RESEARCH: Women and wine – a perfect match
The role of women as wine consumers is gaining a higher profile, according to recent research from the US. The non-profit organisation Wine Market Council (WMC) said yesterday (17 May) that women purchase more than 70% of all wine sold in the US, and account for two out of three wine drinkers.
Quoting author and wine expert Leslie Sbrocco, the WMC said that the idea that women buy only 'value wines' is, in fact, a myth.
"Women account for 60% of high-end wine drinkers in the US," Sbrocco said, "meaning that they purchase wine costing more than US$15 occasionally to frequently, have more than 12 bottles on hand, and would buy wine costing over US$15 for a casual meal at home."
"Women are adventurous when it comes to buying wine and are willing to try new varietals, regions and producers if they offer top quality and value," Sbrocco added. "It's not about making wine different in the bottle for women. The point is to make wine a regular part of any lifestyle. That includes offering ease and convenience with things such as unique bottle sizes and screwtops."
- Why Scotch must drop the 'malts good, blends bad'
- Pernod's mood darkens over India - Analysis
- Does alcohol accelerate the onset of dementia?
- Cognac is back - is Remy Cointreau ready?
- Soft drinks is losing the recycling game
- Diageo to cut 105 jobs in Scotland, 50 in Italy
- Scotch sales set to soar, despite recent struggles
- Pernod Ricard posts solid YTD sales jump - results
- Pernod Ricard YTD fiscal-2017 sales performance
- Cognac needs innovation at bottom end - Pernod
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Myanmar - ISA Country Report
- Flavoured Powder Drinks in 2017: Confronting an Ageing World