Wirtz sees potential in craft beer

Wirtz sees potential in craft beer

Wirtz Beverage Illinois is to launch Greenbush Brewing Company's portfolio across Illinois as the Chicago distributor continues to up its craft beer footprint.

The deal, effective from next month, will give Michigan's Greenbush Illinois-wide coverage for the first time, Wirtz said yesterday (28 January). Distribution will initially focus on Chicago's on-trade before expanding deeper into the state, the company said.

Greenbush is based in Sawyer, with brands including Anger, Dunegras and Closure.

In October, Wirtz unveiled the first offerings from its craft beer portfolio, featuring four brands from Oregon's Deschutes Brewery.

Wirtz senior VP Julian Burzynski said yesterday there is a “huge market for craft beer”.

Expert analysis

Global Beer Tax Tables, 2012

Global Beer Tax Tables, 2012

This report covers 58 markets and comprises a series of tables covering taxation base, historical excise rates, legal controls and a calculation of the total taxation burden on beer....read more