US: Wm Grant prepares Reyka vodka advertising

By | 6 June 2007

William Grant & Sons has lined up an advertising push for its Reyka vodka brand.

The promotion marks the company's first above-the-line advertising spend, William Grant said yesterday (5 June). The three internet adverts, which feature Icelandic singer Hafdis Huld, will run in the US, UK and Iceland throughout June and July.

The GBP1m (US$1.99m) spend will feature static and interactive banner ads on sites including, and, as well as on-line competitions to win a trip to Iceland and a new website, at The campaign targets opinion-forming 25-35 year olds and high frequency web-users.

"We wanted to create a series of ads that really communicated Reyka Vodka's heritage as an intrinsically Icelandic product and to do this successfully we needed to work with Icelandic actors and script writers," said Elwyn Gladstone, Reyka Vodka's brand director. "People are getting fed up with pretentious vodka advertising - its time for someone to have a little fun with it. Reyka's eco-friendly production, supremely high quality, and 'hand-made' credentials give us the license to have a bit of fun. Iceland has huge relevancy to our target consumers and we wanted to give them the 'Reyka' view on what Iceland is."

The adverts will be supported by an integrated PR and marketing plan which includes the release of a limited edition bottle, on which eight Icelandic images will appear on the neck of the bottle from August.

Sectors: Spirits

Companies: William Grant

View next/previous articles

Currently reading -

US: Wm Grant prepares Reyka vodka advertising

There are currently no comments on this article

Be the first to comment on this article

Related articles

INDIA: Sula brings Asahi Super Dry to India

Sula Selections, the import arm of Sula Vineyards, has launched Asahi Super Dry beer in the Indian market.

BELGIUM: EU vodka producers warned – “no nit-picking”

The European Commissioner for Agriculture and Rural Development has warned the region's vodka producers that there will be "no nit-picking" over pending definition laws.

US: Casa Herradura helps offset costs for Brown-Forman Q2

Brown-Forman has reported a healthy lift in operatng profit for its third quarter, thanks in part to its purchase of Casa Herrdura.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page