Three Australian wineries and one from New Zealander have signed distribution deals to help compete for shelf space and on-premise presence with Australia's dominant quartet of international winemakers BRL Hardy, Southcorp, Beringer Blass and Orlando Wyndham. The South Australian-based Simeon wines and McGuigan Wines of New South Wales will jointly distribute through the new Icon Brands company. A pact between the two was foreshadowed in just-drinks.com.