US: XStream acquires Ayer Beverage
The US-based XStream Beverage Group has completed its acquisition of Ayer Beverage, a central Massachusetts-based distributor of new-age beverages such as juice, water and sports drinks. Specific terms of the acquisition were not disclosed.
Ayer Beverage delivers to area schools, independent retailers, health clubs, cash and carry accounts and mobile caterers.
"Ayer is one of the best-managed distribution companies we've seen in quite some time," said XStream Beverage Group CEO, Jerry Pearring. "Owner John Lehan runs a very tight ship and the acquisition will provide an ideal platform for XStream to aggressively expand into the Boston market."
Ayer Beverage will be renamed Beverage Network of Massachusetts and gives XStream Beverage contiguous geographic coverage from Boston through the entire state of Connecticut, joining forces with Beverage Network of Connecticut, XStream's previous New England acquisition. XStream also owns and operates Beverage Network of South Florida that covers Miami-Dade, Broward and Palm Beach Counties.
Pearring said that Lehan will continue as general manager of the newly acquired entity. He said that Beverage Network of Massachusetts will immediately distribute XStream's proprietary energy drink Yohimbe while its Maui Juice products and the Squeeze soda brand will be distributed in the near future.
"I've been closely observing the progress XStream Beverage Group has made over the past year," said Lehan. "I've been very impressed with their aggressive sales and growth philosophy which closely aligns Ayer's. I'm delighted to be the Massachusetts link of the XStream Beverage Network concept."
XStream Beverage Group recently acquired the Maui Juice Company and the Squeeze soda brand.
Sectors: Soft drinks
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