Cuba: Latest beverage news & analysis
Already a growth spirits category, the rum sector is unquestionably made all the more interesting for the presence of Havana Club. In this month’s just the answer, Olly Wehring spoke with Marc Beuve-Méry, managing director of Havana Club International, about denominations of origin for rum, the US embargo on Cuban rum and the ensuing trademark battle between Pernod Ricard and Bacardi over the Havana Club brand.
Pernod Ricard is to update the packaging for the 15-year-old expression of its Havana Club brand.
Pernod Ricard has moved to side-step its long-running legal row with Bacardi over the Havana Club trademark in the US, by lining up a new rum brand for the US called Havanista.
Pernod Ricard has confirmed a change of managing director at its Havana Club International JV, amid a raft of executive changes.
Pernod Ricard's Cuban rum joint-venture with Cubaexport, Havana Club, has lined up a global advertising campaign for its namesake brand.
Pernod Ricard's Cuban rum joint venture, Havana Club International, has posted a slight dip in full-year volume sales of its namesake brand, in what the firm has described as a “resilient performance”.
Havana Club International has unveiled a revamp of the packaging for its seven-year-old Havana Club rum variant.
Pernod Ricard has said it is “disappointed” by this weeks ruling against its Havana Club joint venture partner in the US, and warned that it will “aggressively prevent any unauthorised use” of the Havana Club trademark.
The head of Pernod Ricard's joint rum venture in Cuba has said he is more optimistic of seeing an end to the country's row with the US, following last year's election of Barack Obama as president.
The chief of Havana Club International, Pernod Ricard's joint venture with the Cuban government, has said that there is still no end in sight in the company's long-running legal row with Bacardi.
Havana Club is extending its ‘El Culto a la Vida’ global campaign with new TV and print advertising creatives. The campaign, which was unveiled at the end of May, covers a range of the Havana Club expressions.
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