CANADA: Zevia adds three flavours to stevia-based range

By | 23 April 2013

Zevia has expanded its stevia-based CSD portfolio in Canada with three new flavours.

Cherry Cola, Dr. Zevia and Caffeine Free Cola join the eight other flavours already available in the country, Zevia said today (23 April). “Canada's commitment to finding smarter food and beverage options has quickly fuelled Zevia's growth across the nation," Zevia CEO Paddy Spence said.

Cola, Ginger Root Beer, Cream Soda, Lemon Lime Twist, Ginger Ale and Orange were launched in Canada in 2011 and Grape and Black Cherry last year.

Cherry Cola was launched in the US in February last year, however Strawberry and Lime Cola, which were unveiled at the same time, are not yet available in Canada.

Expert analysis

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Stevia’s arrival in the international sweeteners market is almost certain to shake up the entire area of sugar replacement, but the big question is whether it will erode volumes of existing high-intensity sweeteners or will settle comfortably alongside them with its broader focus on balanced wellness rather than dieting. In order to answer that question, this report explores the background, current status and future directions for stevia sweeteners.

Sectors: Product launches, Soft drinks

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CANADA: Zevia adds three flavours to stevia-based range

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