NZ: Winemakers must put quality over quantity - trade body
New Zealand grapegrowers and winemakers have said they remain "committed" to putting quality over quantity to ensure future success of their industry.
Speaking at a wine industry conference in Napier today (20 August), the chairman of New Zealand Winegrowers, Stuart Smith, congratulated the New Zealand grape and wine industry on their combined success, as annual export sales near the NZ$1bn (US$674m) milestone.
However, Smith warned that grapegrowers and winemakers must continue to manage the balance between supply and demand in the industry in order for this growth to continue and the quality reputation to be maintained.
Minister of Agriculture Hon David Carter also addressed the delegates this morning.
New Zealand wine exports rose by 24% in the year to the end of June.
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