Latest beverage news & analysis in North America

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Latest Insights

What's in store for Super Bowl 50 - Focus

Sunday's Super Bowl is fast approaching, which back in the pre-YouTube days meant growing excitement over the TV cast's ads. These days, how...

Ten things to know about spirits in the US

US spirits trade organisation the Distilled Spirits Council (DISCUS) held its annual spirits briefing in New York yesterday. Here, just-drin...

What do Bourbon and craft beer have in common?

A shift towards fuller-flavoured spirits should drive continued growth in imported and craft beer in the US, an analyst has said....

SoCo sale sets Brown-Forman on US whiskey course

Many saw it coming almost four months ago, but yesterday's announcement of Brown-Forman's decision to divest Southern Comfort is part of a s...

Latest Interviews

What next for Lucas Bols? - CEO Interview 21 Sep 2015

Andy Morton

Lucas Bols has seen a lot of changes recently. Earlier this month, just-drinks spoke to CEO Huub van Doorne about the company's IPO earlier this year, as well as the increasingly-crowded US spirits market and how best to target China's new cocktail culture.


Why did Mast-Jägermeister buy Sidney Frank? 10 Aug 2015

Andy Morton

Last week, Mast-Jägermeister, the German owner of the Jägermeister herbal liqueur, took control of its US distributor Sidney Frank Importing Co. Part of Mast-Jägermeister's new strategy to control distribution in its core markets, the acquisition was otherwise noteworthy because of the important role Sidney Frank has played in Jägermeister's global rise.With Jägermeister sales in the US under pressure, Mast-Jägermeister is looking to move away from its famous brand's reputation as a party shot and embrace the new craft spirits culture. But, as Mast-Jägermeister executive board member Michael Volke told just-drinks from New York last week, not completely away.

Latest News

Pepsico's NAB "best performance in recent memory" 12 Feb 2016

Lucy Britner

Pepsico has hailed the performance of its North America Beverages unit.


MillerCoors FY profits dampened by Q4 one-offs 12 Feb 2016

Olly Wehring

MillerCoors has seen the latter part of 2015 pull on its full-year bottom line, with one-offs in the fourth quarter hitting profits.


Brown-Forman plans Jack Daniel's expansion 12 Feb 2016

Lucy Britner

Brown-Forman has announced plans to build two new barrel houses and modify bottling facilities at its Jack Daniel's distillery, in an investment worth US$140m. 


Hawaii's Kona Deep ocean water set for US release 12 Feb 2016

Olly Wehring

Kona Deep has confirmed plans to roll out its namesake bottled water brand in the US.


Jagermeister announces Electronic Dance Music push 12 Feb 2016

Lucy Britner

Jägermeister has partnered with Live Nation in the US to sponsor a series of Electronic Dance Music (EDM) festivals in the country, in a bid to build brand loyalty among target consumers.


Heineken looks to expand Lagunitas beyond US 11 Feb 2016

Lucy Britner

Heineken has signalled plans to roll out Californian craft beer Lagunitas beyond its US heartland, this year. 

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