US: Wines of France to launch US push

By just-drinks.com editorial team | 7 June 2010

Sheri Sauter Morano MW to front the campaign

Wines of France is preparing to launch a campaign to promote French wines in the US market.

Under the strapline "We stand for quality, the right wine anytime", Wines of France has recruited Master of Wine Sheri Sauter Morano to spearhead its US-wide marketing campaign in 2010.

The campaign will include national and regional promotions on French wine, an e-learning programme via the wines-france.us website, sampling and seminars for distributors.

Wines of France said it would focus on the seven markets that account for more than half of total US imported wine consumption: New York, California, Washington DC metro, Texas, Illinois, Florida and Massachusetts.

Financial details of the campaign were not disclosed.

Sectors: Marketing – advertising & promotions, Wine