Latest Insights

CEPS and EASA face tough crowd in Stockholm 8 Oct 2009

The second conference on alcohol-related harm convened by the Swedish Presidency of the EU included a large representation of NGOs opposed to self-regulation as a way of tackling alcohol-related harm. Ben Cooper asked representatives of the two industry bodies invited to speak whether they received a fair hearing.

Latest News

Purity Vodka and Absolut end legal fight 3 Nov 2014

Purity Vodka and Pernod Ricard-owned The Absolut Company have settled their legal differences following disputes over marketing claims and trademarks in the US and Sweden.


CCE names Sweden as latest Coca-Cola Life market 27 Jun 2014

Coca-Cola Enterprises (CCE) has said Sweden will be the second European country to roll out the stevia-sweetened Coca-Cola Life.


Brooklyn Brewery, Carlsberg toast new brewery 7 Apr 2014

Brooklyn Brewery and Carlsberg have lifted the curtain on a new joint brewery in Sweden.


Rok Star launches Uisce Beatha Irish whiskey 31 Mar 2014

Brand development group Rok Star has secured Swedish distribution for its recently-launched Irish whiskey brand, Uisce Beatha.


Mackmyra to "pick our fights" after losses drop 17 Mar 2014

The head of Swedish whiskey maker Mackmyra has said smaller distillers face an uphill battle in the export market because of a lack of spending power.


Pernod Ricard recruits Absolut GTR director 2 Jan 2014

Pernod Ricard has appointed a replacement for the recently-departed director for Global Travel Retail at its The Absolut Co unit.


Mackmyra Svensk Whisky's Mackmyra Midvinter 23 Oct 2013

Mackmyra Svensk Whisky's Mackmyra Midvinter


Brooklyn Brewery links with Carlsberg for new site 7 Jan 2013

Brooklyn Brewery is teaming up with Carlsberg to build a brewery in Sweden - the US firm's largest export market.


Carlsberg to launch "craft-style" lager in Sweden 13 Jul 2012

Carlsberg Sweden is making a move into craft beer with the launch of a new "craft-style lager" - the first brew to come from its Backyard Brewery concept.


Altia to acquire Xanté Co 23 Jan 2012

Altia has signed a deal to acquire Xanté Co from the Swedish Tilander family.