SOUTH AFRICA: WineWays.com bites the dust

By Arnold Kirkby | 16 March 2001

What appeared to be one of South Africa's most promising dotcom wine experiments has failed, draining the region of SAR20m along the way. WineWays started out as the flagship division of the Converge Group, operating as a "click and mortar" operation. Besides its dotcom site, it also operated an ultra-modern wine centre near Stellenbosch, where it had hoped to attract a portion of the millions of visitors to the Cape's winelands each year.

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What appeared to be one of South Africa's most promising dotcom wine experiments has failed, draining the region of SAR20m along the way. WineWays started out as the flagship division of the Converge Group, operating as a "click and mortar" operation. Besides its dotcom site, it also operated an ultra-modern wine centre near Stellenbosch, where it had hoped to attract a portion of the millions of visitors to the Cape's winelands each year.

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