Latest Insights

Coca-Cola can draw Kold comfort from Keurig fail 9 Jun 2016

It may be going too far to call the truncated lifespan of the Keurig Kold farcical. But, in the nine months since it was launched, the home-carbonation system's owner, Keurig Green Mountain, has been sold to a private-equity group, big-money investor The Coca-Cola Co pulled out and headed for the hills and its CEO was unceremoniously dumped.


AB InBev & Starbucks - Teavana - The Facts 3 Jun 2016

Late yesterday, Anheuser-Busch InBev said it will team up with Starbucks to launch an RTD Teavana tea across the US.


The top 20 US craft beer brands - The Facts 2 Jun 2016

Earlier this week, Chicago-based market research firm IRI released a list of the biggest craft beer brands in the US off-premise. Here, for the 12 months to 15 May, is the top 20.


A snapshot of the US on-trade cocktail market 10 May 2016

Data provider Nielsen has teamed up with on-trade consultants CGA to launch its first consumer sentiment survey on the US on-trade market. The report continues Nielsen's new focus on the out-of-home channel, which can be difficult to get accurate information on. Last month, the company launched a report that compared the US on-trade to the UK's, while the latest focusses on how the public views the major bar-and-restaurant alcohol brands. Here's a snapshot of the report's findings:


What do US wholesalers think of your spirit? 4 May 2016

Morgan Stanley last week released a report based on a survey of US wholesalers that found increased confidence is the country's spirits market. The financial firm said the report, its first to directly survey wholesalers, is more forward-looking that traditional channel data and attempts to "identify key trends before they appear in Nielsen data and sell-side forecasts". The survey also quizzed wholesalers on future category performance. Here's a run-down of the key findings.

Latest News

Bourbon wins big in decade of US spirits growth 28 Jun 2016

New IWSR figures have highlighted the past decade's soar-away spirits growth in the US, with Bourbon adding 56% in volumes and Irish whiskey jumping by 409%.


Boston Beer Co's Angry Orchard Walden Hollow - NPD 28 Jun 2016

Boston Beer Co has launched a cider made entirely of apple varieties from New York State.


Arrogant Brewing's Who You Callin' Wussie - NPD 28 Jun 2016

California's Arrogant Brewing has released a beer called Who You Callin' Wussie, in response to "industrialised fizzy yellow beer".


PepsiCo returns aspartame to US Diet Pepsi range 28 Jun 2016

PepsiCo is to relaunch Diet Pepsi with aspartame in the US a year after removing the artificial sweetener from the zero-calorie soda.


AB InBev calms senator's competition fears 27 Jun 2016

Anheuser-Busch InBev has sought to allay fears that the company's acquisition of SABMiller will stifle competition in the US.


Coca-Cola Co invests in Aloe Gloe water 23 Jun 2016

The Coca-Cola Co's Venturing & Emerging Brands (VEB) unit has invested in a line of organic aloe waters as it looks to capitalise on the trend for functional drinks. 


Coca-Cola launches LeBron James Sprite campaign 22 Jun 2016

The Coca-Cola Co has launched a limited edition Sprite can and social media campaign to celebrate Cleveland's NBA victory.


Cott Corp's Vintage Seltzer summer flavours - NPD 22 Jun 2016

Cott Corp has announced the addition of three new flavours to the Vintage Seltzer range.


Breakthru Beverage takes full control in Arizona 22 Jun 2016

Breakthru Beverage Group, the US wholesaler created through a merger by Charmer Sunbelt and Wirtz Beverage, has bought rival Glazer's 50% share in Alliance Beverage Distributing Co.


Channing Tatum's Born and Bred vodka - NPD 22 Jun 2016

Actor Channing Tatum has partnered with Idaho's Grand Teton Distillery to produce a vodka. Born and Bred is made from Idaho potatoes

Latest blogs

Which calories count? 8 Jun 2016

What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US.


Boston Beer Co "just plain ugly" for TV money man 9 May 2016

Jim Cramer, the excitable host of stock-picker programme Mad Money on CNBC, turned his attention on US brewers last week, attempting to forecast which has the most potential for investors.


Heineken plays 'hard' ball in US cider 12 Apr 2016

You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures.