has announced the appointment of Eric Jorgensen as vice president of content and community. The third addition to the executive ranks of since July, Jorgensen's appointment precedes by just weeks the imminent launch of's live international B2B eMarketplace. The appointment reflects a recruiting strategy at that targets senior executives with proven track records in the wine, Internet and e-commerce-related industries.

Jorgensen has over 14 years of Internet and international business experience. Most recently he was vice president and general manager of messaging and community for Excite@Home, which he joined in its infancy in 1996. At Excite, Jorgensen developed an online community that has become one of the largest and most comprehensive on the Web. Previously, he spent five years at Pacific Telesis International, creating and operating telecommunications businesses overseas. He has also worked in management and finance at Taligent and in finance at Apple Computer.

Jorgensen's first priority is the integration of the content of's print publications, Wine Business Monthly and Wine Business Insider, into the company's online platform and the expansion of the community that actively serves the diverse needs of wine industry suppliers and buyers around the globe.

"A wine industry portal that evolves from highly regarded trade publications offers the absolute best scenario for creating the kind of meaningful interaction the Web was designed for," said Jorgensen. "I'm looking forward to providing Internet-enabled solutions for a very fragmented market: a forum for suppliers and wineries to interact as a community, instant access to daily news, and many years of archived information for in-depth research."

"As builds a community that includes both content and e-commerce tools, we will benefit tremendously from Eric's experience creating one of the truly successful online portals," said CEO Richard Shell. "Eric's proven community development techniques will allow to fulfill our goal of presenting a comprehensive community to the wine industry."

About is the leading source of worldwide wine industry news and information. The only wine industry B2B portal to merge its formidable publishing experience with the benefits and efficiencies of a virtual private marketplace, is poised to enrich the financial success of the global wine industry as the wine world's foremost portal for international content and market analysis. is headquartered in Sonoma, California, with offices in San Francisco.