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Is Brown-Forman doing a Jack Daniel's in Ireland?

At the official ground-breaking ceremony for Brown-Forman's Slane Castle Irish whiskey distillery this week, the talk among a few of the gue...

The new Johnnie Walker ad and today's consumers

Another day, another new advertising campaign. Naturally it’s the biggest/best/furthest-reaching/boldest/most innovative (delete as appropri...

How to inspire loyalty in the new ‘me’ generation

There was a time when bars served beer in any old pint glass, fathers had their one brand of whisk(e)y and consumer feedback was received by...

Why consumers don't care about vodka's provenance

This month, Richard Woodard considers the marketing opportunity - or lack thereof - of provenance when it comes to marketing in the vodka se...

Latest Interviews

Interview - Heineken global activation director 28 Sep 2015

Olly Wehring

The Rugby World Cup is just over one week old and the event is dominating the television, radio and newspapers here in the UK. As one of the event's headline sponsors, Heineken hopes that this level of interest will continue, right through to the final on 31 October. Earlier today, just-drinks spoke to Heineken's global activation director, Hans Erik Tuijt, about the brewer's activities in and around the tournament, the balance of power between television and digital marketing and whether the host nation's continued presence in the event actually matters.

Why did Mast-Jägermeister buy Sidney Frank? 10 Aug 2015

Andy Morton

Last week, Mast-Jägermeister, the German owner of the Jägermeister herbal liqueur, took control of its US distributor Sidney Frank Importing Co. Part of Mast-Jägermeister's new strategy to control distribution in its core markets, the acquisition was otherwise noteworthy because of the important role Sidney Frank has played in Jägermeister's global rise.With Jägermeister sales in the US under pressure, Mast-Jägermeister is looking to move away from its famous brand's reputation as a party shot and embrace the new craft spirits culture. But, as Mast-Jägermeister executive board member Michael Volke told just-drinks from New York last week, not completely away.

Latest News

Mouton Cadet extends Ryder Cup sponsorship to US 2 Oct 15

Olly Wehring

Baron Philippe de Rothschild has extended its relationship with the PGA of America golfing body, to make its Mouton Cadet brand the 'Official Wine' of next year's Ryder Cup.

Beam Suntory unveils Jim Beam tourist attraction 2 Oct 15

Olly Wehring

Beam Suntory has opened its Jim Beam Urban Stillhouse tourist site in Louisville, Kentucky.

Bacardi continues fashion alignment in US 2 Oct 15

Lucy Britner

Bacardi has aligned its Corzo Tequila brand with fashion in New York.

Saronno partners with Cavalli for Disaronno 1 Oct 15

Lucy Britner

Illva Saronno is to introduce limited edition bottles of its Disaronno liqueur, in partnership with fashion brand Roberto Cavalli.

Heineken announces 13th Olympic house 1 Oct 15

Lucy Britner

Heineken and the Netherlands Olympic Committee (NOC) announced yesterday that the Holland Heineken House for next year's Olympics will be located in Ipanema, Rio de Janeiro.

Chandon to become "third pillar brand" for MH 30 Sep 15

Olly Wehring

The head of Moet Hennessy has said that the group is looking to make its Chandon sparkling wine brand its “third pillar” through a sponsorship deal with the MacLaren-Honda Formula One team.

Latest blogs

A good book and a glass of wine - Keeping marketing simple 24 Sep 15

Lucy Britner

Sometimes, it's the simple things in life that are the most satisfying. Like a good book and a decent glass of wine...

What does space whisky taste like? 11 Sep 15

Andy Morton

There are six classic regions for Scotch whisky- Highland, Lowland, Islay, Speyside, West Highlands and Islands. We might need to add outer space to that list.

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