USA: Zoho and Instill Form Strategic Alliance to Offer Complete Food and Beverage Network for Hospitality Industry
Under the terms of the agreement, Instill will provide Zoho with exclusive access among the hospitality industry to its Purchase Web service and network of foodservice and beverage suppliers and distributors. Available immediately, Zoho members will have the option to access Instill's network to procure foodservice products, equipment, and non-alcoholic beverages. Instill will also be fully integrated into Zoho's marketplace, enabling a complete, seamless purchasing cycle from P.O. through order receipt, for Zoho members. Both companies project the integrated solution to be available in the fourth quarter of this year.
"We look forward to reaping the benefits that this partnership will bring," said Gary Loveman, COO of Harrah's Entertainment, Inc. Harrah's entered into an agreement with Zoho earlier this year to streamline its purchasing processes and reduce back-of-the-house operating costs.
Zoho and Instill Form Strategic Alliance Page 2 "We expect that by integrating the ordering and billing process into one, central, automated location, Zoho and Instill will significantly reduce the time spent processing and fulfilling Harrah's monthly food and beverage purchase orders," Loveman said.
"Our strategic alliance with Instill takes Zoho one step further in fulfilling our mission to offer a world-class online destination for all the hospitality industry's operational needs," said Bill Fraine, CEO of Zoho Corporation. "Since we launched in March, we have focused 100 percent on delivering innovative solutions to the industry, and executing that vision. Instill shares this like-minded vision and attention to customer value."
"Zoho's adoption of Instill's food procurement service further demonstrates our position as the leading e-commerce provider for the foodservice industry, and gives us focused access to a large additional vertical market," said Mack Tilling CEO and co-founder of Instill. "We chose to partner with Zoho because we were very impressed with their management team and the success they've had attracting leading hospitality organizations to their marketplace."
Zoho is the premier online hospitality marketplace backed by leading technology companies, including Dell and Ariba, and is the choice of leading properties such as Harrah's Entertainment Inc. and Starwood Hotels & Resorts Worldwide, Inc., including its St. Regis, Luxury, Westin, Sheraton, Four Points and W brands. With no software to install, upgrade or maintain, Zoho empowers purchasing organizations and suppliers across all segments of the hospitality industry to streamline the entire procurement lifecycle - from planning and design, to procurement of operating supplies and services, to liquidation of used and surplus goods. Unlike e-purchasing sites, Zoho helps hospitality organizations strengthen their procurement processes by eliminating inefficiency and reducing costs across the entire supply chain - including transportation and banking. For more information, visit Zoho on the Worldwide Web at www.zoho.com, or call Zoho world headquarters at (408) 469-4200.
About Instill Corporation
Instill has been providing e-Business services to the foodservice industry since 1993, delivering e-commerce and information services to the restaurant supply chain including operators, distributors, and manufacturers. Instill's suite of Internet services enable more efficient procurement processes and business intelligence. Instill consolidates industry-wide data and provides business intelligence capabilities for improving the profitability and market positions of its customers.
Zoho and Instill Form Strategic Alliance Page 3 The company services and links thousands of operators with their key distributors. Some of the operators using Instill services include, Applebee's International, Delaware North, Fine Host, Five Star, Lettuce Entertain You, Marie Callender's and Sodexho Marriott Services. Instill also provides services today to many of the major food manufacturers and has strategic alliances with such partners as The National Restaurant Association, Procter & Gamble and Technomic. With over 200 employees, Instill is headquartered in Redwood City, California. Instill can be reached at 888-Instill or visit Instill's Web site at www.instill.com
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