Olly Wehring


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Olly WehringThe beverage business blog from Olly Wehring

If you would like to offer your comments, opinions, suggest topics or just have a good rant, please feel free to email: Olly Wehring.


Situation Vacant - Must love whisk(e)y 8 Dec 16

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you...


Bacardi's ice cube of information 6 Sep 16

I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? Here are some more details to help answer my - and maybe your questions...


Heineken gets Foster's profile boost with a catch 6 Sep 16

Here in the UK, we're coming to the end of a fine summer of cricket, with England having played against Sri Lanka and Pakistan in a number of matches around the country...


I'll drink what I want, Stoli, but make it easy, yeah? 11 Jul 16

Last month, SPI Group unveiled its latest advert for Stolichnaya in the US. Its an amusing little number that caries the instruction: Drink what you want. The “I am man” ad looks to distance Millennial men from notions of manliness and encourages them to plough their own furrow...


Your company's homepage on just-drinks 4 Jul 16

Who do you work for? I ask, merely to draw your attention to just-drinks’ company pages...


Caipirinha Facts! 8 Jun 16

This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, courtesy of Gruppo Campari’s Sagatiba cachaça brand...


Footy or beer? No, you can't have both 7 Jun 16

The Euro 2016 football tournament is almost upon us...


How to test Heineken's sense of humour 18 May 16

Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth...


Aperol Spritz - Just the one. A large one? 12 May 16

I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty...


Ex-Kraft CFO - Is Boston Beer Co readying a sale? 11 Jan 16

This may have slipped under the wire at the end of last year, but could a pre-Christmas HR announcement signal Boston Beer Co's preparedness for a sale?..

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