Miles Beale will take over as WSTA chief exec in June

Miles Beale will take over as WSTA chief exec in June

The Wine and Spirit Trade Association (WSTA) has appointed a new chief executive, from the public sector, to start in June.

Miles Beale, currently deputy director for EU and international agriculture policy at DEFRA, will replace Jeremy Beadles as head of the UK trade body, who quit the role in November. WSTA communications chief Gavin Partington has been acting as interim chief executive.

Beale said: "I am delighted to be joining the WSTA team and look forward to supporting its members and the wine and spirit industry to maintain and improve its dialogue with government. 

“Together we can chart an effective course between responsibility, growth and consumer choice.”

Beale has worked across a broad range of public policy, including urban regeneration and social exclusion, the WSTA said. He has also worked closely with senior ministers in successive governments.

Tim How, WSTA chairman, said: “I am very pleased to welcome Miles to the WSTA. He brings with him extensive experience across government, which will help the industry navigate a broad range of policy issues impacting the sector at both UK and EU level.”

Beadles, who was appointed chief executive in October 2005, left the role to become Heineken's corporate relations director in the UK.