UK: Wm Grant outlines Glenfiddich ambitions
By just-drinks.com editorial team | 29 March 2007
William Grant & Sons is to embark on a GBP23m (US$45m) marketing effort behind flagship Scotch whisky Glenfiddich.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

William Grant & Sons is to embark on a GBP23m (US$45m) marketing effort behind flagship Scotch whisky Glenfiddich.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Pot of Gould – CL approaches Bourbon from both ends
Acquisitions have transformed CL Financial from the owner of one very famous but small-scale bitters brand into a player on the world spirits stage. Having recently shored up two contrasting acquisitions in the Bourbon sector, Patience Gould suggests a move into the white spirits arena is CL's new priority.
BELGIUM: Whisky industry welcomes 'set-aside' payment dismissal
Subsidy schemes paying European Union (EU) farmers to leave land fallow have been suspended today (26 September), following concerns about potential grain shortages and high input prices for drinks producers.
UK: The Balvenie to get pre-Christmas push in UK
William Grant & Sons has launched a UK marketing campaign for its single malt Scotch The Balvenie in the run-up to Christmas.












