AUSTRALIA: Wineries eye Indian prospects
Australian wine producers have been told there are favourable prospects for becoming the predominant supplier to India and simultaneously given a daunting catalogue of the obstacles in the way of success.
"Major impediments to realising the market potential include extremely high tariffs (about 250%), bootleggers, parallel distribution and counterfeit products, off-premise restrictions in some states and a complex state bureaucracy," said the Australian Wine Export Council.
Even the exact consumption, put at 400,000 cases with between 50-60,000 imports, are not known because of smuggling and counterfeit wines, put at 20% of the total.
For those with a taste for the bold initiative AWEC's marketing manager David Dean identified Mumbai, New Delhi and Bangalore as the best prospects.
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