Winegrowers in Australia are joining forces to strengthen their bargaining powers with wineries over issues such as grape pricing. The group hopes to achieve greater profitability and sustainability for growers.

Reports in today's Australian press said that winegrowers from the Riverland, Sunraysia, and Murray Valley regions have established the Wine Grape Growers' Australia.

The group hopes to establish a mandatory code of conduct between wineries and growers, and improvements to the collective bargaining process.