tie-in with new bottle 24 Jun 16

Andy Morton

Diageo has unveiled a new Smirnoff bottle to celebrate this year's Pride in London event.


Westons rolls out Stowford Press ad 23 Jun 16

Andy Morton

UK cider producer Westons has launched a GBP1.5m (US$2.2m) TV ad for its Stowford Press brand.


Britvic's Robinson rolls out Wimbledon sponsorship 22 Jun 16

Andy Morton

Britvic has unveiled its Wimbledon UK marketing campaign for the tournament's long-standing sponsor brand, Robinsons squash.


Coca-Cola launches LeBron James Sprite campaign 22 Jun 16

Lucy Britner

The Coca-Cola Co has launched a limited edition Sprite can and social media campaign to celebrate Cleveland's NBA victory.

Latest blogs

Footy or beer? No, you can't have both 7 Jun 16

Olly Wehring

The Euro 2016 football tournament is almost upon us.


How to test Heineken's sense of humour 18 May 16

Olly Wehring

Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth.

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