INDIA: Wine sector growing at 30% as women fuel demand - study
Wine volumes are expected to reach 28m litres next year
India's wine market is growing by almost a third per year as it becomes more acceptable among women to drink alcohol, a new study has claimed.
Annual category volumes are predicted to reach 28m litres next year, up from the current 21m litres, according to a report from The Associated Chambers of Commerce and Industry of India (ASSOCHAM). India's major cities are driving the growth as global travel and exposure to Western culture creates new wine consumers, particularly among women, the report says.
“It is becoming more acceptable among women to drink wine,” ASSOCHAM said. “More women are joining the workforce and they are economically independent.”
The paper, entitled “Wine: Bearing Fruit in India”, notes that Mumbai accounts for 32% of the total consumption in India, followed by Delhi and Goa, with 20% each. Bangalore adds 18%, Punjab 6% and Pune 4%.
About 63% of the volume sales of wine in India are through off-trade channels in five-star hotels, pubs and bar-restaurants.
Last year, Moët Hennessy’s India unit launched its first two wines that have been produced in the country, specifically for the local market. The wines were rolled out to Mumbai first, through selected wine retailers, hotels, restaurants and bars.
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