UK: Women's taste for real ale on the rise - figures
CAMRA's figures suggest real ale is attracting a rising female following
More UK women are showing an interest in real ale as the category continues to shake-off its “flat cap image”, according to latest figures.
Consumer group the Campaign for Real Ale (CAMRA) revealed today (13 August) that women now account for 22% of its membership, a 20,000 rise in the last decade. The group also pointed to research showing that the number of women trying real ale has grown from 14% to 34% in the last three years.
“Our national drink threw off its flat cap image years ago and now it is increasingly seen as a drink for women as well as men,” said Colin Valentine, CAMRA’s chairman. “That trend will help put the whole British beer market back on a track towards growth.”
In the last ten years, CAMRA's membership has more than doubled from 65,000 to 150,000. The UK now has around 1,000 breweries, producing around 8,000 different real ales.
The figures were released to coincide with CAMRA's Great British Beer Festival taking place at London Olympia from today until Saturday. Around 55,000 people are expected to attend over the five days.
Sectors: Beer & cider
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