AUSTRALIA: Yering Station cuts distribution ties
Yering Station is to go it alone in the UK. The Australian winemaker announced late last week that it is parting company with current UK distributor Seckford Wine Company, in a move that involves taking control of its own distribution in the UK.
London-based European manager Brett Fleming will be working closely with newly appointed Natalie Schaefer, ex-Australian Wine Export Council Corporate Relations Officer, to establish a London distribution office. They will be working with Seckford to facilitate a smooth transition.
In a statement, commercial director Gordon Gebbie said: "We have enjoyed working with Pippa Woods and her team over the past four-and-a-half years, establishing the Yering Station brand with them in the UK market.
"Due to the growing competitiveness of the environment and our strategy to focus on the export market, we have made the decision to handle our own distribution, commencing 1 March.
"Natalie's appointment will give added support for the UK and help deliver our goals for Europe," Gebbie added.
"We are very excited by this new development - with the combined expertise of Brett and Natalie, it is sure to be a successful 2004."
Yering Station commenced work with Seckford in July 1999.
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