Latest Insights

PepsiCo Left To Weigh Up Thailand Options 20 Sep 2011

PepsiCo's partnership with Serm Suk is under threat after 59 years, signalling the dawn of a new and inevitably challenging era for the soft drinks firm in the country.

Latest News

Serm Suk to sell Est cola brand for US$48m 28 Oct 2014

Serm Suk, the Thailand-based soft drinks producer, has agreed to sell the Est cola brand to ThaiBev subsidiary International Beverage Holdings for THB1.56bn (US$48m).

Tito's Handmade Vodka hits Thailand 10 Sep 2014

Tito’s Handmade Vodka has extended the export presence for its namesake brand to include Thailand.

Ichitan lines up US$37m JV in Indonesia 27 Aug 2014

Thailand's Ichitan Group is to build a plant in Indonesia after agreeing to set up a THB1.18bn (US$37m) joint-venture with PT Atri Pasifix.

Pernod Ricard's Jacob’s Creek Lamoon 29 Nov 2013

Pernod Ricard's wine unit has launched a Jacob's Creek blended red in Thailand designed to match the country's cuisine.

Beer stoppage dampens ThaiBev's YTD profits 18 Nov 2013

ThaiBev has posted a sharp drop in YTD net profits as falling beer sales, caused by a halt in production, hampered the group.

PepsiCo launches Mountain Dew in Thailand 9 Oct 2013

PepsiCo is rolling out its Mountain Dew brand in Thailand, backed by a multi-media marketing campaign.

Coca-Cola Co push to get shy Thais talking 26 Sep 2013

The Coca-Cola Co has ramped up its Share a Coke campaign with packaging in Thailand that features compliments such as “handsome one” and “beautiful one”.

Struggling volumes drag on H1 for ThaiBev 16 Aug 2013

ThaiBev has seen the cycling of tough comparatives for its Serm Suk soft drinks unit hamper performance in the first half of this year.

Product Launch - THAILAND: The Coca-Cola Co's Habu 16 Aug 2013

Coca-Cola's Thailand unit has launched the company's first herbal drink.

ThaiBev toasts lively 2012 as sales, profits rise 27 Feb 2013

ThaiBev has posted a strong set of numbers for 2012 as its purchases of Serm Suk and a major stake in Fraser & Neave came into play in the year.