The beverage business blog from Olly Wehring
If you would like to offer your comments, opinions, suggest topics or just have a good rant, please feel free to email: Olly Wehring.
Heineken Settles Down for the Best Day of Sport Ever
21 May 2010 13:14
It's Friday afternoon, and the weekend has almost landed.
I'll wager, however, that one drinks company is looking forward to this weekend a touch more than the rest of us.
Heineken is gearing itself up for an advertising perfect storm scenario tomorrow (22 May). For the first time, the finals of Europe's elite rugby and club football tournaments reach their respective climaxes on the same day.
The European evening of sporting green kicks off in Paris at 1800, when the two French teams of Biarritz and Toulouse fight it out for the rugby union Heineken Cup. Then, less than three hours later, the spotlight switches to Madrid where Bayern Munich take on Inter Milan for the football Champions League, of which Heineken is a major sponsor.
Days like this really must be a marketer's wet dream.
Shame the flight between Paris and Madrid cancels out attending one of the games, huh.
LIWF & Distil – All the Fun of the Fair – Day Three
20 May 2010 16:13
We're into the home straight here in London, with this year's wine fair set to close its doors within the next hour. The final day is traditionally the quieter of the three, and this year has been no exception.
But what of Tuesday and Wednesday? Well, the numbers look a bit like this:
Tuesday: 6,367 visitors, an increase of ten (that's ten visitors, not 10%!) on last year.
Wednesday: 4,445 visitors, down a little on the 4,704 of 2009.
Visitor numbers, therefore, have been pretty flat thus far, down by only 0.2%.
That's the quantity, but what of the quality? Only time will tell, and we'll get back to you on that one when the dust has settled.
LIWF & Distil – All the Fun of the Fair – Day Two
19 May 2010 12:21
We're into the business end - day two of the London International Wine Fair is in full swing. Yesterday saw the usual grizzling here at ExCel: Getting here's a nightmare; Food and drink is extortionate; The queue for the cloakroom is outrageous; The spirits section is shrinking.
What is forgotten every year is that, these grizzles are pretty immoveable.
They're here every year and they're part of the experience. And they always, ALWAYS disappear by the second day. As usual, the vibe in the hall is positive and business-like.
LIWF & Distil 2010 - All the Fun of the Fair
18 May 2010 12:37
I'm still chuckling over a comment from our very good friend Chris Carson, the former chairman of Constellation Europe and current CEO of Italian wine cooperative, Gruppo Italiano Vini.
He seems to be enjoying his new position, which he assumed two years ago, and isn't missing his Constellation days too much.
“When you're running a company the size of Constellation,” he says, “it's difficult to find time to put your foot on the ball, take a look around and see where to ... lay it off.”
Concha y Toro and Manchester United's wine aficionado
18 May 2010 11:29
You may have seen today (18 May) that Concha y Toro is to become the official wine of Manchester United football club later this year.
The Red Devil's manager, Sir Alex Ferguson, is known to be quite a wine buff, regularly sharing a post-match bottle with his opposing managers in his office.
“I'm delighted to be working with Concha y Toro,” he said today. “Like United, it's a company with a lot of history that, while never afraid to change, has always kept hold of its roots. This is a partnership that unites the two great passions in Latin America: football and wine. I'm looking forward to it.”
What other managers might say if Ferguson produces a bottle of Concha y Toro after the match, unfortunately, was not reported.
LIWF & Distil 2010 - The calm before the storm
17 May 2010 13:06
We're less than 24 hours away from this year's London International Wine Fair, and just-drinks is getting everything ready to head to ExCel.
We'll be there in force throughout the three days, so drop us a line at firstname.lastname@example.org if you'd like us to come and say hello.
I'll also be part of the panel at our 'State of the Nation' seminar on Wednesday, so if you'd like to watch me gape in wonder at the experts on our panel, click here to reserve your seat.
Thanks, meanwhile, go to the Port company who have invited me to their stand for "aperitif festivities with cocktails"... on Tuesday morning at 1130.
A bit early for me, but thanks.
Does anyone have anything going on on Wednesday evening? In previous years, the main party night of the exhibition was a logistical nightmare as we raced from soiree to soiree. This year, however, all I can hear is the sound of crickets.
Or is it something I said?
Here's hoping the ash cloud hasn't made your journey too arduous. See you in the hall.
Ciroc ad - You're sorry?
27 Apr 2010 14:57
"I am sorry that I'm coming to you live from a bubble bath."
Not as sorry as we are, 'Diddy'.
What price premium?
22 Apr 2010 17:22
I managed to grab some time with Diageo's chief marketing officer, Andy Fennell, yesterday and a fascinating chat we had too. The fruits of our conversation will be up on just-drinks early next week.
I thought I'd take the opportunity to ask Andy a question that I've been scared of asking anyone in the drinks industry, since I joined just-drinks, for fear of looking, well... a bit stupid.
"What price is premium?"
The term 'premiumisation' may remain a spellcheck candidate on Word, but in our industry it has become ubiquitous with every single one of you. But, how much does a product have to be to qualify as 'premium'?
"The generally accepted definition of premium (in the spirits category) is at the Smirnoff, Captain Morgan price point and upwards," Andy told me. "If you're in the US, you're talking US$10 and up per standard bottle is premium, $20 and up is super-premium and $30 and up is ultra-premium."
Do these levels ring true with your firm? Because $10 per standard bottle strikes me as remarkably good value for a bottle of premium spirit.
The LIWF 2010 – Let's get ready to rumble
21 Apr 2010 17:33
There's less than a month to go until this year's London International Wine Fair, and it's shaping up to be quite a good'un, least of all because it's the event's 30th anniversary this year. Take a look here to peruse the first show's calendar – there are a few familiar names.
For those of you who haven't registered, click here.
As usual, just-drinks will be out in force during the three days, so come along and watch us at work at our stand, G10.
We'll also be running our regular daily diary in the run-up to the show, with details of whose doing, showing and offering what in the hall. These diary pieces will start up on 1 May, so get your company's news to us now, by emailing them to email@example.com.
Finally, we're getting very excited about our 'State of the Nation' seminar, which we'll be hosting on the Wednesday. Not only will yours truly be giving his two penn'orth on how the landscape looks in the UK for wine companies, but we'll also have Troy Christensen (president of Constellation Australia and Europe), Simon Thorpe (managing director of Negociants UK) and Daniel King (COO of mySupermarket-Insights) balancing out my ramblings with their knowledgeable insights.
Admission is free, but spaces are limited, so click here for details on how to reserve a place.
We look forward to seeing you.