Richard Shell, president and CEO of, and Bill Turrentine, president of Turrentine Wine Brokerage, have jointly announced a binding agreement to merge their two companies.

The announcement was made as launched a customized eMarketplace that integrates the efficiencies of e-commerce with the selling and purchasing practices of wineries and wine industry suppliers.

"This merger further positions as the leading business-to-business marketplace for the wine industry and presents opportunities for growth in the dynamic area of international bulk wine and grape sales," said Shell. "The interests of are closely aligned with those of Turrentine Wine Brokerage, giving the companies the opportunity to work together to combine online tools with superior personal service."

" holds a long-term view toward investment and success rather than a desire for quick returns," said Turrentine. "The company's executive ranks bring tremendous depth and the content is unsurpassed. We're looking forward to a seamless blend of advanced technology, great content and personal service."

While the Internet presents enormous opportunities for wineries and their suppliers, the merging of the two companies will address those components of the industry that are dependent on relationships of long standing, notably the bulk wine and grape business. Based on 27 years of developing such relationships, Turrentine will bring an invaluable enhancement to the content with its widely respected ability to provide in-depth information on wine sources geared specifically to the needs of the customer.

Turrentine remains president of Turrentine Wine Brokerage and has additionally been named senior vice president, grapes and wine, for Turrentine's nine employees will remain with the merged company.

About Turrentine Wine Brokerage

Turrentine Wine Brokerage annually brokers more than $100 million in bulk wine and grape sales and is dedicated to helping the California wine business by supplying accurate information about supply trends and by providing win/win negotiations. The company works with most of the wineries in California, as well as with wineries in other states and with foreign purchasers of California wines. Turrentine Wine Brokerage also assists many of the state's leading grape growers in marketing their grapes.

Dan Turrentine founded Turrentine Wine Brokerage in 1973 after 36 years with the Wine Institute and as head of the Wine Advisory Board. Dan's son Bill Turrentine joined the company in 1977.

About is dedicated to improving the financial success of the global wine industry through efficient business tools and services. Founded in 1992 as a trade publication, is acknowledged as the leading source of news and analysis of the global wine industry through two of the industry's leading trade publications, Wine Business Monthly and Wine Business Insider, and through its Web site, Today, is the only wine industry B2B portal to merge its formidable publishing experience with the benefits and efficiencies of a virtual secure marketplace. is headquartered in Sonoma, Calif., with offices in San Francisco and Paris.