US: XStream launches lo-cal "rocket fuel"
By just-drinks.com editorial team | 26 July 2006
Florida-based new age drinks group XStream Beverage Network is launching a lo-carb variant of its energy drink brand Chinese Rocket Fuel.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Florida-based new age drinks group XStream Beverage Network is launching a lo-carb variant of its energy drink brand Chinese Rocket Fuel.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
FRANCE: CCE in US$47m production investment
Coca Cola Entreprise (CCE) is planning to invest EUR36m (US$46.6m) at two of its five production plants in France this year.
Brands look to pack innovation to stand out
On-shelf impact, convenience, shelf-life, brand loyalty and increasingly environmental credentials all factor into the packaging choice for soft drinks brands. Moreover, writes Annette Farr, when it comes to launching new products, manufacturers look to packaging innovation to provide a point of difference.
US: BooKoo lines up fruit-rich energy drink
BooKoo Beverages has unveiled what it claims to an energy drink with one of the highest juice contents in the category in the US.
