WorldJuiceTrade.com (www.worldjuicetrade.com), the e-marketplace for buyers and sellers of bulk juice concentrate, today announced they will use GeoTrust services to support member transactions online.

GeoTrust, Inc. (www.geotrust.com), building the global standard to identify credible and legitimate trading partners over the Internet, will provide WorldJuiceTrade.com's members with GeoTrust's Safe Market solution to help manage online risk in the billion-dollar bulk juice concentrate business.

The global reach provided by WorldJuiceTrade.com means buyers and sellers may not have existing relationships and increases the need for more information about participants. GeoTrust's Safe Market solution provides WorldJuiceTrade.com members with an instant, cost-effective and reliable way to learn more about the international trading partners they are conducting business with online. GeoTrust will provide comprehensive company profiles, or True Credentials, of these producers and bottlers so trading partners can perform due diligence online at the time and point of need. This online due diligence includes site authentication and assurances that the person on the other end of the transaction is authorized and associated with the business.

"WorldJuiceTrade.com is making huge inroads into the international trade of bulk juice concentrate and GeoTrust will help ensure businesses involved in these instant global transactions have the online due diligence information they need to make decisions," said GeoTrust COO Jothy Rosenberg.

Christine Wiseman, director of WorldJuiceTrade.com, says GeoTrust will give the company's e-marketplace members added confidence to begin to replace existing transaction methods with online functionalities that allow them to realize the productive benefits of digital business deals. "The services provided by GeoTrust are an important step in building trust among the members of WorldJuiceTrade.com. Buyers and sellers need to know they are entering a transaction with a reliable partner," said Wiseman. "We selected GeoTrust as a service provider because they can offer a complete package of trust services, from upfront verification and due diligence to linking insurance and risk management services."

GeoTrust is setting the standard for how businesses around the globe will view company profiles to establish online trust. GeoTrust compiles and stores third-party information on more than 58 million companies worldwide. GeoTrust also provides transaction feedback, and information on company business policies for a comprehensive view into the business practices of potential trading partners. This instant, objective online status check of companies helps reduce the risk of doing business with anonymous Internet vendors.

The technology behind WorldJuiceTrade.com won two prestigious e-Millennium awards at the Spring 2000 COMDEX, the largest information technology show in the world. The company's patent-pending technology won for Best New Technology and Best B2B Solution.

About WorldJuiceTrade.com

WorldJuiceTrade.com is the first e-commerce marketplace designed exclusively for buyers and producers of bulk juice concentrates. WorldJuiceTrade.com will put the global bulk juice concentrates marketplace online, utilizing the speed of the Internet to make traditional processes, such as product sampling, terms negotiation and order fulfillment, more efficient and cost-effective. Members of WorldJuiceTrade.com will deal directly with each other, saving time and money in the process, and will obtain real-time data about current market conditions from online charts and graphs, and can research projected future market trends by utilizing WorldJuiceTrade.com's proprietary statistics and analysis tools.

WorldJuiceTrade.com's Comdex award-winning, patent-pending technology categorizes listings according to juice concentrate type that will allow for targeted searches and ease of use. Local representatives in juice producing and purchasing regions worldwide, along with member service staff, will be available to help bulk juice concentrate professionals get started.

About GeoTrust, Inc.

GeoTrust, Inc. is a leader in the emerging field of online trust. With its suite of services and strategic industry partnerships, the company reduces the risk within b-to-b digital marketplaces by providing buyers and sellers with instant access to a participant's trust profile in an online transaction. Built upon a comprehensive collection of participant-disclosed data, third-party and customer feedback data that encompasses reputation, policies, practices and performance history, these trust profiles ensure that every digital handshake can be made with confidence.