Global sales of premium beer by volume rose by 150% between 2000 and 2006 to an estimated 375m hls!

This report is just-drinks' third edition of the popular global market review of premium beer. In it we provide updated market analysis, and examine the trends that have taken place over the past 18 months. We include commentary on consumer trends and product innovation, plus we take a look at leading brands, and include forecasts up to 2013. Exclusive comments from top industry executives provide an insight to the market from an insiders' points of view, helping you to understand your competitors and how they maintain their positions as major international players.


Chapter 1: Executive summary - A brief summary of the report, including a roundup of the key findings.

Chapter 2: Definition - What is premium beer compared with standard beer? The problem is that there is no precise definition that is universally applied by the industry, so in this section of the report we give explanations for terms used in the report.

Chapter 3: The leading international brewers - In this chapter we examine the top players and their premium brands. We include information on mergers and acquisitions, subsidiaries, joint ventures and market share for Anheuser-Busch Inc, SABMiller plc, InBev SA, Heineken NV, Carlsberg Breweries A/S, Scottish & Newcastle plc, Molson Coors Brewing Company and Foster's Group Limited.

Chapter 4: Major companies' marketing strategies - In this chapter we talk to key executives such as Graham Mackay, CEO of SABMiller and Foster's Group chief executive officer Trevor O'Hoy about what seems to be a growing recognition on the part of leading international brewers for the need for premium brand differentiation, desire to gain consumer insight in order to help develop clear identities for their brands and the need for product innovation.

Chapter 5: Market trends 2000-2006 - In this chapter we show figures for estimated global premium beer sales, plus the regional structure of premium beer sales with textural analysis.

Chapter 6: Premium beer consumers - While some leading international players see their premium consumers as being young, affluent adults, other major companies believe their premium brands appeal to a broad range of people, with affluence and education forming part of the demographic makeup of their target market. In this chapter we take a brief look at the media and promotional strategies of the big players.

Chapter 7: Product innovation - The premium segment of the beer market is recognised by the industry as being the one sector which has growth, and the leading brewers are under pressure to be innovative. Market conditions are competitive, making innovation vital, which has lead to new products such as lower-calorie light premium beers and new draught beer systems for the home. In this chapter we talk about some of the main players new product development, including Anheuser-Busch, Scottish & Newcastle, SABMiller, InBev and Heineken.

Chapter 8: Key factors that influence the demand for premium beer - The report looks at trends that influence demand, such as population trends, the global economic outlook and legislation and regulation.

Chapter 9: Global, regional and country forecasts to 2013 - There are many reasons to be optimistic about the continued growth of the premium beer market. Growth in established Western European and North American markets is slower than in the developing regions of Asia, Eastern Europe, Latin America and the Caribbean, but the trend is definitely positive in both global and regional terms. This chapter provides you with sales, value and volume forecasts for premium beer by region (Western Europe, North America, Eastern Europe, Asia Pacific, Latin America and Caribbean, Africa and Middle East, and Australasia) and globally to 2013.

Introduction

Chapter 1 Executive summary
Definition
Key findings

Chapter 2 Definition

Chapter 3 The leading international brewers
Introduction
The top players and their premium brands
Company profiles
Anheuser-Busch Inc
SABMiller plc
InBev SA
Heineken NV
Carlsberg Breweries A/S
Scottish & Newcastle plc
Molson Coors Brewing Company
Foster’s Group Limited

Chapter 4 Major companies’ marketing strategies

Chapter 5 Market trends 2000-2006
Estimated global premium beer sales
Regional structure of premium beer sales

Chapter 6 Premium beer consumers

Chapter 7 Product innovation

Chapter 8 Key factors that influence the demand for premium beer
Population trends and developments
The global economic outlook
Legislation and regulation

Chapter 9 Global, regional and country forecasts to 2013

List of tables
Table 1: The leading global brewing companies, 2005-2006
Table 2: The premium global beer brands of the leading brewers 2006/05
Table 3: Anheuser-Busch Companies and subsidiaries financial highlights 2006 and 2005
Table 4: Anheuser-Busch beer shipments 2006, 2005 and 2004 sector % share structure
Table 5: Anheuser-Busch International local licensed brewing agreements
Table 6: SAB Miller's financial performance 2000/01-2005/06
Table 7: Geographical structure of SAB Miller's sales turnover by value 2005/06
Table 8: InBev's financial performance 2000-2006
Table 9: Regional structure of InBev's sales by value and volume 2006
Table 10: Heineken's financial performance 2003-2006
Table 11: Structure of Heineken's business activities 2006
Table 12: Heineken's total sales and brand sales by volume, 2002-2006
Table 13: Regional structure of Heineken beer sales by volume 2006
Table 14: Carlsberg Breweries financial performance 2001-2006
Table 15: Carlsberg's beer sales by region 2006
Table 16: Scottish & Newcastle Plc Group turnover 2001-2006
Table 17: Structure of Scottish & Newcastle Plc Group sales 2006 % value
Table 18: Molson Coors financial performance 2005 and 2006
Table 19: Foster's Group Ltd's financial performance 2004-2006 as at June 30th each year
Table 20: Structure of Foster's Group Ltd sales by % value 2006
Table 21: Global sales of premium beer by value 2000-2006
Table 22: Global sales of premium beer by volume 2000-2006
Table 23: Regional structure of global sales of premium beer 2006
Table 24: Regional sales of premium beer by volume 2000-2006 (m hls)
Table 25: Sales in the top ten markets for premium beer 2000-2006 by volume (m hls)
Table 26: Global population trends 1950-2050 (bn)
Table 27: Global sales of premium beer by value 2000-2013
Table 28: Global sales of premium beer by volume 2000-2013
Table 29: Regional sales of premium beer by volume (m hls) 2000-2013
Table 30: Forecast of the regional structure of global sales of premium beer in 2013
Table 31: Sales in the top ten premium beer markets by volume (m hls) 2000-2013