US: Youngsters hitting alcohol websites

By Monica Dobie | 12 March 2004

Hundreds of thousands of American youths too young to legally drink are logging on to websites advertising alcohol brands for entertainment purposes despite measures taken from companies to restrict access to minors, according to a recently released study.

Research from the Centre of Alcohol Marketing and Youth, at Georgetown University, said that nearly 700,000 online visits were made from under-21's during a six month period. The study said many youths played video games, downloaded music and checked out new gadgets, whilst being exposed to images of alcohol marketing.

The centre said the vast majority of the alcohol websites asked users to confirm their age, but doing so did not prevent minors from entering the sites.

Sectors: Beer & cider, Spirits, Wine

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