UK: Wolf Blass to launch TV ad campaign
Following a summer of cricket sponsorship, Wolf Blass is about to launch its first national television advertising campaign in the UK.
The television advertising is part of a £1.8m marketing push, the brand's biggest ever consumer and trade marketing support programme in the UK.
The four-week-long campaign will begin on the 14th November. It will feature the Wolf Blass eagle.
A series of proximity sheet advertisements will augment the television campaign, appearing in multiple grocers in the last two weeks of November.
"Fresh from the remarkably successful summer of cricket sponsorship, it is crucial that Wolf Blass remains in the limelight. Christmas is a key period for any wine brand and the TV advertisements and targeted programme of posters will continue to drive awareness and maintain our visibility. We have chosen channels to fit our target ABC1 male and female audience: Channel 4, ITV and selected satellite channels." said Jeremy Gibson, Wolf Blass senior brand manager.
The television advertisements will appear nationally in the weeks commencing 14th November, 21st, 28th and 5th December. The proximity sheet advertising will appear in multiple grocers in the weeks commencing 21st and 28th November.
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