If you don't follow just-drinks on Twitter, then you're missing out on so much. Here's one pretty lame example, a Drinks Industry Christmas Carols thread we riffed on earlier this week.

So, from @robster38, the first #drinksindustryxmascarols - I'm Dreaming of a Whyte (& Mackay) Xmas

@bee_anchor: I'm dreaming of a Wort Christmas

@richardwoodard: Ding Dom Pérignon on Hine

@angelinebayly: Once in Royal Salute City

@chrstrdvdssn: Laddie snow, laddie snow, laddie snow! 

@joeldram: Jinro Come All Ye Faithful

@richardwoodard: Highland Park the Herald Angels Sing

@joeldram: I Saw Mumm Kissing Santa Claus

@ollywehring: O, Campari Faithful

@Bee_anchor: Santa Baby(cham)

@Bee_anchor: Rolling Rockin' Around the Christmas Tree

@ollywehring: While Shepherds Downed Their Shots at Night

@melissacole: It's a Most Wonderful Time of the Beer

@markreynier: The Bolly and the Ivy

@ollywehring: Away in Taittinger

@Britner: Diageo come all ye faithful

@joeldram: Deck The Echo Falls

Hearty congratulations to freelance beer writer Pete Brown, who was a double winner at last night's British Guild of Beer Writers' awards dinner in London.

Pete came away with the Fuller’s ESB award for 'Writing for the Beer and Pub Trade' and the 'Michael Jackson Gold Award',  which recognises the year’s outstanding talent.

Very well done, sir!

To read some of Pete's work for just-drinks, click here. 

Apropos of little else but the fact that I like trains, take a look at this footage, below.

The clip is filmed from the front of a CSX Evolution locomotive pulling the Tropicana 'Juice Train' that carries orange juice from Bradenton in Florida to Jersey City in New Jersey. That's 1,200 miles in almost 48 hours.

Luckily for you, the journey has been sped up to take less than three minutes.

All aboard.

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You may have seen our in-depth coverage of ICAP's two-day conference in the US last week, at which the trade body released its report into industry measures around the world to reduce the harmful consumption of alcohol.

Next up, later this week, UK-based Alcohol in Moderation will host a one-day seminar in London. The conference, which takes place in London on Thursday (18 October), looks at ‘Alcohol Education, what works?’ and 'The development of lower alcohol beverages, with a spotlight on successful markets and innovations'.

Full details of the event can be found here. For registration, click here.

Behold! A four-in-the-morning marketing idea made real.

Say hello to G-Spirits, a German spirits company that has come up with the idea of bottling a rum, whisky and vodka that has been poured over a lady's chest.

The video, below - which is so NSFW - explains the concept better than I would care to.

You know that interlocking of fingers thing that we humans can do?

Well, having read this about Brown-Forman's future earlier today, I'm doing it now while harking back to this from last week.

Brown-Forman and Whyte & Mackay? Could be, could be.

Hearty thanks to the folk at Coca-Cola GB for their invitation to the Olympic Park last week. My photos of Jamaica's 1-2-3 in the 200m mens final and David Rudisha's world record in the 800m is limited to my Facebook friends, so breathe easy.

Here's a snap to soften that blow.

Come on, then; own up.

Was this your marketing department's idea?

It's maybe a bit mean of me, I know, but, on the back of Whyte & Mackay's oil spill into the Cromarty Firth last year, resulting in today's fine, I have one question:

Can we expect an addition to W&M's The Dalmore Rivers Collection any time soon?

If you had one share in Coca-Cola Co in 1919...

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You'd be very rich. And old.