UK: Wolf Blass follows cricket with rugby
Wine brand Wolf Blass has secured a deal to become the 'Official Wine of England Rugby'.
The Foster's Group-owned brand has signed a two-year deal with the Rugby Football Union in England, the company said yesterday (12 September). Financial details were not disclosed.
"Rugby is as famous for its social side as it is for its on pitch action, and I am confident that Wolf Blass's selection of wines will prove popular amongst rugby supporters," said RFU business operations director Paul Vaughan. "Wolf Blass has a long tradition of producing an extensive range of quality wines, and we look forward to a long, and fruitful, partnership."
Jeremy Gibson, senior brand manager for Wolf Blass added: "As a winemaker sporting more than 3,000 international awards we are delighted to be associated with Rugby World Champions, England. This partnership will introduce to us to rugby supporters who we hope will also become Wolf Blass fans."
Wolf Blass will subsequently be served by the RFU's corporate hospitality partner, Twickenham Experience Limited, as well as being available in bars around the stadium on Twickenham match days.
Wolf Blass enjoyed a high profile summer last year, thanks to its 'Official Wine of the Test Match Grounds' status. The Ashes series of cricket matches, which saw England pip Australia to the famous trophy, kept the country glued to its television screens throughout the summer.
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