Winebusiness.com(TM) has appointed Paige Poulos Communications/PPC WineCom of Berkeley, California, to create and implement a strategic communications program for the company. The agency's responsibilities include United States implementation as well as coordination of the international activities of agencies hired in key foreign wine markets.

Francois Sabate, vice president of marketing for Winebusiness.com, heralded the appointment as one in a series of strategic moves by the company to secure partners that are acknowledged leaders in their fields. "The PPC team immediately understood our vision for a multidimensional wine B2B portal that combines content and community with a marketplace for sales and procurement," said Sabate. "PPC has a long-standing reputation throughout the industry for dynamic communication and a comprehensive knowledge of the world wine markets," he said.

"We are very pleased to have earned the appointment," said Paige Poulos, president of PPC WineCom. "PPC has always sought clients that share our passion for leadership and superior accomplishment," she said, noting that the PPC team had studied the development of various wine B2B contenders over the past year. "The Winebusiness.com management team is distinguished by its clear understanding of the market's diverse needs and its creative approach to the wine business that integrates the tools of the Internet with proven bricks-and-mortar techniques."

Founded in 1992 as a trade publication, Winebusiness.com is already acknowledged as the leading source of worldwide wine industry news and information. Today, Winebusiness.com is the only wine industry B2B portal to merge its formidable publishing experience with the benefits and efficiencies of a virtual private marketplace. With the development of an exclusive series of essential tools and information, Winebusiness.com is poised not only to enrich the financial success of the global wine industry, but also to become the wine world's foremost portal for international content and market analysis. Winebusiness.com is headquartered in Sonoma, California, with offices in San Francisco.

Paige Poulos Communications/PPC WineCom is a small, highly focused agency specializing in the wine industry. The agency's client list reflects the respect it has garnered since it was founded by Paige Poulos in 1990. eVineyard, Ficklin Vineyards, Gloria Ferrer Champagne Caves, Sonoma-Cutrer Vineyards, Vincent Van Gogh Spirits and Wente Vineyards are presently represented by PPC. Past clients include E. & J. Gallo Winery, Seagram Chateau & Estates, Nolet Spirits USA and Pete's Brewing Company, among others.