US: YouTube hosts Malibu contest
By just-drinks.com editorial team | 2 May 2007
Pernod Ricard's Malibu has launched a competition online, hosted by YouTube.com, to promote its new tropical banana flavoured drink.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Pernod Ricard's Malibu has launched a competition online, hosted by YouTube.com, to promote its new tropical banana flavoured drink.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Diageo explains UK supermarket plea
Diageo has responded to recent reports that it is in talks with UK supermarkets to stop promotions that mark down prices to a competitive level during the holiday season.
ITALY: Baarsma Wine Group Holding acquires Canei wine brand
Baarsma Wine Group Holding has acquired Pernod Ricard Italia's Canei wine brand.
UK: Pernod, Beam and Diageo appeal to UK supermarkets – report
Pernod Ricard, Beam Global Spirts & Wine and Diageo are in talks with supermarkets to stop seasonal 'buy one get one free' promotions in the UK, according to reports.
