The beverage business blog from Olly Wehring
If you would like to offer your comments, opinions, suggest topics or just have a good rant, please feel free to email: Olly Wehring.
Whisky, whisky everywhere...
01 Mar 2013 15:30
We all like a laugh at someone else's expense, don't we? Witness, for example, the gleeful coverage today and yesterday of a whisky spill at Pernod Ricard's Chivas Brothers bottling operations up in Scotland.
When we spoke to the folk at Chivas this morning, they played down the volumes being quoted, but conceded that “a significant amount” of Scotch went down the plughole at its Dumbarton bottling facility on Tuesday evening.
More seriously, the unit was at pains to point out that none of the whisky hit any rivers in the area. “We have informed Scottish Water and other relevant authorities,” Chivas said.
You wouldn't catch me being so wasteful. I have a rule that I must sup the melted ice from my whisky glass the morning after.
Environmental Sustainability Briefings 2013 - just-drinks wants you
28 Jan 2013 15:31
Last year, just-drinks published four management briefings that detailed the role of environmental sustainability in the drinks industry.
This year, we're going to run updated reports on the four sectors, and we need your help.
If you would like your company's efforts in this area detailed in the briefings, please drop me a line as soon as possible, at email@example.com. I'll put you in touch with the reports' author, Ben Cooper.
Southern Comfort - Blame it on the weather, man
17 Jan 2013 14:26
Last year, Brown-Forman launched an advertising push for its Southern Comfort liqueur brand. The TV ad, which comprises little more than a curious-looking fellow walking on a beach, has proven quite popular with consumers.
So much so, that Brown-Forman has extended the campaign, to include a website showing our hero “doing his thing” in all types of weather.
Take a look at these examples.
There are 76 different scenarios where these came from. This should kill an afternoon.
Christmas at Bushmills
13 Dec 2012 16:01
Hearty thanks to the team at the Bushmills distillery in Ireland for their Christmas e-card, which included the link to this, below.
I've tried counting how many times the phrase "I'm not doing that" was uttered throughout the making of this video.
Any advance on 46?
13 Dec 2012 13:05
If you don't follow just-drinks on Twitter, then you're missing out on so much. Here's one pretty lame example, a Drinks Industry Christmas Carols thread we riffed on earlier this week.
So, from @robster38, the first #drinksindustryxmascarols - I'm Dreaming of a Whyte (& Mackay) Xmas
@bee_anchor: I'm dreaming of a Wort Christmas
@richardwoodard: Ding Dom Pérignon on Hine
@angelinebayly: Once in Royal Salute City
@chrstrdvdssn: Laddie snow, laddie snow, laddie snow!
@joeldram: Jinro Come All Ye Faithful
@richardwoodard: Highland Park the Herald Angels Sing
@joeldram: I Saw Mumm Kissing Santa Claus
@ollywehring: O, Campari Faithful
@Bee_anchor: Santa Baby(cham)
@Bee_anchor: Rolling Rockin' Around the Christmas Tree
@ollywehring: While Shepherds Downed Their Shots at Night
@melissacole: It's a Most Wonderful Time of the Beer
@markreynier: The Bolly and the Ivy
@ollywehring: Away in Taittinger
@Britner: Diageo come all ye faithful
@joeldram: Deck The Echo Falls
Pete Brown - We have a winner!
07 Dec 2012 12:11
Hearty congratulations to freelance beer writer Pete Brown, who was a double winner at last night's British Guild of Beer Writers' awards dinner in London.
Pete came away with the Fuller’s ESB award for 'Writing for the Beer and Pub Trade' and the 'Michael Jackson Gold Award', which recognises the year’s outstanding talent.
Very well done, sir!
To read some of Pete's work for just-drinks, click here.
All aboard the Tropicana Train
13 Nov 2012 16:25
Apropos of little else but the fact that I like trains, take a look at this footage, below.
The clip is filmed from the front of a CSX Evolution locomotive pulling the Tropicana 'Juice Train' that carries orange juice from Bradenton in Florida to Jersey City in New Jersey. That's 1,200 miles in almost 48 hours.
Luckily for you, the journey has been sped up to take less than three minutes.
Alcohol in Moderation - 21st Anniversary Conference in London this week
15 Oct 2012 12:24
You may have seen our in-depth coverage of ICAP's two-day conference in the US last week, at which the trade body released its report into industry measures around the world to reduce the harmful consumption of alcohol.
Next up, later this week, UK-based Alcohol in Moderation will host a one-day seminar in London. The conference, which takes place in London on Thursday (18 October), looks at ‘Alcohol Education, what works?’ and 'The development of lower alcohol beverages, with a spotlight on successful markets and innovations'.
G-Spirits - Your mother wouldn't like it
02 Oct 2012 12:21
Behold! A four-in-the-morning marketing idea made real.
Say hello to G-Spirits, a German spirits company that has come up with the idea of bottling a rum, whisky and vodka that has been poured over a lady's chest.
The video, below - which is so NSFW - explains the concept better than I would care to.
A tenner on the next spirits M&A deal
01 Oct 2012 16:41
You know that interlocking of fingers thing that we humans can do?
Brown-Forman and Whyte & Mackay? Could be, could be.