UK: WSTA launches minimum pricing campaign
The WSTA aims to convince drinkers minimum pricing is a bad idea
A new UK industry campaign has been launched aiming to highlight "unfair" minimum pricing and galvanise public opposition to the measure.
The 'Why Should Responsible Drinkers Pay More?' campaign, set up by the Wine & Spirit Trade Association, is being supported by a bespoke website. The site, which launched today (28 January) invites users to sign a petition against minimum pricing and e-mail or tweet a pre-written letter to their MP.
A calculator also allows drinkers to work out how much more they will pay under minimum pricing.
Industry opposition to the move has stepped up after the UK Government announced in November that it is consulting on plans for a GBP0.45-per-unit minimum price.
Meanwhile the UK and Scottish Governments are currently embroiled in a legal battle with the Scotch Whisky Association (SWA) over the measure in Scotland. The SWA launched a judicial review against the measure in July, which has already gained Royal Assent in the country.
Miles Beale, the WSTA's chief executive said the group believes there is "no simple link" between alcohol price and harm and increasing the price will not tackle "problem" drinking.
"The ... campaign aims to start the debate with consumers about the Government’s plans to set higher prices for alcohol and to warn them that it will cost responsible drinkers more," he said.
“The UK already has some of the highest alcohol prices in Europe and, given that alcohol consumption has fallen by 13% since 2004, these radical plans to increase the price of alcohol seem completely unfair, untargeted and ineffective.”
After nearly 20 years of working in the beer and spirits categories, Andrew Carter pitched up at Treasury Wine Estates (TWE) last year charged with leading the group's Europe, Middle East and Asia reg...
The headlines today (3 May) may suggest that minimum unit pricing is on its way in Scotland. But, for those in our industry who oppose the proposal, there's no need to panic yet. There's still a way t...
The UK Coalition Government has officially abandoned plans to introduce minimum unit pricing for alcohol in England and Wales....
- Whatever happened to binge Britain? - comment
- The dangers of squaring up to your competitor
- The US beer market - A level playing field for all
- Remy Cointreau's Q2 and H1 - preview
- Constellation and Ballast Point's "sticker shock"
- Sidney Frank CEO to head Clooney's import co
- Diageo sells off United Spirits' Bouvet Ladubay
- Diageo Australia appoints commercial head
- Irish whiskey brands could fail without bulk
- A-B InBev to "kick the tyres" at Coca-Cola
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Wine Market to 2019 - Market Size, Development, and Forecasts
- Global Wine Market: News and Events September 2015