Wine.com claims to be the largest wine website in the world

Wine.com claims to be the largest wine website in the world

US-based online wine retailer Wine.com has doubled its wine selection and launched a mobile site. The company is also offering a live chat service with sommeliers. 

Wine.com claims it is now the world's largest wine website, with around 10,000 wines for its west coast hub and 7,000 on the east coast.

Mike Osborn, ther company's founder & VP of merchandising, said: "Our job is not to be a gatekeeper for consumers, but an enabler for wine choice."

The company said mobile devices make up around 40% of its total traffic, with sales from the channel jumping by 55% in the first half of its fiscal year. Mobile traffic peaks in the evenings, when customers are researching and selecting wine for dinner, according to Wine.com.

In September, German-headquartered supermarket Aldi announced it would start to sell wine online in the UK.